• Type of products purchased by consumers that
are manufactured for long-term use
• Not Frequently Purchased
Appliances, home and office furnishings, lawn
and garden equipment, consumer electronics,
toy makers, small tool manufacturers, sporting
goods, photographic equipment, and jewelry.
IT consumer durable arm of Reliance Retail Ltd
Subsidiary of Reliance Industries Limited
Established Year- April 24,2007 in Delhi
More than 100 digital store & 60 iStores or
4000 products under 150 brands
Plans to sell India’s first electric car, Reva Car.
Area of 2,000 to 3,000 sq. feet and is set up at a
cost of Rs.7 to 8 million for iStores
Digital store-20,000 to 25,000 sq. ft. &
investment of Rs.3000 per sq. ft
Experience Zones to simulate true-life
Reliance ResQ –Online Solution (24*7 hrs)
Extended warranty plans
All the electronic durable under one roof
Easy Home delivery facility.
Reliable after sales services
Major Business Locations
Importance of “Happiness”
Doing every single thing that will make its
consumers feel contented.
“What is Happiness according to you?”Face book campaign
Watch a Hollywood or a sci-fi movie on a
3DTV for 45 minutes before buying it