ALBERTSON’SVENDOR PRESENTATIONEDITEDApril 17, 2013
Mission, Vision and Core ValuesCreate a shopping experience that pleases ourcustomers, a workplace that creates opportunit...
Commercial Organization StructureAlbertsons LLC NAIBob MillerCEOJustin DyeCOOBob ButlerCOOShane DorcheusPresident,Southwes...
Distribution CentersOur New Company Footprint – National ScopePonca CityPhoenixNorthwestIntermountainSoCalSouthwestSouther...
How is this deal different?2006 This Deal• Neglected assets• Bloated gross margins• Quality assets• Impaired price imageDi...
MERCHANDISING AND MARKETINGBUSINESS MODELMike Massimino6
Decentralized• Division Marketing and Advertising• Grocery Merchandising• Liquor Merchandising• All Fresh Merchandising− M...
National Support• Center Store and Fresh Merchandising• Advise and consult; and develop national programs• National Market...
Business Model Principles1. We are a CASH business focused on sales2. We drive funds to Cost of Goods to enableeffective p...
Funding Preferences• Maximize salesperformance• Forecast for sell-through at DCand Store• Exit strategy forevery caseshipp...
National Marketing, Digital Marketing & Social Media• New National Marketing Team• 12 Major Markets – Distribute 37 Millio...
500,000+ 1.8 MM/mo 170,000 3.2 MMThe Power of One…
One Company to Engage them ALL
#lovetheroad#BRE
HOW ARE WE GOING TO SELLMORE STUFF?Mike Massimino15
− Fall baking and cooking− Prepare for the holidays− All 8 divisions− Private Label Sale− Monopoly - June 17-20− All 8 div...
Local Division Ownership• Closer to the customer−Local assortment−Pricing – base and promotion−Merchandising - placement s...
Execution• Store mirrors the promotional plan• Quality Fresh Products• Well stocked aisles and displays• Service areas sta...
Points of DifferenceBefore NowShrink SalesCentralized DecentralizedSlow – sluggish Fast - nimbleComplicated SimpleScan Off...
Key Takeaways1. We are ONE COMPANY focused on sales2. We are dedicated to our customers, vendors, andassociates3. Our divi...
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Albertsons & NAI Vendor meeting presentation 4 17 13

  1. 1. ALBERTSON’SVENDOR PRESENTATIONEDITEDApril 17, 2013
  2. 2. Mission, Vision and Core ValuesCreate a shopping experience that pleases ourcustomers, a workplace that creates opportunities, agreat working environment for our associates, and abusiness that achieves financial success.MISSIONVISION•Customer Focus•Dedication to Success•Honesty•Collaboration•Mutual Respect•Work-Life Balance•CitizenshipCOREVALUESTo be known as the favorite neighborhood food anddrug retailer in every market where we do business,with helpful associates, competitive prices, and highquality fresh products.2
  3. 3. Commercial Organization StructureAlbertsons LLC NAIBob MillerCEOJustin DyeCOOBob ButlerCOOShane DorcheusPresident,Southwest DivisionMike WithersPresident,Southern DivisionDennis BasslerPresident,Northwest DivisionSusan MorrisPresident,Intermountain DivisionWayneDenninghamPresident, SouthernCalifornia DivisionCorporateMarketingAmy KirbyRetailDistribution andProcurementRick BunnellCorporateMerchandisingMike MassiminoJim PerkinsPresident, ACMEShane SampsonPresident, Shaw’sDan SalemiPresident,PharmacyWilliam EmmonsPresident,Jewel-OscoAB Acquisition LLCTSAPharmacyTSA**Will also provide pharmacy TSA services to SVUCorporateServices3
  4. 4. Distribution CentersOur New Company Footprint – National ScopePonca CityPhoenixNorthwestIntermountainSoCalSouthwestSouthernJewelAcmeShaw’s/Star MarketsBreaIrvineSalt LakePortlandBoiseMelroseLancasterMethuenWellsLas Vegas192436533110622354230641191173444722195 1249331084308141063 Stores12 Distribution Centers~110,000 Associates
  5. 5. How is this deal different?2006 This Deal• Neglected assets• Bloated gross margins• Quality assets• Impaired price imageDistressed businessrequiring considerableparing, price investment,capital improvements,and trainingBusiness of talented andenergetic associatesrequiring investment inprice, product quality,and customer service5
  6. 6. MERCHANDISING AND MARKETINGBUSINESS MODELMike Massimino6
  7. 7. Decentralized• Division Marketing and Advertising• Grocery Merchandising• Liquor Merchandising• All Fresh Merchandising− Meat - Butcher Blocks - Meat Deli− Produce, Fresh Cut, and Floral− Service Deli and Bakery• Pharmacy Operations7
  8. 8. National Support• Center Store and Fresh Merchandising• Advise and consult; and develop national programs• National Marketing• Digital Marketing and Social Media• Private Label Management• Via a service agreement with Supervalu• Pharmacy Marketing, Merchandising & Procurement• Health & Beauty Care / General Merchandise• Seasonal Merchandise - Import and Domestic• Boise Team for all Albertson’s, Jewel, Acme and Shaw’s8
  9. 9. Business Model Principles1. We are a CASH business focused on sales2. We drive funds to Cost of Goods to enableeffective promotions− Increases traffic, basket size, and turns− Provides exit strategy and sell-through3. We sell our way to success.9
  10. 10. Funding Preferences• Maximize salesperformance• Forecast for sell-through at DCand Store• Exit strategy forevery caseshipped with theability to holdTPR in store forsell-throughITEM/CATEGORYSPECIFICNETPROGRAM(EDLC ORMODIFIED)COLLABORATEPREFERENCE #3DEDUCTWEEKLYWAREHOUSEWITHDRAWSPREFERENCE #2 WE WILLPASSALLOWANCETHROUGH TOSTORESCASH OFFINVOICEPREFERENCE #1 WE WILL10
  11. 11. National Marketing, Digital Marketing & Social Media• New National Marketing Team• 12 Major Markets – Distribute 37 Million Flyers weekly• Develop fully integrated national marketing programs• Support local marketing, advertising, and digital efforts• Leverage size in planning and procuring media tactics• Collaborate to effectively execute your MarketingPrograms in our stores• Leverage www. / Facebook / mobile technologiescollaboratively with your brands in our divisions11
  12. 12. 500,000+ 1.8 MM/mo 170,000 3.2 MMThe Power of One…
  13. 13. One Company to Engage them ALL
  14. 14. #lovetheroad#BRE
  15. 15. HOW ARE WE GOING TO SELLMORE STUFF?Mike Massimino15
  16. 16. − Fall baking and cooking− Prepare for the holidays− All 8 divisions− Private Label Sale− Monopoly - June 17-20− All 8 divisionsNational Events and National Scope− Anniversary Sale inAlbertson’s Divisions− Back-to-School Sale inJewel, Acme, & Shaw’s− Loyalty – collect andsave events− Customer Count – trafficbuilding eventsSpring Events Summer EventsStock Up Sale Continuity Programs1 23 4We will consider all of your national promotions!16
  17. 17. Local Division Ownership• Closer to the customer−Local assortment−Pricing – base and promotion−Merchandising - placement set locally• Quicker, easier, better−Accessible Sales Managers & Buyers−Fast attacks, smaller markets, tests,−Local DC in most divisions−Decisions made locally in each market17
  18. 18. Execution• Store mirrors the promotional plan• Quality Fresh Products• Well stocked aisles and displays• Service areas staffed to maximize sales• Department “ops specialist” in each district• Legendary Customer Service• Clean and bright stores18
  19. 19. Points of DifferenceBefore NowShrink SalesCentralized DecentralizedSlow – sluggish Fast - nimbleComplicated SimpleScan Off InvoiceNo one to talk to AccessibleHigh priced Competitive19
  20. 20. Key Takeaways1. We are ONE COMPANY focused on sales2. We are dedicated to our customers, vendors, andassociates3. Our divisions own their business4. We operate on a cash model5. We leverage our national scope when it isadvantageous for us and our vendors6. We execute our commitments7. We keep things simple8. We are committed to optimizing speed to shelf20

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