What isContent Marketing Strategy?         http://crediblecontent.net
What is    Content Marketing Strategy?Something new                                The conventional stuff                h...
What is   Content Marketing Strategy?In order to understand what is “content marketing strategy”, we first need toundersta...
What isContent Marketing Strategy?Let’s first for a while ignore the strategy part and focus oncontent marketing          ...
What is Content Marketing Strategy?In simple terms content marketing means publishing and broadcastingquality and relevant...
What is      Content Marketing Strategy?Content marketing involves understanding what your prospective customersare lookin...
What is      Content Marketing Strategy?Content marketing involves understanding what your prospective customersare lookin...
What is      Content Marketing Strategy?Content marketing involves understanding what your prospective customersare lookin...
What is      Content Marketing Strategy?Content marketing involves understanding what your prospective customersare lookin...
What is      Content Marketing Strategy?Content marketing involves understanding what your prospective customersare lookin...
What is      Content Marketing Strategy?Content marketing involves understanding what your prospective customersare lookin...
What is      Content Marketing Strategy?Content marketing involves understanding what your prospective customersare lookin...
What is    Content Marketing Strategy?Content marketing paves way for inbound marketing that means peoplecoming to you rat...
What is      Content Marketing Strategy?Every business has unique content marketing needs and…                            ...
What is     Content Marketing Strategy?…this is where strategy comes in.                             http://credibleconten...
What is          Content Marketing Strategy?A WikiPedia entry aptly defines strategy as:... the determination of the basic...
What is        Content Marketing Strategy?So content marketing strategy means:• Identifying and defining your audience• Un...
What isContent Marketing Strategy?             Who?              Who?                       Why?                          ...
What is           Content Marketing Strategy?                           Who?                            Who?              ...
What is           Content Marketing Strategy?                           Who?                            Who?              ...
I’m Amrit Hallan. I own and run          Credible Content Writing ServicesVisit my website to find out how we can work tog...
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What is content marketing strategy

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Wondering what content marketing strategy really stands for? The basic idea is, providing high-value content, strategically, so that people come to your website on their own. It is about understanding what your target audience is looking for, what medium and channel they use to consume the content they are looking for, how you are going to produce that content and then broadcast it.

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What is content marketing strategy

  1. 1. What isContent Marketing Strategy? http://crediblecontent.net
  2. 2. What is Content Marketing Strategy?Something new The conventional stuff http://crediblecontent.net
  3. 3. What is Content Marketing Strategy?In order to understand what is “content marketing strategy”, we first need tounderstand what is “content marketing”. http://crediblecontent.net
  4. 4. What isContent Marketing Strategy?Let’s first for a while ignore the strategy part and focus oncontent marketing http://crediblecontent.net
  5. 5. What is Content Marketing Strategy?In simple terms content marketing means publishing and broadcastingquality and relevant content in such a manner that people themselveswant to do business with you. http://crediblecontent.net
  6. 6. What is Content Marketing Strategy?Content marketing involves understanding what your prospective customersare looking for in terms of•Problems•Concerns•Questions•Information•Knowledge•Expertise http://crediblecontent.net
  7. 7. What is Content Marketing Strategy?Content marketing involves understanding what your prospective customersare looking for in terms of•Problems Solve their problems Solve their problems•Concerns•Questions•Information•Knowledge•Expertise http://crediblecontent.net
  8. 8. What is Content Marketing Strategy?Content marketing involves understanding what your prospective customersare looking for in terms of•Problems•Concerns Address their concerns Address their concerns•Questions•Information•Knowledge•Expertise http://crediblecontent.net
  9. 9. What is Content Marketing Strategy?Content marketing involves understanding what your prospective customersare looking for in terms of•Problems•Concerns•Questions Provide answers to their questions Provide answers to their questions•Information•Knowledge•Expertise http://crediblecontent.net
  10. 10. What is Content Marketing Strategy?Content marketing involves understanding what your prospective customersare looking for in terms of•Problems•Concerns•Questions•Information Give them the information they are Give them the information they are•Knowledge seeking seeking•Expertise http://crediblecontent.net
  11. 11. What is Content Marketing Strategy?Content marketing involves understanding what your prospective customersare looking for in terms of•Problems•Concerns•Questions•Information•Knowledge Provide them knowledge and Provide them knowledge and•Expertise empower them empower them http://crediblecontent.net
  12. 12. What is Content Marketing Strategy?Content marketing involves understanding what your prospective customersare looking for in terms of•Problems•Concerns•Questions•Information•Knowledge•Expertise Become an authority figure in your Become an authority figure in your field by giving them expert advise field by giving them expert advise http://crediblecontent.net
  13. 13. What is Content Marketing Strategy?Content marketing paves way for inbound marketing that means peoplecoming to you rather than you invading their privacy or annoying themwith unsolicited messages. http://crediblecontent.net
  14. 14. What is Content Marketing Strategy?Every business has unique content marketing needs and… http://crediblecontent.net
  15. 15. What is Content Marketing Strategy?…this is where strategy comes in. http://crediblecontent.net
  16. 16. What is Content Marketing Strategy?A WikiPedia entry aptly defines strategy as:... the determination of the basic long-term goals and objectives of an enterprise,and the adoption of courses of action and the allocation of resources necessaryfor carrying out these goals http://crediblecontent.net
  17. 17. What is Content Marketing Strategy?So content marketing strategy means:• Identifying and defining your audience• Understanding their problems and concerns• Producing and publishing content in the formats your audience prefers• Making your content accessible through the platforms your target audience uses• Analyzing and studying outcomes and making strategic changes accordingly• Allocating and arranging resources for seamless implementation of the strategy http://crediblecontent.net
  18. 18. What isContent Marketing Strategy? Who? Who? Why? Why? Content Content What? What? Marketing Marketing When? When? Strategy Strategy How? How? Where? Where? http://crediblecontent.net
  19. 19. What is Content Marketing Strategy? Who? Who? Why? Why?These are the Content Contentquestions you What? What? Marketing Marketing When? When?need to solve Strategy Strategyin order toimplement a How? How? Where? Where?successfulcontent marketing strategy. http://crediblecontent.net
  20. 20. What is Content Marketing Strategy? Who? Who? Why? Why? These questions areThese are the going to be unique to Content Content your business.questions you What? What? Marketing Marketing When? When?need to solve Strategy Strategyin order toimplement a How? How? Where? Where?successfulcontent marketing strategy. http://crediblecontent.net
  21. 21. I’m Amrit Hallan. I own and run Credible Content Writing ServicesVisit my website to find out how we can work together. You can also follow meat http://twitter.com/amrithallan or http://in.linkedin.com/in/amrithallan http://crediblecontent.net
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