A M R I T A A V I Y E N T E
H F 7 7 0 – S P R I N G 2 0 1 3 B E N T L E Y U N I V E R S I T Y
ROLE OF PROTOTYPING
IN LEAN ...
AGENDA
• About Me & Why Lean UX
• Lean UX Concepts
• UX, Agile UX, Lean UX
• Lean Startup / Lean UX
• Foundations of Lean ...
ABOUT ME AND WHY LEAN UX
• Software Engineer
• Agile experience
• Design
• Learning UX
• Startup
• Obsessed with “Lean…” (...
LEAN UX CONCEPTS
Role of Prototyping in Lean UX 4
The LEAN Startup
- Eric Ries
LEAN UX: Applying
Lean Principles to
Improv...
UX, AGILE UX, LEAN UX
Role of Prototyping in Lean UX 5
LEAN STARTUP / LEAN UX
Build
Product
MeasureData
Learn
Ideas
Think
Make
Check
Eric Ries Build-Measure-Learn Feedback loop ...
FOUNDATIONS OF LEAN UX
• Design Thinking
• Agile Software Development
• Lean Startup Principles
Role of Prototyping in Lea...
DESIGN THINKING
“Design thinking is a discipline that uses the designer’s
sensibility and methods to match people’s needs ...
AGILE SOFTWARE DEVELOPMENT
Role of Prototyping in Lean UX 9
LEAN STARTUP PRINCIPLES
• Build
• Turn ideas into products
• Measure
• Get feedback from users
• Learn
• Learn if pivoting...
ROLE OF PROTOTYPING IN LEAN UX
• “Lean UX is where Prototyping shines”
- Jeff Gothelf (UX Designer and Author-Lean UX: App...
ROLE OF PROTOTYPING IN LEAN UX
• Choosing the right tool for prototyping based on
what is to be learned from the MVP
Proto...
LEAN UX CONFERENCE (APRIL 2013)
• “There are no best practices for Lean UX. We are dealing with unknown
unknowns. The land...
REFERENCES
• Ries, E. (2012). Lean Startup
• Gothelf, J. (2013). Lean UX.
• Sharon, T. (2012). Lean Startup is Great UX Pa...
THANK YOU!
Role of Prototyping in Lean UX 15
Upcoming SlideShare
Loading in...5
×

Role of Prototyping in Lean UX

1,648

Published on

This talk was given to graduate students at Bentley University in Prototyping class (MS Human Factors in Information Design program)

Published in: Design, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,648
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide
  • Lean UX: How lean startup principles apply in design context
  • Design thinking basically involves working towards the product goal by ideation, prototyping and implementation.
  • Team Collaboration: By bringing together the whole team including designers, non-designers, business, developers etc.There are lots of similarities between Agile UX and Lean UX. Both basically encourage designing and collaborating with the whole team. It is the Lean UX that brings in approaches to measuring quality.In Lean UX, we continuously build and gather matrix.- Lean UX involves getting prototypes or mockups in front of customer regularly. Agile involves delivering working software at the end pf each sprint.
  • - Prototyping allows the designer to build the experience for the product being built by putting in minimum amount of effort and iterate based on feedback. This involves the most critical part of the experience for the customer.- These prototypes are used by the team/designer to get feedback from users. These are modified based on that feedback as well as the designer’s own thoughts/ideas.
  • Role of Prototyping in Lean UX

    1. 1. A M R I T A A V I Y E N T E H F 7 7 0 – S P R I N G 2 0 1 3 B E N T L E Y U N I V E R S I T Y ROLE OF PROTOTYPING IN LEAN UX
    2. 2. AGENDA • About Me & Why Lean UX • Lean UX Concepts • UX, Agile UX, Lean UX • Lean Startup / Lean UX • Foundations of Lean UX • Role of Prototyping in Lean UX Role of Prototyping in Lean UX 2
    3. 3. ABOUT ME AND WHY LEAN UX • Software Engineer • Agile experience • Design • Learning UX • Startup • Obsessed with “Lean…” (but not an expert, yet!) Role of Prototyping in Lean UX 3
    4. 4. LEAN UX CONCEPTS Role of Prototyping in Lean UX 4 The LEAN Startup - Eric Ries LEAN UX: Applying Lean Principles to Improve User Experience - Jeff Gothelf UX for LEAN Startups - Laura Klein
    5. 5. UX, AGILE UX, LEAN UX Role of Prototyping in Lean UX 5
    6. 6. LEAN STARTUP / LEAN UX Build Product MeasureData Learn Ideas Think Make Check Eric Ries Build-Measure-Learn Feedback loop Think-Make-Check UX Cycle LEAN STARTUP + UX = LEAN UX Role of Prototyping in Lean UX 6
    7. 7. FOUNDATIONS OF LEAN UX • Design Thinking • Agile Software Development • Lean Startup Principles Role of Prototyping in Lean UX 7
    8. 8. DESIGN THINKING “Design thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity” - Tim Brown (CEO, IDEO) Role of Prototyping in Lean UX 8 • Work towards product goals via ideation, prototyping, implementation and learning steps • Solution focused approach to problem solving
    9. 9. AGILE SOFTWARE DEVELOPMENT Role of Prototyping in Lean UX 9
    10. 10. LEAN STARTUP PRINCIPLES • Build • Turn ideas into products • Measure • Get feedback from users • Learn • Learn if pivoting is needed • MVP (Minimum Viable Product): • Smallest version that you can build to test your hypothesis • Requires least amount of effort and development time • Prototyping plays an important role in building the MVP Role of Prototyping in Lean UX 10
    11. 11. ROLE OF PROTOTYPING IN LEAN UX • “Lean UX is where Prototyping shines” - Jeff Gothelf (UX Designer and Author-Lean UX: Applying Lean Principles to Improve User Experience) • Allows the designer to build the product experience putting in minimum amount of effort and iterate based on feedback. Role of Prototyping in Lean UX 11
    12. 12. ROLE OF PROTOTYPING IN LEAN UX • Choosing the right tool for prototyping based on what is to be learned from the MVP Prototype/Fidelity Tool Paper Prototypes - Low Paper Clickable Wireframes - Low OmniGraffle, MS Visio Mid Axure RP, Adobe Illustrator High Code Role of Prototyping in Lean UX 12
    13. 13. LEAN UX CONFERENCE (APRIL 2013) • “There are no best practices for Lean UX. We are dealing with unknown unknowns. The land of innovation -Will Evans (Director-UX, TLCLabs) • Don’t listen to users, instead watch their behavior - Tomer Sharon (Author, “It’s Our Research”, Sr. UX Researcher, Google) • Your user is a person. To to them like one! (Use natural language) -Bill Beard – Creative Director of Copy (TheLadders) • Designers are expected to be perfect all the time. And agile doesn’t work that way. Designers must adopt a sustainable pace (instead of coping with Agile) -Jonathan Berger - Designer/Developer (Pivotal Labs) • Nothing kills a new idea faster than common sense - Luke Williams (Exec Director, Berkley Center fo Entrepreneurship and Innovation) • Good UX = Good Business - Eewie Chen (Founder, HaaYaa.com) Role of Prototyping in Lean UX 13
    14. 14. REFERENCES • Ries, E. (2012). Lean Startup • Gothelf, J. (2013). Lean UX. • Sharon, T. (2012). Lean Startup is Great UX Packaging. Smashing Magazine. • Brown, T. (IDEO). (2008). Design Thinking. Harvard Business Review. Role of Prototyping in Lean UX 14
    15. 15. THANK YOU! Role of Prototyping in Lean UX 15

    ×