Futuregen Presentation

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Futuregen Presentation

  1. 1. Future Gen WISHES ALL OF YOU A BELATED HAPPY FRIENDSHIP DAY
  2. 2. REPRESENTS “ THE BIG FIGHT BETWEEN THE BIGGEST 2 CE LL UL A R GIANTS IN INDIA ” FUTURE GEN
  3. 4. CELLULAR TELECOMMUNICATION -SOME PLAYERS OF THE GAME.
  4. 6. EVOLUTION
  5. 7. CONTD. <ul><li>Air tel </li></ul><ul><li>The Best Business man of 2007 &quot;Sunil Bharti Mittal&quot; is founder of Bharti Group, Bharti Airtel is a part of Bharti Enterprises based in new Delhi India.The company was founded in 1995. It was formerly known as Bharti Tele-Ventures and changed its name to Bharti Airtel in April, 2006. </li></ul><ul><li>RELI A NCE COM </li></ul><ul><li>The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have access to affordable means of information and communication. It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002. </li></ul>
  6. 8. PRODUCT & SERVICES. <ul><li>Air tel </li></ul><ul><li>PREP AID AND POST PAID CONN ECTION. </li></ul><ul><li>HOME PHONES </li></ul><ul><li>BROAD BAND AND INTE RNET. </li></ul><ul><li>E-MAIL ON THE GO. </li></ul><ul><li>CALLING CARDS. </li></ul><ul><li>WIRELESS INTERNET. </li></ul><ul><li>RELI A NCE COM </li></ul><ul><li>MOBILE </li></ul><ul><li>WIRELESS PHONE </li></ul><ul><li>WIRELESS </li></ul><ul><li>BL A CKBERRY. </li></ul><ul><li>RELI A NCE L A NDLINE </li></ul><ul><li>RELI A NCE INDI A CALL </li></ul><ul><li>BRO A DB A ND. </li></ul><ul><li>BUSINESS BRO A DB A ND INTERNET. </li></ul>
  7. 9. Latest Products
  8. 11. MARKET SEGMENTATION <ul><li>Air tel </li></ul><ul><li>TARGET MARKET </li></ul><ul><li>CORP ORATE . </li></ul><ul><li>YOU TH . </li></ul><ul><li>LOV ERS . </li></ul><ul><li>DIFFERENT INCOME GRO UPS . </li></ul><ul><li>RELI A NCE COM </li></ul><ul><li>T A RGET M A RKET </li></ul><ul><li>CORPOR A TE. </li></ul><ul><li>YOUTH. </li></ul><ul><li>LOVERS. </li></ul><ul><li>DIFFERENT INCOME GROUPS. </li></ul>
  9. 12. NEW MARKETING STRATEGIES <ul><li>Air tel </li></ul><ul><li>NEW SCHEMES & OFFERS ON PREPAID AND POSTPAID CONNECTIONS. </li></ul><ul><li>LATEST CALLER TUNES & HELLO TUNES. </li></ul><ul><li>MOBILE GAMES. </li></ul><ul><li>INTEGRATION OF E-MAIL ,STOCK CHECKING & VARIOUS NEWS IN ONE CLICK. </li></ul><ul><li>RELI A NCE COM </li></ul><ul><li>NEW SCHEMES & OFFERS ON PREPAID AND POSTPAID CONNECTIONS. </li></ul><ul><li>LATEST CALLER TUNES & HELLO TUNES. </li></ul><ul><li>MOBILE GAMES. </li></ul><ul><li>INTEGRATION OF E-MAIL ,STOCK CHECKING & VARIOUS NEWS IN ONE CLICK. </li></ul>
  10. 13. CELEBRITY MARKETING
  11. 14. CONTD…
  12. 15. Financial purview
  13. 16. FINANCIAL - SNAPSHOT COMPANIES AIRTEL Reliance comm NET PROFIT OF FY08 Rs 19,401 crores Rs 4,884 crores REVENUES OF FY08 Rs 78637 crores Rs 17,012 crores EBITDA Rs 20,162 crores Rs 7,352 crores MARKET CAPITALISATION Rs 1,62,356 crores Rs 119093
  14. 17. Technical Operation
  15. 18. <ul><li>Reliance Development Programme launched for rural sector. </li></ul><ul><li>4,500 crore for the nationwide GSM service. It would also be setting up 20,000 towers for the same. </li></ul><ul><li>Introduction of “ WiMAX ” that can deliver Broadband access at affordable prices quickly and to far off places. </li></ul><ul><li>Make investments in network expansion to establish presence in all towns and over 500,000 villages across India by 2010, thereby covering 95 percent of the India’s total population. </li></ul><ul><li>Double tower capacity by the end of current fiscal India’s largest mobile phone service provider Bharti Airtel has said that they are aiming to double their tower capacity by the end of this fiscal. The company aims to have 80,000 towers by the end of this fiscal </li></ul>Air tel RELI A NCE COM
  16. 20. SW OT Ana lysis Bha rti Air tel <ul><li>Strengths: </li></ul><ul><li>More than 65 million customers (July 2008). Largest cellular provider in India, supplies broadband and telephone services and other telecommunications services to both domestic and corporate customers. </li></ul><ul><li>Other stakeholders in Bharti Air tel include Sony-Ericsson, Nokia - and Sing Tel, with whom they hold a strategic alliance. This means that the business has access to knowledge and technology from other parts of the telecommunications world. </li></ul><ul><li>The company has covered the entire Indian nation with its network. This has underpinned its large and rising customer base. </li></ul>
  17. 21. Contd.. <ul><li>Weaknesses: </li></ul><ul><li>An often cited original weakness is that when the business was started by Sunil Bharti Mittal over 15 years ago, the business has little knowledge and experience of how a cellular telephone system actually worked. So the start-up business had to outsource to industry experts in the field. </li></ul><ul><li>Until recently Air tel did not own its own towers, which was a particular strength of some of its competitors such as Hutchison Essar. Towers are important if your company wishes to provide wide coverage nationally. </li></ul><ul><li>The fact that the Air tel has not pulled off a deal with South Africa's MTN could signal the lack of any real emerging market investment opportunity for the business once the Indian market has become mature. </li></ul>
  18. 22. Cond… <ul><li>Opportunities: </li></ul><ul><li>Global telecommunications and new technology brands see Air tel as a key strategic player in the Indian market. The new iPhone will be launched in India via an Air tel distributorship. Another strategic partnership is held with BlackBerry Wireless Solutions. </li></ul><ul><li>The company is investing in its operation in 120,000 to 160,000 small villages every year. It sees that less well-off consumers may only be able to afford a few tens of Rupees per call, and also so that the business benefits are scalable - using its 'Matchbox' strategy. </li></ul><ul><li>Bharti Air tel is embarking on another joint venture with Vodafone Essar and Idea Cellular to create a new independent tower company called Indus Towers. This new business will control more than 60% of India's network towers. IPTV is another potential new service that could underpin the company's long-term strategy. </li></ul>
  19. 23. Cond.. <ul><li>Threats: </li></ul><ul><li>Air tel and Vodafone seem to be having an on/off relationship. Vodafone which owned a 5.6% stake in the Airtel business sold it back to Airtel, and instead invested in its rival Hutchison Essar. Knowledge and technology previously available to Airtel now moves into the hands of one of its competitors. </li></ul><ul><li>Bharti Air tel could also be the target for the takeover vision of other global telecommunications players that wish to move into the Indian market. </li></ul>
  20. 24. SW OT Ana lysis - RELI A NCE COM MUNICATION <ul><li>Strengths </li></ul><ul><li>More than 55 million customers (July 2008). 2nd Largest cellular provider in India, supplies broadband and telephone services and other telecommunications services to both domestic and corporate customers. </li></ul><ul><li>Other stakeholders in RELI A NCE COM MUNICATION include HTC, Nokia - and Samsung, with whom they hold a strategic alliance. This means that the business has access to knowledge and technology from other parts of the telecommunications world. </li></ul><ul><li>The company has covered the entire Indian nation with its network. This has underpinned its large and rising customer base </li></ul>
  21. 25. Contd.. <ul><li>Weaknesses </li></ul><ul><li>In GSM service RELI A NCE COM MUNICATION is still poor. </li></ul><ul><li>Internal problem of two brother some time creating problem for Reliance communication. </li></ul><ul><li>In some place still tower problem is going on. </li></ul>
  22. 26. Contd.. <ul><li>Opportunities </li></ul><ul><li>This year the focus will be on rural applications for transportation, m-commerce, health care services, governance, education, information and location based services that cater to the needs of rural population. </li></ul><ul><li>RELI A NCE COM MUNICATION also announced ambitious roll-out targets, including commitment to a nationwide WiMax network and the expansion of its infrastructure base from 13,000 towers to 33,000 by the end of the year. </li></ul><ul><li>The towers would have the capability to handle all technologies like GSM, CDMA, WiMax and 3G, </li></ul>
  23. 27. Contd.. <ul><li>Threats </li></ul><ul><li>In GSM service Airtel is big thret for Reliance communication as well as TATA telecom is big threat in CDMA . </li></ul><ul><li>RELI A NCE COM MUNICATION could also be the target for the takeover vision of other global telecommunications players that wish to move into the Indian market. </li></ul>
  24. 28. THANK YOU
  25. 29. “ YOUNG MEN WANT TO BE FAITHFUL, AND ARE NOT, OLD MEN WANT TO BE FAITHLESS, AND CANNOT” – OSCAR WILDE

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