Childline India Outreach A Mumbai Jan 2010 A
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Childline India Outreach A Mumbai Jan 2010 A Childline India Outreach A Mumbai Jan 2010 A Presentation Transcript

  • CHILDLINE India Outreach IV Regional Consultation for Child Helplines, Asia-Pacific Region Mumbai, Jan 2010
  • Sections
    • Glimpse: Scale of marginalised Children in India
    • Overview: CHILDLINE India model and Program structure
    • CHILDLINE India Outreach: Strategies, programs, implementation, indicators, tools
  • Scale of marginalised Children in India
  • India Children’s Demographics *source :UNICEF 2007 Urban Rural Total Children’s population 446646000 ( 446.64 million)* 129527000 ( 129.52 million)* 317119000 (317.11 million)* Under 5 126808000 (126.80 million)* 5-18 319838000 (319.83 million)* 92753000 (92.75 million) 227085000 (227.08 million) Below Poverty level( $ 1 per day) (World Bank estimates at 24% in 2005) 107195000 (107.95 million)** Estimated children marginalised due to poverty, labour, abuse, disability, malnutrition, conflicts, disasters , displacement, illiteracy, abandoned, etc 178000000 (178 million)
  • State of India’s Children-1
    • 63 % of them go to bed hungry.
    • 53 % suffer from chronic malnutrition.
    • 125 million estimated children employed/engaged as labour
    • 147 million children live in kuchcha houses,
    • 77 million do not use drinking water from a tap,
    • 85 million have not been immunised.
    • 27 million are severely underweight
    • 33 million have never been to school.
    • 72 million children between five and 14 years do not have access to basic education.
    • 6.6 million children having a damaged brain from iodine deficiency.
    • 1.5 million children suffer from Vitamin A deficiency
    • An estimated 6,00,000 to 7,00,000 children are sexually abused every year
  • State of Children in India-2
    • highest rate of neo-natal deaths (around 35%) in the world
    • 50% of the child mortality
    • 46% children from ST and 38% SC out of school
    • High school dropout specially among girls
    • High rate of child marriage:
    • -37% of literate & 51% of illiterate girls are married below 18
    • -10% of literate & 15% of illiterate boys are married below 18
  • [email_address] Sex Ratio Of The Child Population in 0-6 Age Group STATE 1991 2001 PUNJAB 875 793 HARYANA 879 820 CHANDIGARH (U.T.) 899 845 DELHI 915 865 HIMACHAL PRADESH 951 897 GUJARAT 928 878 ASSAM 964 910
  • Share of Child budget in Union budget
  • Child Budgets in 08-09
  • India
    • Federal Structure, with adult franchise for 18+, 618 districts across 28 states & 7 Union territories, 1.1 billion pop.
    • President: Head of Republic
    • Union Government controlled by elected Parliament, headed by Prime Minister
    • Elected State governments-State Legislative Assembly; also represented on one of the houses of Parliament
    • Bifurcation of subjects into Union and State subjects
  • Governance and planning
    • Children’s issues covered by several ministries at Union and State level:
    • - Woman and Child development
    • - Social Justice and Empowerment
    • - Labour
    • - Health and Family welfare
    • - Home ministry
    • - Education
    • 5-year plans developed by an independent Planning Commission projects direction and quantum of GOI spending on development activities. Reflected in Union Annual budgets as ‘Plan Expenditure’.
  • India Telecom (as on July 2009) PCOs: 2 million   Nos. million fixed line 37.41 mobile 441.65 Total 479.06   Nos million Teledensity (%) Urban 337.9 97.34% Rural 141.16 17.21% India 479.06 41.04%
  • Overview of CHILDLINE India Model and Program structure
  • CHILDLINE 10- 9- 8 CHILDLINE is India’s first 24 hours, free, emergency phone outreach service for children in need of care & protection. Supported by Ministry for Women and Child Development.
  • 11/3/2009Nov 2009 CHILDLINE India Foundation [email_address]
  • CHILDLINE model Open House
  • CHILDLINE Partnerships
  • Current: 83cities. 25 states. 15 million calls to date. 2.30 million calls/yr 20% of World’s Child helpline calls
  • CHILDLINE 1098 Children
    • Street children
    • Child addicts
    • Children needing Medical help
    • Missing children
    • Abused children
    • Mentally ill children
    • Child laborers
    • HIV/AIDS infected children
    • Differently-abled children
  • CHILDLINE Coverage Coverage 2009-10 2010-11 2011-12 2012-13 Number of Districts 5 11 27 46 Number of Mega Metros 4 4 6 6 Number of other cities 89 143 183 247 Number of Mini metros 4 4 6 8 Total 102 162 222 307
  • Projected break-up of CHILDLINE calls 2012-2013   Intervention numbers % Medical Assistance 184395 2.2 Shelter 139972 1.67 Repatriation 112313 1.34 Missing Children 212892 2.54 Rescue from abuse 57833 0.69 Death Related 3353 0.04 Sponsorship 110637 1.32 Emotional Support and Guidance 409021 4.88 Other child related issues 27659 0.33 Total Intervention 1257235 15 Information and ref. services 244742 2.92 Information about Childline 2269729 27.08 Total Information 2514471 30 Other Calls 4609863 55 TOTAL 8381569 100
  • The Child Protection(CP) mandate
    • Respond to CP emergencies.
    • Setup and manage a telecom based response mechanism
    • Link with CP service providers.
    • Rescue and facilitate rehab
    • Sensitise Allied systems to CP
    • Create awareness about CP
    • Advocate with GOI for CP legislation, budgetary support, infrastructure, processes and protocols
  • CHILDLINE Domains Voice Calls to 1098 Intervention Advocacy
  • 1098
    • 1098 is toll-free from all BSNL/MTNL lines.
    • Unmetered: 1098 calls are not charged to either the caller or to the CHILDLINE centre.
    • It is different from a 1800 number which is free to the caller but charged to the called party.
    • Currently CHILDINE 1098 is also connected from Tata Telecom, Vodafone, Airtell, AIRCEL- All toll free.
  • Information Calls Intervention Calls Documentation 3 party conference All intervention calls and 20% of other calls are recorded Resource Organization Local Intervention Unit CHILDLINE Contact Centre: Operational model ChildNet CCC
  • Calls to CHILDLINE 2008-09: 2.32 million Direct Intervention Calls Medical Help 22% Shelter 16% Restoration 20% Protection from abuse 10% Missing 20% Sponsorship 12%
  • CHILDLINE India Outreach: Strategies, programs, implementation, indicators, tools
  • Share of intervention cases from Outreach Upto 10% of our cases, annually, are received due to Outreach activity
  • Cases from Outreach Cases Received During Outreach Death 0.20% Rescue 3% Repatriation 8% Sponsorship 16% Shelter 4% Medical 46% Emotional Support and Guidance 23%
  • Calls for Medical help Medical : Sub Problem 45 2 24 432 150 11 805 10 119 9 31 1,297 283 23 20 1,732 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 Accident Addiction Casualty First Aid Hospitalisation Mental Illness OPD Not Documented Data Source : ChildNET Numbers Of Cases Female Male
  • CHILDLINE Outreach Target Audience
    • Children
    • Concerned Adults
    • Allied Systems
    • NGOs
    • General Public
    • PCO Booth Owners
  • Outreach Programs Tgt. Audience Programme/s Children CHILDLINE Song, Puppet shows, Street Plays, Open House sessions, Children’s events/happenings, Children’s groups, presentations Adults and general public IEC material presentation and distribution at Kiosks, street plays. Public Call Offices (phone booths) PCO Mapping Allied Systems organisations, NGOs City/District Mapping, CHILDLINE Advisory Board meets ( CAB), Sensitisation programs under National Initiative for Child Protection (NICP) Media audience Tie up with Channels for editorial programs
  • Outreach programs aimed at Children
    • Meeting children at:
    • - Schools
    • - Slums
    • - Hi children’s traffic locations (Railway
    • stations, bus stops, bazaars,
    • beaches, street corners, fairs, etc)
    • Children’s meets: regular Open House sessions and once a year Children’s event.
  • One on One meets with children
    • Day Outreach:
      • Tapping areas where children are found
      • Talk to them
      • Show how to dial phones
      • Conduct mock calls
      • Help children memorize the number through slogans, songs, plays, games etc.
      • Children given posters, stickers
    • Night Outreach:
      • Children usually relax and comfortable talking
      • Ideal time is between 9 p.m. to 12 p.m.
      • Team needs to carry first aid kits
  • Critical Tools CHILDLINE Song Puppets with a kit and script
  • Outreach programs
  • Types of outreach to children
  • Awareness thru celebrity participation in Mumbai Marathon
  • Corporate sector teams in Mumbai Marathon
  • CHILDLINE India Foundation [email_address] 11/3/2009Nov 2009
  • Outreach activity using IEC material at police stations, Juvenile Justice Boards, Child Welfare Committees
  • Outreach during Bihar floods
  • School Outreach
    • Tie up with schools.
    • Presentation to school children in each class
    • Distribution of leaflets and school children enrolment as awareness volunteers for household awareness program- also makes households stake holders by raising donations from them.
  • Listening to Children
    • Open House – An open forum for children
      • To voice their issues and problems
      • To evaluate the service
      • To Involve Allied systems in CHILDLINE
      • Once every quarter in each CHILDLINE city
  • City/district mapping
    • Resource directory
    • Plotting of all important points- hospitals, schools, police stations, bus stops, railway stations, markets, Shelters, NGOs offering services.
    • PCO mapping
  • Outreach for Allied system organisations
    • Sensitisation workshops under NICP
    • Half day workshops.
    • Includes external resource persons
    • 400 workshops /yr
  • Media as an ally
    • Media relationship building- invites to events, providing researched info/background material.
    • Case reporting- media interest is high.
    • Media as an advocacy facilitator- articles, interviews
    • Communication about White Papers/Position Papers.
    • Tie up with Media for Editorial activity: Media based outreach into community
  • Media based Outreach
  • Outreach Planning
    • Activity definition
    • Methodology
    • Materials
    • Time Frame
    • What you need to do to organize (Input Indicators)
    • What will happen at the event (Performance indicators)
    • What is expected to happen as a result of the performance? (Output Indicators)
    • Impact of the program on overall goals
  • Outreach plan for Ganesh Festival Mumbai
    • Activity :
      • To conduct awareness about 1098 during the Ganesh Festival
    • Methodology :
      • Setting up of Kiosks
      • Puppet shows
    • Materials :
      • Puppet kits, Kiosks, Pamphlets
    • Time Frame :
      • 3rd Sept to 14 Sept, 2008
    • What you need to do to organize (Input Indicators) :
      • Approach atleast 6 mandals
      • Permission letters procured from atleast 3 mandals
      • Obtaining kit for kiosk, puppet show from CIF
  • Outreach program indicators
    • What will happen at the event (Performance indicators):
      • Performing Puppet show in front of 50 children atleast 3 times a day in 2 locations.
    • What is expected to happen as a result of the performance? (Output Indicators) :
      • Atleast 3 case reports for every 50 children who watch the show.
      • Invitation from 1 mandal for next years show
      • Enquiries from atleast 5 adults at the CCC within 48 hours of the perform
    • Outcome :
      • Atleast 500 people are aware of the CHILDLINE 1098 number
  • Thank -you