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S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016
- 1. SODIUM ANALYTE LEVEL TEST Empowering 78M Americans to manage hypertension at home www.saltcounts.com
- 2. $51 Billion: Direct Medical Costs of Hypertension
- 4. PROBLEM No technology to measure daily salt intake at home Current Method: 24 hour Urine Collection Requires lab & physician
- 5. SOLUTION Measure & monitor daily salt intake in 5 mins
- 6. SOLUTION
- 7. COMPETITIVE ADVANTAGE Published by researchers at Cornell Granted Patent 2015 US 62/141579Provisional Patent 2015 US9128168B2
- 8. B2B BUSINESS MODEL Acquiring Customers via Employee Wellness Programs S.A.L.T. integrated to existing employee wellness platform S.A.L.T. applies employer payment & ships devices to employee Employee enrolls in program on employer platform Employee tracks daily salt intake, engage and incentivized on employer’s dashboard 1 2 3 4
- 9. $3.4B Revenue Opportunity 11M patients x 2 tests per week x $3/test TARGET MARKET 11M 78M Americans with hypertension Under treatment, Younger than 60, Adherent to meds
- 10. PARTNERSHIPS
- 11. SODIUM ANALYTE LEVEL TEST fon@saltcounts.com
Editor's Notes
- So we’re lean and mean!
- Direct Medical Costs assocatiated with hypertension total more than $51B. High blood pressure is the #1 cause of preventable death worldwide and Sodium is one of the leading causes of high blood pressure. It is recommended that people with hypertension adhere to a low salt diet to manage the condition
- Our problem is that people have trouble adhering to a low salt diet b/c there’s no technology to measure SALT intake at home
- DISPOSABLE. And implement our patented algorithm to calculate daily salt DECODE
- DISPOSABLE. And implement our patented algorithm to calculate daily salt DECODE
- http://www.unlv.edu/sites/default/files/page_files/182/5753%20Quest%20Diagnostics%20price%20sheet%20.pdf
- Wellness companies and health plans. Contact your wellness vendor. Possible partners: https://www.fitbit.com/fitbit-wellness/partners http://info.keas.com/rs/keas/images/Pfizer-CaseStudy-Keas.pdf https://gigaom.com/2014/12/08/insurance-provider-oscar-will-reward-you-if-you-hit-your-step-goal/
- Our current cost of goods is $1.66 CUSTOMER ACQUISITION STRATEGY IS THROUGH EMPLOYEE WELLNESS PROGRAMS.
- Highlight CTSC, WBENC, Elab Jiff – health benefits platform
- So we’re lean and mean!