Twittuh

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Twittuh

  1. 1. TWITTUHLINDA MARTINSENIOR VICE PRESIDENTWORLDWIDE SALESMARCH 24, 2005
  2. 2. EXECUTIVE SUMMARYThe Concept • Just-in-time retail inventoryThe Opportunity • Reduced overhead costs • Increased customer satisfactionThe Potential
  3. 3. WHAT WE’LL COVERTODAYA review of our current products and profits2005 sales researchProposed new productsCosts on return and investment projectionsTerms and conditionsStrategy and scheduleSales and marketing needsQuestions and answers
  4. 4. OUR CURRENTPRODUCTS Camping Climbing • Duffel Bags • Harnesses • Daypacks • Climbing shoes • Family camping tents • Helmets • Foam sleep pads • Rappel gloves • Internal frame packs • Rope bags • Cookware • Carabineers • Dehydrated food packs • Gaiters
  5. 5. PREVIOUS YEARPROFITS(IN MILLIONS) 2002 2003 2004 Revenue 10.1 27.7 50.0 Cost of Goods 1.8 3.1 4.6 Gross Profit 8.3 24.6 45.4 Total Expenses 3.03 8.1 15.3 Pre-Tax Profit 5.27 16.5 30.1 Pre-Tax Profit as 64.6% 59.6% 60.2% Percent of Revenues
  6. 6. 2005 SALESRESEARCHCustomers • 2005 is projected to attract 920,700 new customers • 27% of first-time customers have become repeat customersTransactions • Average sale transaction = $52.17 • 75% of customers have bought at least 1 non-sale item in addition to a sale item
  7. 7. PROPOSED NEWPRODUCTSSurvival gearSportswearOuterwearOff-road bicyclesFishing equipment and tackleCanoes and personal rowing shells
  8. 8. COSTS OF RETURN ONINVESTMENT PROJECTIONS Costs ROI 80 60 Costs 40 ROI ROI 20 Costs 0 06 07 08 09
  9. 9. TERMS ANDCONDITIONSTerms and conditions #1Terms and conditions #2Terms and conditions #3Terms and conditions #4Terms and conditions #5
  10. 10. STRATEGY ANDSCHEDULEStrategy • Tactic #1 • Tactic #2 • Tactic #3Schedule Adopt plan Implement Evaluate Adjust 3Q05 4Q05 3Q06 4Q06
  11. 11. SALES ANDMARKETING NEEDSClose sales fasterPresent complex concepts quickly and clearlyLeverage database information (sales numbers, customerlocations, etc.)
  12. 12. CLOSE SALES FASTERNeed and solution #1Need and solution #2Need and solution #3Need and solution #4Need and solution #5
  13. 13. CONCEPTSQUICKLY ANDCLEARLYNeed and solution #1Need and solution #2Need and solution #3Need and solution #4Need and solution #5
  14. 14. LEVERAGE DATABASEINFORMATIONNeed and solution #1Need and solution #2Need and solution #3Need and solution #4Need and solution #5
  15. 15. QUESTIONS ANDANSWERS

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