A “new, new” Search Engine
http://netadblog.com

1997
1997: “It's official. Microsoft has
entered the search engine game”
http://searchenginewatch.com/2165701
http://netadblog.com

1999
1999: “MSN is implementing its
new search engine with
technology from Direct
Hit, RealNames, and AltaVista”
http://www.zdnetasia.com/news/hardware/0,39042972,13019711,00.htm
http://netadblog.com

2003
2003: \"Across the board, we're
in a good place with our search
engine, but there are good
opportunities to increase the
relevancy.“
http://searchenginewatch.com/2230291
http://netadblog.com

2004
2004: “Microsoft Corp. is set to
unleash its much-anticipated
search technology, as it ramps
up efforts to take on market
leader Google Inc.”
http://www.macworld.com/article/40609/2004/11/sandbox.html
http://netadblog.com

2005
2005: “Microsoft today
launched an internet search
engine that it hopes will
challenge the global
dominance of Google.”
http://www.guardian.co.uk/technology/2005/feb/01/microsoft.searchen
gines1
http://netadblog.com

2005
2005: Ballmer: “In the next six
months, we'll catch Google in
terms of relevancy“
http://www.zdnet.com.au/news/software/soa/Google-in-sight-as-Ballmer-vows-NET-
push/0,130061733,139199269,00.htm
http://netadblog.com

2006
2006: “Microsoft plans to
officially launch its new
Windows Live Search engine on
Tuesday, a pillar in its strategy
to topple market leader Google”
http://www.theage.com.au/news/Business/Microsoft-to-launch-online-search-
engine/2006/09/12/1157826922021.html
http://netadblog.com

2007
2007: “Microsoft has gathered a
team of twenty or more “rock
star” developers who’ve been
tasked at building their next
generation search engine”(…)
“and is very cool”
http://www.techcrunch.com/2007/06/03/microsoft-silicon-valley-
team-building-stealth-search-engine/
http://netadblog.com

2007
2007: “We have made dramatic
progress in delivering a better
search experience to our
customers”
http://www.microsoft.com/Presspass/press/2007/sep07/09-26ImprovedLiveSearchEnginePR.mspx
http://netadblog.com

2008
2008: “Microsoft hopes to
convince searchers to take the
last mile to a transaction
through the Live.com search
engine, generating more
advertising revenue for
Microsoft and simultaneously
hurting arch-rival Google”
http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/
http://netadblog.com

http://netadblog.com