Manhattan Communications
Start Here
Manhattan Communications
Manhattan Communications India Pvt
Ltd is a 360 degree marketing solutions
company operating from...
Manhattan Communications
Manhattan Communications
OUR SERVICES
 Online Reputation Management (ORM)
 Social Media Optimization (SMO)
 Social Medi...
Manhattan Communications
EON |Our Ad Network
Manhattan Communications
• 4000+ publishers
• 5 bn impressions /month
• 500 mn unique visitors
• Targeting:
-Geo Location
...
Manhattan Communications
VARIOUS VERTICALS
BUSINESS & FINANCE
NEW MOVIE
SPORTS
MEN’S INTEREST
TECHNOLOGY
HEALTH & FITNESS
...
Manhattan Communications
COST PER LEAD
5,000 LEADS EVERY MONTH
2,500 VERIFIED LEADS EVERY
MONTH
Manhattan Communications
CPL
Delivered 500 leads in 1 month
targeting UK and UAE
Manhattan Communications
CPL
Delivered 300 leads in
a month
Manhattan Communications
OUR PUBLISHER REACH
Manhattan Communications
RETARGETING
• Generally 2% of shoppers convert on the first visit to an online
store
• Retargetin...
Manhattan Communications
Manhattan Communications
WHY VUDO?
• Video eco-system
• Over 100 publishers of different verticals and regions.
• VuDotori...
Manhattan Communications
WHY VUDO?
VuDo is a cost effective video platform that starts from awareness goes till purchase i...
Mobile Advertising
Smartphones are empowering consumers to communicate, search
for businesses, and even purchase, no matter where they are.
T...
Manhattan Communications
• M Konnect is a mobile ad network
• Integrated with over 5,000+ publishers
around the globe, so ...
Manhattan Communications
TARGETING & CAMPAIGNS
• Branding Campaigns – CPM
• Performance Campaign – CPC & CPL
• CPD ( Cost ...
INDICATIVE PUBLISHER BASE:
• NEWS/BUSINESS:
• ENTERTAINMENT:
• OTHERS:
Manhattan Communications
an exclusive Online Digital service targeting women
Manhattan Communications
• 40% Indian internet users are women
• These are mainly women between 18 to 45 of age, who are
d...
Manhattan Communications
La Belle offers a comprehensive Digital media package which includes:
- A set of specialised wome...
Manhattan Communications
SEO |Search Engine Optimization
Manhattan Communications
Manhattan Communications
Manhattan Communications
REPORTING FORMAT
• Our weekly reporting pattern includes
Keyword Ranking
Google analytics
Webmast...
Manhattan Communications
GOOGLE ANALYTICS
Search Traffic - Search engine traffic is that traffic that comes from visitors ...
Manhattan Communications
GEOGRAPHIC TRAFFIC OVERVIEW
Manhattan Communications
ORM |Online Reputation Management
Manhattan Communications
Online Reputation Management is the process
of measuring, monitoring and shaping conversations ab...
Manhattan Communications
Features
• RSS feed crawling
• Blog crawling
• Review websites crawling
• Forums crawling
• Socia...
Manhattan Communications
SMO |Social Media Optimization
SOCIALAs the use of social media continues to grow, it’s becoming more
important for your business to be active in this sp...
Consumers “Like” Facebook
There are 64 million Facebook users in India and over 955 million active monthly
users in the wo...
Manhattan Communications
FACEBOOK POSTS
Manhattan Communications
FACEBOOK POSTS
Manhattan Communications
Manhattan Communications
Manhattan Communications
Manhattan Communications
EDUCOMP- STORY OF
HUMERA
Managed a CSR campaign for Educomp on YouTube educating the rural Indians
Manhattan Communications
What is it?
It’s a beautiful platform for storing and sharing your brand’s images which
helps dri...
Manhattan Communications
HOW DOES IT WORK?
Create or upload a pin
with an image or video
Create a pinboard of
your interes...
Manhattan Communications
HOT FOR BUSINESS?
• Pinterest is driving more traffic to brand sites than YouTube, LinkedIn and
G...
Manhattan Communications
eKONNECT
Manhattan Communications
EMAIL: THE NEW NEXUS
Manhattan Communications
• Database of over 20mn audience
• Geographic segmentation
• Demographic segmentation
• Generatio...
Manhattan Communications
Manhattan Communications
Manhattan Communications
Website |Development & Management
Manhattan Communications
Manhattan Communications
Manhattan Communications
APPLICATIONS
Manhattan Communications
• Developed an application
for Videocon D2H
• A Quiz contest with 3 sets
of 4 questions each
i.e....
Manhattan Communications
SOME OF OUR ESTEEMED
CLIENTSBFSI Health & Fitness Entertainment
Consumer Durables
Retail
THANK YOU…
For more information please email us at
mansi@mymanhattancom.com
Mumbai New York
39-15, 29th Street,
Long Islan...
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Manhattan Communication | Social | Search | Network | Web Development

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Manhattan Communications India Pvt Ltd  is a 360 degree marketing solutions company operating from offices in U.S, Canada, UK and India.  The company offers Advertising, Branding, Public Relations, Marketing (Media, Interactive, Above the line and Below the line) and Events in India and abroad.

With an extensive pool of global resources and partners we  effectively deliver on clients' objectives. Our subsidiary companies include MediaMorphosis LLC the leading ethnic marketing agency in North America, Canada and UK too and Manhattan Digital – the full service Digital agency.

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Manhattan Communication | Social | Search | Network | Web Development

  1. 1. Manhattan Communications Start Here
  2. 2. Manhattan Communications Manhattan Communications India Pvt Ltd is a 360 degree marketing solutions company operating from offices in U.S, Canada, UK and India. The company offers Advertising, Branding, Public Relations, Marketing (Media, Interactive, Above the line and Below the line) and Events in India and abroad. With an extensive pool of global resources and partners we effectively deliver on clients' objectives. Our subsidiary companies include MediaMorphosis LLC the leading ethnic marketing agency in North America, Canada and UK too and Manhattan Digital – the full service Digital agency. We offer Marketing, Advertising and Other services across Media platforms : - Offline Services -Television and Radio - Theatrical - Events and Promotions - Online services -Digital services on Internet - Digital services on Mobile www.mymanhattancom.com
  3. 3. Manhattan Communications
  4. 4. Manhattan Communications OUR SERVICES  Online Reputation Management (ORM)  Social Media Optimization (SMO)  Social Media Marketing (SMM)  Campaign Management  Content Management  Account Management  Social Media Strategies  Fan Acquisition  App Development  Performance Campaign Management  Web 2.0 Integration  Word Press Site Development  Blog Set-up and Design  YouTube Channel Customization  Twitter Management  Twitter Background Design  Newsletter Design  Email Campaign Management  Social SEO  Banner Design  Facebook Ad Design
  5. 5. Manhattan Communications EON |Our Ad Network
  6. 6. Manhattan Communications • 4000+ publishers • 5 bn impressions /month • 500 mn unique visitors • Targeting: -Geo Location -Demographic / Behavioral -Age -Male / Female • Frequency Capping • Branding Campaigns – CPM • Performance Campaign – CPC
  7. 7. Manhattan Communications VARIOUS VERTICALS BUSINESS & FINANCE NEW MOVIE SPORTS MEN’S INTEREST TECHNOLOGY HEALTH & FITNESS NEWS & INFORMATION TRAVEL & TOURISM WOMEN’S INTEREST ENTERTAINMENT
  8. 8. Manhattan Communications COST PER LEAD 5,000 LEADS EVERY MONTH 2,500 VERIFIED LEADS EVERY MONTH
  9. 9. Manhattan Communications CPL Delivered 500 leads in 1 month targeting UK and UAE
  10. 10. Manhattan Communications CPL Delivered 300 leads in a month
  11. 11. Manhattan Communications OUR PUBLISHER REACH
  12. 12. Manhattan Communications RETARGETING • Generally 2% of shoppers convert on the first visit to an online store • Retargeting brings back the other 98% • Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
  13. 13. Manhattan Communications
  14. 14. Manhattan Communications WHY VUDO? • Video eco-system • Over 100 publishers of different verticals and regions. • VuDotorial – Content Driven Activity • Real-time reporting (ZEDO Ad Server) • Simple and hi-tech Video technology (Longtail Video – World’s No.1 Video Technology) • Increases Brand awareness and intention to buy VuDo is a Video Ad Network is a part of Manhattan Communications
  15. 15. Manhattan Communications WHY VUDO? VuDo is a cost effective video platform that starts from awareness goes till purchase intent
  16. 16. Mobile Advertising
  17. 17. Smartphones are empowering consumers to communicate, search for businesses, and even purchase, no matter where they are. To date, approximately 27 Million Smartphones have been sold in India Current market share of smartphone operating systems in India 6% IOS & Windows 56% Android The Rise of the Smartphone The growth of mobile Internet usage is made possible by the rise in smartphone ownership. 12% Blackberry 8% Bada MOBILE 18% Symbian
  18. 18. Manhattan Communications • M Konnect is a mobile ad network • Integrated with over 5,000+ publishers around the globe, so we have the supply for you • We have 28 categories- They are business, finance, games, social networking, entertainment etc. • Inventory – 5 bn /month • We are able to target relevant users based on many variables through their iPhone, Android, Blackberry etc. mKonnect - OUR MOBILE NETWORK
  19. 19. Manhattan Communications TARGETING & CAMPAIGNS • Branding Campaigns – CPM • Performance Campaign – CPC & CPL • CPD ( Cost per Download ) Handset/Device  OS & Version  Geo Location  Carrier / Connection  Demographic / Behavioral  Frequency Capping  In-App, Mobile Web or Both *Dedicated campaign manager for your campaigns who will manage, run and optimize your mobile campaigns
  20. 20. INDICATIVE PUBLISHER BASE: • NEWS/BUSINESS: • ENTERTAINMENT: • OTHERS:
  21. 21. Manhattan Communications an exclusive Online Digital service targeting women
  22. 22. Manhattan Communications • 40% Indian internet users are women • These are mainly women between 18 to 45 of age, who are digitally savvy • They make conscious calculated buying decisions through the online medium • Women are indeed the main decision makers, directly or otherwise • Research has shown that even decisions made by the males are largely influenced by female preferences
  23. 23. Manhattan Communications La Belle offers a comprehensive Digital media package which includes: - A set of specialised women targeted websites - A Social Media forum – La Belle on Face book and soon on Twitter and Pinterest - An email database of half a million women in SEC A and B categories - A premium Mobile ad network targeting this audience
  24. 24. Manhattan Communications SEO |Search Engine Optimization
  25. 25. Manhattan Communications
  26. 26. Manhattan Communications
  27. 27. Manhattan Communications REPORTING FORMAT • Our weekly reporting pattern includes Keyword Ranking Google analytics Webmaster Tools Link building
  28. 28. Manhattan Communications GOOGLE ANALYTICS Search Traffic - Search engine traffic is that traffic that comes from visitors clicking on links on a search results page for any search engine Referral Traffic - Referring site traffic, which is sometimes called referrer traffic or referral traffic, counts those visitors that click a link on another site and land on your site. Referral traffic can be indicative of social media marketing success Direct Traffic - Direct traffic represents those visitors that arrive directly and immediate on your site by: (1) typing your URL into the browser's address bar; (2) clicking on a bookmark; or (3) clicking on a link in an email, SMS, or chat message
  29. 29. Manhattan Communications GEOGRAPHIC TRAFFIC OVERVIEW
  30. 30. Manhattan Communications ORM |Online Reputation Management
  31. 31. Manhattan Communications Online Reputation Management is the process of measuring, monitoring and shaping conversations about your brand, on the Internet. In simple terms, it involves a 3 step process: • Listening to the online conversation around your brand • Understanding what is being said about it and why they are saying it • Interacting with your consumers to mitigate any damage to your brand that could potentially arise as a result of negative feedback about your company, product or business methods WHAT IS ORM?
  32. 32. Manhattan Communications Features • RSS feed crawling • Blog crawling • Review websites crawling • Forums crawling • Social Bookmarking crawling • Search engine crawling  Keyword based crawling  Social media & XML OUR TOOL
  33. 33. Manhattan Communications SMO |Social Media Optimization
  34. 34. SOCIALAs the use of social media continues to grow, it’s becoming more important for your business to be active in this space. 2005 Social Media Use is on the Rise Since 2005, social networking has been the fastest-growing online activity. 66% of adult Internet users access social media. This has grown significantly from only 8% of online adults using social media in 2005. In fact, today Internet users spend 1 out of 6 online minutes using social media. % Growth in 8 Years 2006 2007 2008 2009 2010 2011 Growth in number of adults using social media18 812 2012
  35. 35. Consumers “Like” Facebook There are 64 million Facebook users in India and over 955 million active monthly users in the world. Chances are, many people in your target marketing audience are using Facebook. No matter who your target audience is, Facebook is a good place to target your messages and connect with consumers. 64 Million Facebook Users in INDIA } SOCIAL 24% Ages 18-24 14% Ages 55+ 13% Ages 45-54 Percentage of India Facebook user base by age22 17% Ages 35-44 9% Ages 13-17 23% Ages 25-34
  36. 36. Manhattan Communications FACEBOOK POSTS
  37. 37. Manhattan Communications FACEBOOK POSTS
  38. 38. Manhattan Communications
  39. 39. Manhattan Communications
  40. 40. Manhattan Communications
  41. 41. Manhattan Communications EDUCOMP- STORY OF HUMERA Managed a CSR campaign for Educomp on YouTube educating the rural Indians
  42. 42. Manhattan Communications What is it? It’s a beautiful platform for storing and sharing your brand’s images which helps drive traffic to your company website or even help sell products Mission Pinterest’s goal is to connect everyone in the world through the 'things' they find interesting
  43. 43. Manhattan Communications HOW DOES IT WORK? Create or upload a pin with an image or video Create a pinboard of your interest, categorize all your pins and start sharing Follow people or just the pinboards you like
  44. 44. Manhattan Communications HOT FOR BUSINESS? • Pinterest is driving more traffic to brand sites than YouTube, LinkedIn and Google+ combined! • In the last 6 months ideeli.com saw 446% increase in traffic driven through Pinterest
  45. 45. Manhattan Communications eKONNECT
  46. 46. Manhattan Communications EMAIL: THE NEW NEXUS
  47. 47. Manhattan Communications • Database of over 20mn audience • Geographic segmentation • Demographic segmentation • Generation of leads EMAILERS
  48. 48. Manhattan Communications
  49. 49. Manhattan Communications
  50. 50. Manhattan Communications Website |Development & Management
  51. 51. Manhattan Communications
  52. 52. Manhattan Communications
  53. 53. Manhattan Communications APPLICATIONS
  54. 54. Manhattan Communications • Developed an application for Videocon D2H • A Quiz contest with 3 sets of 4 questions each i.e. total of 12 questions • We announced “Winner of the Week” • The questions were changed fortnightly
  55. 55. Manhattan Communications SOME OF OUR ESTEEMED CLIENTSBFSI Health & Fitness Entertainment Consumer Durables Retail
  56. 56. THANK YOU… For more information please email us at mansi@mymanhattancom.com Mumbai New York 39-15, 29th Street, Long Island City NY - 11101, U.S.A. London 9, Devonshire Square, London EC2M 4YF U.K Daniel Ocner Mobile: +1 91758 61605 Email: daniel@mediamorphosisinc.com Nitin Menon Mobile: - +44 75745 52668 Email: aleema@mediamorphosisinc.com Ajay Bhatia Mobile: - +1 416 312 4014 Email: ajay@mediamorphosisinc . com Toronto 4 Robert Speck Parkway , Suite 1500 Mississauga, Ontario L4Z1S1 Canada Mobile: +91 9819459560 mansi@mymanhattancom.com Email: 602, Eco Space Off , Old Nagardas Road, Near Subway, Andheri East, Mumbai 400 069 Mansi Shah

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