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Nonverbal Communication 
– SWAPNIL BHUTKAR{1124} 
– AMRUTA DESHMUKH{1125} 
– SNEHA DHURI{1126} 
– FIONA FERNANDES{127} 
– RUCHA GAIKAR{1128} 
– SHRADDHA GAWDE{1129} 
– ANUGRAH GARNAL{1130} 
– HIMANSHU GUPT{1131} 
– REESHIRAJ GUPTA{1132} 
– HUSSAIN HABIB{1133}
What is nonverbal communication? 
• “Oral and nonoral messages 
expressed by other than linguistic 
means.” 
• Messages transmitted by vocal means 
that do not involve language 
• Sign language and written words are 
not considered nonverbal 
communication
Nonverbal communication is 
powerful 
• 60% of all communication is 
nonverbal 
(Burgoon, Buller, & Woodall,1989)
There are 7 types of nonverbal 
behavior 
• Proxemics 
• Haptics 
• Chronemics 
• Kinesics 
• Artifacts 
• Vocalics or Paralanguage 
• Environment
PROXEMICS (distance) 
• Different cultures have different 
comfort levels of distance 
• As children grow older and become 
less dependent on parents they 
require more space 
• Men tend to take up more space than 
women 
Example: When you go to the movies with 
someone of the opposite sex who usually 
gets the armrest?
Edward T. Hall’s 4 levels of distance 
• Intimate: 0 to 18 inches 
• personal: 18 inches to 4 feet 
• social: 4 to 10 feet 
• public: 10 feet to infinity
HAPTICS (touch) 
The power of touch: 
• A (1997) study found that strangers that were 
touched were more likely to return change left 
in a phone booth(Klienke) 
• A (1992) study found that food servers who 
used touch received larger tips (Hornick) 
• Library study (1976) found that students who 
were slightly touched by clerk while checking 
out library books evaluated the library much 
more favorably than those who were not 
touched.
CHRONEMICS (time) 
How is time used to communicate? 
What does it mean to you when someone is 
always late? 
A study conducted by Burgoon (1989) found 
that people who arrive 15 minutes late are 
considered dynamic, but much less 
competent, composed and sociable than 
those that arrive on time.
KINESICS (behavior) 
• Facial expressions 
• Eye contact 
• Body language 
• Gestures 
• Physical appearance
ARTIFACTS (Dress, Belongings, 
etc.) 
• Material objects as an extension of 
oneself 
• Clothing has the power to influence 
• Change left in a phone booth was returned to 
well dressed people 77% of the time, poorly 
dressed people only 38% of the time 
• Several studies show that fancy suits, 
uniforms and high-status clothing are related 
to higher rates of compliance. 
• The situation governs appropriate 
dress
VOCALICS (Paralanguage) 
• Use of voice to communicate 
includes elements such as pitch, 
rate, pauses, volume, tone of 
voice, silences, laughs, screams, 
sighs, etc.
VOCALICS OR PARALANGUAGE 
• Studies have found that people who 
talk louder, faster, and more fluently 
are more persuasive 
• Deep voices are often viewed as more 
credible 
• Powerless style of communication 
(pauses, umhs, uhs, tag questions) lowers 
perceptions of credibility
ENVIRONMENT 
• What we surround ourselves with 
• Example: The way we decorate our 
house tells others a lot about us
Environment is often used to 
influence nonverbally 
• Several researchers have found that 
supermarkets strategically place 
products 
• Staples such as dairy, meat and produce are 
in the back or on opposite sides of the store, 
in order to force shoppers to meander 
through aisles where they’ll be tempted to 
buy all kinds of other products
ENVIRONMENT 
• Children’s products are usually placed on 
lower shelves where they can easily be 
viewed 
• Snack foods, which appeal to impulsive 
buyers are usually placed near check-out 
areas and at the end of isles where they are 
more likely to be snatched up 
(Field, 1996; Meyer, 1997: Tandingan, 2001)
In conclusion 
• A knowledge of the several factors 
involved with nonverbal communication, 
and an awareness of its power will 
improve our ability to communicate with 
others.

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Non Verbal Communication

  • 1. Nonverbal Communication – SWAPNIL BHUTKAR{1124} – AMRUTA DESHMUKH{1125} – SNEHA DHURI{1126} – FIONA FERNANDES{127} – RUCHA GAIKAR{1128} – SHRADDHA GAWDE{1129} – ANUGRAH GARNAL{1130} – HIMANSHU GUPT{1131} – REESHIRAJ GUPTA{1132} – HUSSAIN HABIB{1133}
  • 2. What is nonverbal communication? • “Oral and nonoral messages expressed by other than linguistic means.” • Messages transmitted by vocal means that do not involve language • Sign language and written words are not considered nonverbal communication
  • 3. Nonverbal communication is powerful • 60% of all communication is nonverbal (Burgoon, Buller, & Woodall,1989)
  • 4. There are 7 types of nonverbal behavior • Proxemics • Haptics • Chronemics • Kinesics • Artifacts • Vocalics or Paralanguage • Environment
  • 5. PROXEMICS (distance) • Different cultures have different comfort levels of distance • As children grow older and become less dependent on parents they require more space • Men tend to take up more space than women Example: When you go to the movies with someone of the opposite sex who usually gets the armrest?
  • 6. Edward T. Hall’s 4 levels of distance • Intimate: 0 to 18 inches • personal: 18 inches to 4 feet • social: 4 to 10 feet • public: 10 feet to infinity
  • 7. HAPTICS (touch) The power of touch: • A (1997) study found that strangers that were touched were more likely to return change left in a phone booth(Klienke) • A (1992) study found that food servers who used touch received larger tips (Hornick) • Library study (1976) found that students who were slightly touched by clerk while checking out library books evaluated the library much more favorably than those who were not touched.
  • 8. CHRONEMICS (time) How is time used to communicate? What does it mean to you when someone is always late? A study conducted by Burgoon (1989) found that people who arrive 15 minutes late are considered dynamic, but much less competent, composed and sociable than those that arrive on time.
  • 9. KINESICS (behavior) • Facial expressions • Eye contact • Body language • Gestures • Physical appearance
  • 10. ARTIFACTS (Dress, Belongings, etc.) • Material objects as an extension of oneself • Clothing has the power to influence • Change left in a phone booth was returned to well dressed people 77% of the time, poorly dressed people only 38% of the time • Several studies show that fancy suits, uniforms and high-status clothing are related to higher rates of compliance. • The situation governs appropriate dress
  • 11. VOCALICS (Paralanguage) • Use of voice to communicate includes elements such as pitch, rate, pauses, volume, tone of voice, silences, laughs, screams, sighs, etc.
  • 12. VOCALICS OR PARALANGUAGE • Studies have found that people who talk louder, faster, and more fluently are more persuasive • Deep voices are often viewed as more credible • Powerless style of communication (pauses, umhs, uhs, tag questions) lowers perceptions of credibility
  • 13. ENVIRONMENT • What we surround ourselves with • Example: The way we decorate our house tells others a lot about us
  • 14. Environment is often used to influence nonverbally • Several researchers have found that supermarkets strategically place products • Staples such as dairy, meat and produce are in the back or on opposite sides of the store, in order to force shoppers to meander through aisles where they’ll be tempted to buy all kinds of other products
  • 15. ENVIRONMENT • Children’s products are usually placed on lower shelves where they can easily be viewed • Snack foods, which appeal to impulsive buyers are usually placed near check-out areas and at the end of isles where they are more likely to be snatched up (Field, 1996; Meyer, 1997: Tandingan, 2001)
  • 16. In conclusion • A knowledge of the several factors involved with nonverbal communication, and an awareness of its power will improve our ability to communicate with others.