Case Study – Social Media Small Business

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Basic case study for a small business - AMSYSCO, Inc., manufacturer of post-tensioning concrete reinforcement. From June 2009 to February 2011.

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Case Study – Social Media Small Business

  1. 1. Case Study<br />Small Business<br />and<br /> Social Media<br />AMSYSCO, Inc.<br />
  2. 2. Who is AMSYSCO?<br />…and why should I continue reading?<br />
  3. 3. AMSYSCO, Inc.<br />Founded 1981<br />Post-Tensioning<br />Manufacturer<br />Structural Concrete<br />Customers are Contractors<br />
  4. 4. Website<br />www.amsyscoinc.com<br />Main online portal<br />Company information<br />
  5. 5. Blog<br />www.amsyscoinc.com/blog<br />Articles & other content<br />Social Media portal<br />
  6. 6. E-Brochure<br />PDF version online<br />Construction imagery<br />Compliments print version<br />
  7. 7. E-Newsletter<br />Online signup<br />Emailed newsletter<br />For customer and other business partners<br />
  8. 8. LinkedIn<br />http://www.linkedin.com/company/amsysco-inc.<br /> Employee summary<br /> Online rolodex for corporate officers<br />
  9. 9. VisualCV<br />http://www.visualcv.com/premier/amsyscoinc/<br /> Potential for hiring<br /> Unused to date<br />
  10. 10. Google Maps<br />Online Maps<br />Visualize U.S. cities that we’ve done work in<br />Highlight key projects<br />
  11. 11. Slideshare<br />http://www.slideshare.net/amsysco<br />Vehicle for online presentations<br />Archive for old company articles<br />
  12. 12. ScribD<br />http://www.scribd.com/amsysco<br />Presentations<br />Compliments Slideshare<br />
  13. 13. Wikipedia<br />http://en.wikipedia.org/wiki/Amsysco_Inc.<br />Corporate summary<br />Link to other entries<br />
  14. 14. Facebook<br />http://www.facebook.com/amsysco<br />Fans of company<br />Synced with other Social Media sites<br />
  15. 15. Foursquare<br />http://foursquare.com/venue/14494440<br />Rewards visitors<br />Unused to date<br />
  16. 16. MySpace<br />http://www.myspace.com/amsysco/<br />Aggregates content from other social media sites<br />More or less abandoned<br />
  17. 17. Tumblr<br />http://amsyscoinc.tumblr.com/<br />Aggregates blog posts<br />Basically abandoned<br />
  18. 18. Twitter<br />http://twitter.com/amsyscoinc/<br />Share other articles about post-tensioning and company updates<br />Compliments PR company<br />
  19. 19. Howcast<br />http://www.howcast.com/users/Amsysco<br />Share videos<br />Compliments YouTube<br />
  20. 20. YouTube<br />http://www.youtube.com/amsysco/<br />Manufacturing videos<br />For educational purposes<br />
  21. 21. Credits<br />Credits for Pictures & Icons : hyperlinks embedded within icon.<br />Copyright 2011 by AMSYSCO, Inc.<br />Thank you<br />

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