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20 reasons why your business website needs fresh content

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Regularly publishing fresh content on your business website isn't just good for your search engine rankings. It also engages your visitors, builds a community around your business, helps you in …

Regularly publishing fresh content on your business website isn't just good for your search engine rankings. It also engages your visitors, builds a community around your business, helps you in customer retention and empowers your prospective customers and clients. "20 reasons why your business website needs fresh content" paints a clear picture of why you should invest in a clearly defined content marketing strategy.

Published in: Marketing, Technology, Business

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  • 1. Reasons Why Your Business Website Needs Fresh Content Credible Content Writing Services http://credible-content.com
  • 2. Reasons Why Your Business Website Needs Fresh Content Give people a reason to visit your website repeatedly People never buy on their first visit. Repeat visits build trust and a sense of familiarity. Credible Content Writing Services http://credible-content.com 1
  • 3. Reasons Why Your Business Website Needs Fresh Content Educate your visitors Education about your product or service increases their comfort level and as they grow more familiar with the intricacies, it becomes easier for them to do business with you. Credible Content Writing Services http://credible-content.com 2
  • 4. Reasons Why Your Business Website Needs Fresh Content Keep your visitors informed Keep your visitors in the loop so that they feel like a part of whatever is happening within your business. They become stakeholders. Credible Content Writing Services http://credible-content.com 3
  • 5. Reasons Why Your Business Website Needs Fresh Content Generate content for newsletter No need to create content specifically for your newsletter. Just send important text and useful links directing people to your website. Credible Content Writing Services http://credible-content.com 4
  • 6. Reasons Why Your Business Website Needs Fresh Content Establish your authority You become an authority figure when the knowledge that you regularly share actually improves people’s lives and businesses. Credible Content Writing Services http://credible-content.com 5
  • 7. Reasons Why Your Business Website Needs Fresh Content Generate direct traffic from social media The links that you post under your social media profiles bring direct, qualified traffic to your website Credible Content Writing Services http://credible-content.com 6
  • 8. Reasons Why Your Business Website Needs Fresh Content Create content targeting different devices People these days access your website from multiple devices and this is a good reason to create multiple versions of your content [without duplication]. Credible Content Writing Services http://credible-content.com 7
  • 9. Reasons Why Your Business Website Needs Fresh Content Target different groups You can create different versions of the same content but targeting different groups because often it is not possible to target everybody within a single page. Credible Content Writing Services http://credible-content.com 8
  • 10. Reasons Why Your Business Website Needs Fresh Content Establish yourself as an expert Everybody trusts an expert. The more you share your knowledge through your content the better an expert you are known as. Credible Content Writing Services http://credible-content.com 9
  • 11. Reasons Why Your Business Website Needs Fresh Content Develop a community around your brand Developing a community around your brand is the best way to cultivate customer loyalty and nurture evangelists. You can develop a community by continuously publishing engaging content. Credible Content Writing Services http://credible-content.com 10
  • 12. Reasons Why Your Business Website Needs Fresh Content Create link building opportunities Publishing useful content on a regular basis gives more opportunities to other bloggers and web publishers to link to your content and direct more traffic in terms of direct links and improved search engine rankings. Credible Content Writing Services http://credible-content.com 11
  • 13. Reasons Why Your Business Website Needs Fresh Content Encourage engagement on social networking websites Engagement means two-way sharing of ideas through continuously posting content, asking for feedback and then replying to that feedback. Credible Content Writing Services http://credible-content.com 12
  • 14. Reasons Why Your Business Website Needs Fresh Content Show your visitors that one thing or another is always happening at your business Constant activity usually means constant evolution and development. When you regularly publish content about the latest happenings within your business people take it as a positive sign of vibrancy and development. Credible Content Writing Services http://credible-content.com 13
  • 15. Reasons Why Your Business Website Needs Fresh Content Get your employees involved By encouraging your employees to write for your website or blog you make them feel a part of your organization and hence turn them into greater stakeholders. Credible Content Writing Services http://credible-content.com 14
  • 16. Reasons Why Your Business Website Needs Fresh Content Give search engines more content to crawl and index The search engines are constantly looking for new, fresh content to crawl and index and the more content you have indexed, the more traffic you get from the search engines. Credible Content Writing Services http://credible-content.com 15
  • 17. Reasons Why Your Business Website Needs Fresh Content Attract traffic for longtail keywords As more and more people use natural language to search rather than monosyllabic keywords, regularly publishing fresh content improves your longtail keyword optimization. Credible Content Writing Services http://credible-content.com 16
  • 18. Reasons Why Your Business Website Needs Fresh Content Give people a reason to spend more time on your website Regularly publishing fresh content encourages people to explore your website and spend more time on it. The more they stay, the greater is the chance that they will do business with you. Credible Content Writing Services http://credible-content.com 17
  • 19. Reasons Why Your Business Website Needs Fresh Content Cover every possible keyword in your niche, legitimately It’s easier to cover almost all your keywords by creating specific content around them rather than trying to stuff more and more keywords into fewer pages and blog posts. Credible Content Writing Services http://credible-content.com 18
  • 20. Reasons Why Your Business Website Needs Fresh Content Create an ultimate information resource This information resource can be a great and frequent destination not just for the visitors from around the web, but also for you and your employees. Credible Content Writing Services http://credible-content.com 19
  • 21. Reasons Why Your Business Website Needs Fresh Content Create material for your book Who knows? One day you may decide to turn all that great content that you have published on your website into a book, maybe even a bestseller. Credible Content Writing Services http://credible-content.com 20
  • 22. Reasons Why Your Business Website Needs Fresh Content You can read the article in its entirety on the Credible Content Blog Credible Content Writing Services http://credible-content.com