The first McDonald's restaurant was opened in 1954.
It was operated by two brothers Dick and Mac
High quality food,
Advanced operational systems and
Unique global infrastructure
Human Resource Management July-12-2005 Chak De INDIA
Vision “ The world’s best quick service restaurant experience.” World Wide Strategies
Be the best employer for people in each community around the world.
Deliver optional excellence to customers in each restaurant.
Achieve enduring profitable growth by expanding the brand and leveraging the strengths of McDonald’s system through innovation and technology.
To achieve their vision they are focused on three world wide strategies:
- Distribution through Franchisees
- Local Sourcing, Cold Chain, Suppliers
Market penetration & Development
New Product Development
-Aloo Tikki , Salad
McDonald’s SWOT Analysis
Only 15% of the total number of restaurants are owned by the Company.
The company follows a comprehensive framework of training and monitoring of its franchises to ensure that they adhere to the Quality, Service, Cleanliness and Value propositions offered by the company to its customers. and quality across geographies.
Successes : Fries, Happy Meal, Big Mac, Egg McMuffin, Promotions
Failures: McPizza, Fajita, Carrot Sticks, McLean, and the Arch Deluxe
I Love Children I Have Gifts For them, They Can play Games also
I Love Children- Happy Meal
McDonald's India has already contributed directly & indirectly Rs. 105 crore (approx. 40 per cent of total turnover) as revenue to the Center and the State towards Sales Tax, House tax and Income Tax in the last seven years. By 2020 this amount shall see an increase of more than 50 per cent per annum.
Contribution to Economic Growth
McDonald's People Promise Mission Statement: “ We value you, your growth and your contributions.”