Reliance digital in brief by Amiya

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Reliance digital in brief by Amiya

  1. 1. Presented By AMIYA KUMAR SAHOO
  2. 2. Consumer Durables • Type of products purchased by consumers that are manufactured for long-term use • Not Frequently Purchased Examples Appliances, home and office furnishings, lawn and garden equipment, consumer electronics, toy makers, small tool manufacturers, sporting goods, photographic equipment, and jewelry.
  3. 3. Company Information  IT consumer durable arm of Reliance Retail Ltd  Subsidiary of Reliance Industries Limited  Established Year- April 24,2007 in Delhi  CEO-Brain Bade  More than 100 digital store & 60 iStores or Apple stores  4000 products under 150 brands  Plans to sell India’s first electric car, Reva Car.
  4. 4. Requirement  Area of 2,000 to 3,000 sq. feet and is set up at a cost of Rs.7 to 8 million for iStores  Digital store-20,000 to 25,000 sq. ft. & investment of Rs.3000 per sq. ft
  5. 5. Super Facility  Experience Zones to simulate true-life conditions  Reliance ResQ –Online Solution (24*7 hrs)  Extended warranty plans  All the electronic durable under one roof  Easy Home delivery facility.  Reliable after sales services
  6. 6. Business Model
  7. 7. Product Category  Mobiles  Cameras  Household electronics  Home appliances,  Computers,  Gaming  Office electronics equipment
  8. 8. Mobiles  Mobile Phones  Bluetooth Headsets
  9. 9. Cameras  Cam cords  Digital Cameras  Digital SLR cameras
  10. 10. Household electronics  Audio and video products like TVs, DVD players  Electronic musical instruments  Car audio players  LCD TV  LED TV
  11. 11. Home appliances  Washing Machine  Water Purifier  Microwave ovens  Vacuum Cleaners  Refrigerators  Air Conditioners  Air Coolers  Fans  Geysers  DTH
  12. 12.  Desktop  Laptop  Keyboards  Webcam  Printer  Scanners  Computer Process  Antivirus  Ultra books  Notebooks  Tablets computers
  13. 13. Gaming  Gaming Consoles  Games  Latest Video & computer Games
  14. 14. Office electronics equipment  Digital Projectors  Office Printers  Fax machines  Photocopiers  Videoconferencing System  Office chairs
  15. 15. Major Business Locations  Hyderabad  Bangalore  Delhi  Mumbai  Chennai.
  16. 16. Importance of “Happiness”  Doing every single thing that will make its consumers feel contented.  “What is Happiness according to you?”Face book campaign  Watch a Hollywood or a sci-fi movie on a 3DTV for 45 minutes before buying it  Expert Adviser
  17. 17. Brand Endowersment

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