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Radioshack corporation-Market Segmentation/Launch

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  • 1. ELECTRONIC STORE LAUNCH-RADIOSHACK CORPORATION
  • 2. HISTORY AND INFORMATION:•RadioShack Corporation (formerly Tandy Corporation) (NYSE: RSH) is an Americanfranchise of electronics retail stores in the United States, as well as parts ofEurope, South America and Africa. As of 2008, RadioShack reported net sales andoperating revenues of $4.81 billion. The headquarters of RadioShack is located inDowntown Fort Worth, Texas. RadioShack is also a sponsor for theSamsung/RadioShack 500 NASCAR Sprint Cup Series race at Texas Motor Speedway.On July 21, 2009, RadioShack announced a partnership with T-Mobile USA, and startedoffering the service in August 2009.•RadioShacks current proprietary brands include RadioShack branded products(parts, adapters, telephones and other legacy/classic products), AntennaCraft (outdoorantennas and amplifiers), Auvio (audio/video cables, LCD TVs, headphones, premiumsurge protectors and speakers), Enercell (batteries and power), Gigaware(computer, GPS and iPod accessories, mp3 players and accessories, as well as digitalcameras, digital camera accessories and digital picture frames) and PointMobl (WirelessPhone Accessories).•The company was started as Radio Shack in 1921 by two brothers, Theodore and MiltonDeutschmann, who wanted to provide equipment for the then-nascent field of amateur, orham, radio.
  • 3. SEGMENTATION•DEMOGRAPHIC-Gender, Age , Sex•PSYCHOGRAPHIC-
  • 4. FAMILY:Family can be classified in one group.Men, Women, ChildrenMen:Demographic:Age: 25 to 60 and more.-High standard of Living, High Disposable Income, High Income-Medium Standard of Living, Compitively less disposable income-Low Standard of Living, Too low Disposable Income.Psychographic:-Willing to Spend on luxuries, High quality and High Value. And Capable to spend.-Willing to spend but Not Capable.-Not willing to Spend On luxurious Items,High quality and High Value but capable.-Unaware of New innovations and new technologies. But Have Capacity to pay forit.
  • 5. Women:Demographic:Age:23 to 60 and More.-High standard of Living, High Disposable Income, High Income-Medium Standard of Living, Compitively less disposable income-Low Standard of Living, Too low Disposable Income.-No Income. Dependant on Husband but willing to spend the money.Psychographic:-Willing to Spend on luxuries, High quality and High Value. And Capable tospend.-Willing to spend but Not Capable.-Not willing to Spend On luxurious Items,High quality and High Value butcapable.-Unaware of New innovations and new technologies. But Have Capacity topay for it.
  • 6. Children:Demographic:Age: <5 to 15-Male and Female-Dependant on father/mother for income.Psychographic:-More interest in new technology specially Gamesand Gadgets.-Willing to get Entertainment Gadgets like TV, MusicSystem, Dish TV.-More demand for educational systems.Computers, Laptops, I pads, Internet-Rising popularity and willingness to get Cell phones.
  • 7. YOUTH:Youth:Demographic:Gender: Male/FemaleAge: 16 to 24College student/ EarningPsychographic:-More or less disposable income.-No Income but money support fromfamily.-Ineterest in NewTechnologies, Mobiles, Ipods, Ipads, Cameras,-Laptops and computers, calculatorsfor education and studies.-GPS, and other advancedtechnologies for cars.- Watches of new style.-Video Games high definition.
  • 8. Entrepreauer:Demographic:Gender: Male/ FemaleAge: >23Having Income to spend for company.Psychographic:-Willing to spend money for technologyrequired for his company.-Having capacity to pay for each and everyrequired product for his company.-New technology for good output.-Laptops, Computers, Batteries, Power, Airconditioners and other required appliances.
  • 9. Professionals:Demographic:Gender: Male/ FemaleAge: >23Having Income to spend forcompany.Psychographic:-Willing to spend money fortechnology required for him.-Having capacity to pay for each andevery required product for him.-New technology for good output.-Laptops, Computers, Batteries, Power, Air conditioners and other requiredappliances
  • 10. UNIQUE SELLING PROPOSITION1.The Touch Sensitive Screens:In each section. Where u can choose particular specificationsand requirements. and budget range.And after submitting that u will get Several products matchingyour requirements. You can compare them andselect your product.After selecting it will show the Rack numberAnd place of the product kept in the section.You can go and pick up the desired product.Specially for People who dont have enoughtime and get confused in selection.
  • 11. Post Dated Payment Option:In the screen you can get a post dated payment option.You will be given next 5 days for payment.You can select any date in those 5 days for payment.You will get a receipt from the machine printed Date, And Price of the productand other details.The receipt will be stamped at the counter and your credit or debit card will beswapped but your accountwill be debited on the date you choose.And if u don’t pay on that day you will be charged extra.For people who wish to pay later but need the product urgently.2.Students Services:Discounts in Laptops, Net services, and computers for students only.3.Free Annual Maintainance Contract for 1 Year for ORganisations andcompanies.who buy Products in Bulk.
  • 12. 4.The Radioshack Merchandise.Discounts and complementary items attract more customers.on purchase of more than 5,000 You can get sports merchandise fromRadioshack(Only RadioShackProducts).Specially for young customers.5.Free Services:Sim card Facilities. Free Gaming. Phone Unlocking Services.Free Installation services.
  • 13. TAGLINE: “TUNE IN TO THE BEST”
  • 14. LOCATION AND ENTRANCE:LOCATION: Lokhandwala Complex, Andheri (30,000 Square Feet)
  • 15. LAYOUT OF THE STORE:
  • 16. RadioShack IndiaPRINT ADVERTISEMENT