Global Destinations March-April 2014 ITB Berlin
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Global Destinations March-April 2014 ITB Berlin

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Preview of ITB Berlin

Preview of ITB Berlin

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Global Destinations March-April 2014 ITB Berlin Document Transcript

  • 1. Event Preview The World’s Leading Travel Trade Show Come March and travel professionals from across the globe will converge in Berlin to exhibit, visit the world's largest tourism trade fair ITB Berlin. Chandragupta Amritkar previews this all important event. Messe Berlin, the organizers of ITB Berlin (Internationale Tourismus-Börse Berlin) the world's largest tourism trade fair this year again expects around 10,000 exhibiting companies and organisations from more than 180 countries to be present in the 26 halls on the Berlin Exhibition Grounds. The event attracts a whole variety of travelling community be it destinations (country, state or city), tour operators, booking systems, technology providers, carriers, hotels and all other suppliers. Since its inception in 1966, the structure of ITB Berlin has developed and expanded. Last year the show saw more than 170,000 visitors, among these 113,000 trade visitors, and 11,000 represented companies from 180 countries ITB Berlin is the leading B2B-Platform of all tourism industry offers. In addition, the world’s largest tourism convention ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry. As a driving force in the travel industry, ITB Berlin gives important impulses to a continuously growing market. Exhibitor sales of about 6 billion Euro and an exhibitor satisfaction rate of 92 percent are evidence enough that supply and demand meet at the right place. Top themes of the year ITB Berlin offers besides the established geographic structure, segments for all themes which are of particular interest. Book World (Hall 25); Business Travel Days (Hall 7.1a, Convention Rooms); Cruises (Hall 25); Cultural Tourism (Hall 10.2); eTravel World (Hall 6.1) Adventure Travel, Responsible Tourism (Hall 4.1); Gay & Lesbian Travel (Hall 3.1); ITB Mobile Travel Services (Hall 6.1); PR- Marketing Agencies (Hall 5.3); Training and Employment (CareerCenter) (Hall 11.1); Travel Technology (Hall 5.1, 6.1, 8.1 Global Destinations and 10.1); Wellness (Hall 16) Youth Travel & Economy Accommodation (Hall 4.1). Mexico, the partner country of ITB Berlin In 2014 the focus is on Mexico, the partner country of ITB Berlin, which is organising the opening ceremony of the show. Furthermore, all of this country’s regions will be presenting their wide range of products and services to trade visitors and the general public in Hall 1.1. The partner country of ITB will also be represented in the Gay & Lesbian Travel section in Hall 3.1. The majority of the halls are already booked up and with quite a few waiting lists. There has been particularly high demand for places at the world’s leading travel show from countries in Asia and the Arab world. One noticeable trend is that exhibitors are booking larger stands. The ITB Berlin Convention’s agenda features up-to-the-minute and forward-looking themes and leading 14 Mar - Apr 2014
  • 2. Event Preview experts will be taking part in the debate. As in previous years Germany’s federal States are all represented at the show. Travel Technology has expanded significantly. Due to the high number of bookings (about 30 new exhibitors will be represented at ITB Berlin 2014) this fast-growing segment with its focus on up-tothe-minute topics will now also occupy Hall 5.1. Occupying Hall 22, the Arab countries will be just as strongly represented as last year. Muriya Tourism Development from Oman Researching and networking in order to look for a job: these are the skills required of students and graduates, and for them ITB Berlin is an important platform as well. This year, for the first time, the show will be assisting this audience by providing them with a comprehensive online guide which enables visitors in search of courses and jobs to make the best possible use of the opportunities at ITB Berlin. This guide offers visitors tips on how to clearly define their aims before visiting the show. Furthermore, they can find out about how to make optimum use of their calling card and CV and where to go to have their job applications checked. In addition to its official website ITB Berlin also provides information on these subjects via social networks such as Facebook and Twitter. The list of tips is rounded off with advice on so-called soft skills, including on how to approach the companies applicants have on their wish list. During the show Hall 11.1 will be of special interest to these visitors. Training and Employment in Tourism (TET) is the main place to go for those in search of the right Bachelors or Masters degree course. Some 50 international universities and technical colleges will be providing information on everything they have to offer. At the panel discussions and lectures in Hall 11.1 universities will have information on the various courses available. is a newcomer to the event. In Hall 4.1 the focus is on Youth Travel, Adventure Travel and Responsible Tourism. 25 nations are represented in this hall, some are newcomers as the Agency of Protected Areas from Georgia, the Ministry of Nature Protection from the Republic of Armenia, ExploRussia and Xtremedesert.com from Dubai. Once again, socially responsible tourism is a key topic at ITB Berlin 2014, and not only at the ITB Convention. Indian Exhibitors @ Hall 5.2b The Indian exhibitors are located in Hall 5.2b. For the first time the three Indian states of Andhra Pradesh, Maharashtra and West Bengal will be represented with their own stand. “We are participating for the fourth consecutive year. ITB provides an excellent opportunity to showcase our entire group to the travel managers across Europe. We are already strong in the domestic market and now seek International travelers. Also this year we are launching Aerocity property. Last year many agents showed interest in the Aerocity and Goa properties. Goa property is already launched and quite in demand,” said Satyen Jain, CEO, Pride Hotels. ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. Entrance fees trade visitors Online in advance for permanent trade visitor pass (5 days) Euro 48.00 while Onsite it Mar - Apr 2014 is Euro 58.00. ITB Berlin 2014 will kick off with an event on the topical subject of omni-channel marketing featuring high-ranking participants in the eve of the show. Among those taking part in the new ITB Summit on 4 March 2014 from 2 to 6 p.m. will be Facebook’s Head of Travel Lee McCabe, who will talk about the prospects for social media securing new customers. The ITB Berlin Convention will also be examining forward-looking topics. On Thursday, 8 March he will be speaking about ”leaving a data trail on one’s travels – how accessible should traveller information be?” Jean-Claude Biver, the president of the administrative board of Hublot, will talk about the rules of the market for luxury products. An executive who has won many awards, he will explain how globally, customers’ attitudes towards luxury products are changing and will provide an insight into the secrets of successful luxury brand management. 15 Global Destinations