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Twitter 101

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This are the presentation Slides from my Twitter 101 webinar.

This are the presentation Slides from my Twitter 101 webinar.

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  • Messaging service that shares a lot of characteristics with email, IM, texting, blogging, RSS, social networks. Unique:Limited to 140 CHARACTERS – news headline, or truly sound biteMost accounts, and thus tweets, are public so you don’t have to give people permission to view them. Makes it easy to meet new people on twitter. All messages are opt-in, people choose to get a stream of others’ messages. (Following) Send & receive messages through various platforms (mobile phones, PCs, websites, desktop programs), in real time, so can fit into your day once or throughout. Dose of general friendliness – can meet various personal and professional needs.Twitter Book, by Tim O’Reilly & Sarah Milstein
  • Messaging service that shares a lot of characteristics with email, IM, texting, blogging, RSS, social networks. Unique:Limited to 140 CHARACTERS – news headline, or truly sound biteMost accounts, and thus tweets, are public so you don’t have to give people permission to view them. Makes it easy to meet new people on twitter. All messages are opt-in, people choose to get a stream of others’ messages. (Following) Send & receive messages through various platforms (mobile phones, PCs, websites, desktop programs), in real time, so can fit into your day once or throughout. Dose of general friendliness – can meet various personal and professional needs.Twitter Book, by Tim O’Reilly & Sarah Milstein
  • It is good for creating instant ambient intimacy.Personal story (Tim): connect with his brother, see what other people value. (Sarah): DDOJ (Daily Doses of Jack) – connection across miles. Sharing news and commentary, especially breaking news and shared experiences. Michael Jackson’s death Writers & readers Professional interests Shallowness – says things you can’t. Mind-reading: what are groups focusing on? Business Conversations & Missed Meetings Proving personal/professional expertise
  • It is good for creating instant ambient intimacy.Personal story (Tim): connect with his brother, see what other people value. (Sarah): DDOJ (Daily Doses of Jack) – connection across miles. Sharing news and commentary, especially breaking news and shared experiences. Michael Jackson’s death Writers & readers Professional interests Shallowness – says things you can’t. Mind-reading: what are groups focusing on? Business Conversations & Missed Meetings Proving personal/professional expertise
  • Perception: Celebrities (or rather their publicists) use this the most oftenReality: During the business day, more than 50% of tweets internationally are news or professional updates (no, I can’t remember where I read that study)
  • Perception: Celebrities (or rather their publicists) use this the most oftenReality: During the business day, more than 50% of tweets internationally are news or professional updates (no, I can’t remember where I read that study)Students have different learning curves
  • Seesmic: desktop & a great web-based application, enables you to use more than one account, can quote and RT, has several supported smart phone apps, conversations easily, keep searches saved, English spellcheckTweetDeck: Very popular with Mac users as has iPhone & iPad apps; desktop application across multiple browsers; Update LinkedIn, Facebook, & MySpace; RT directly or long-hand; manage conversations with @replies and DMs; record, share, and watch YouTube videos; multiple twitter accounts; create twitter listsHootSuite: enables you to schedule tweets, track statistics, customize your layout, assist with brand monitoring, iPhone compatible, multiple users over multiple accounts and types, RSS feeds, rate up or down, currently free, works well in the browser but also can function through Google Chrome or Mozilla Prism for desktop, no desktop clientCotweet: similar to HootSuite, can share duties and even send notifications about who is “on duty”, used by Idealist, McDonalds, Microsoft Windows, and even Twitter themselves!Twitterfeed – appends information to the front and back of feeds, pulls feeds automaticallyTwaitter – enables you to postdate tweetsOpenbeak – the formertwitterberry, used by Blackberry users so they don’t have to use SMS to update twitterStumbleUpon: enables you to post to twitter, Facebook, other sites, offer ratingsTweetGrid (http://tweetgrid.com/) – create Search Dashboards of up to 9 topics, no twitter account necessaryTwhirl: works with Adobe Air as a desktop client; can link multiple Seesmic video, twitter, FriendFeed accounts; can cross-post to LinkedIn, MySpace, Facebook, and ping.FM; post images via yFrog; search tweets and create saved searches; English spellcheck
  • Caveat: All about training them to make this a habit. This is a habit that you MUST emulate.

Transcript

  • 1. Twitter 101What you need to knowWhat your students need to knowDeciding whether to “go there”Tools & Tips
    Alisa M Rosales
    Associate Director, Law Career Services & Public Service Law
    DePaul University College of Law
    May 2010
  • 2. What you need to know
    Twitterary
    Expectations & Culture
    Twitter 101: Outline
  • 3. What you need to know
    Twitterary
    Expectations & Culture
    What your students need to know
    Demystifying
    Integration into current uses
    Prioritizing
    Twitter 101: Outline
  • 4. What you need to know
    Twitterary
    Expectations & Culture
    What your students need to know
    Demystifying
    Integration into current uses
    Prioritizing
    Deciding whether to “go there”
    User tips
    Time commitment
    Twitter 101: Outline
  • 5. What you need to know
    Twitterary
    Expectations & Culture
    What your students need to know
    Demystifying
    Integration into current uses
    Prioritizing
    Deciding whether to “go there”
    User tips
    Time commitment
    Tools & Tips
    Apps
    Evolution of use
    Twitter 101: Outline
  • 6. Twitter
    Twitter 101: Twitterary
  • 7. Twitter
    Tweet Defined
    140 characters
    Public
    Opt-in/Following
    Various platforms
    Twitter 101: Twitterary
  • 8. Twitter
    Tweet Defined
    140 characters
    Public
    Opt-in/Following
    Various platforms
    @messages & DM
    Twitter 101: Twitterary
  • 9. Twitter
    Tweet Defined
    140 characters
    Public
    Opt-in/Following
    Various platforms
    @messages & DM
    Tweetup
    Twitter 101: Twitterary
  • 10. Twitter
    Tweet Defined
    140 characters
    Public
    Opt-in/Following
    Various platforms
    @messages & DM
    Tweetup
    Fail Whale
    Twitter 101: Twitterary
  • 11. Twitter
    Tweet Defined
    140 characters
    Public
    Opt-in/Following
    Various platforms
    @messages & DM
    Tweetup
    Fail Whale
    #: hashtags
    Twitter 101: Twitterary
  • 12. What is it good for?
    Twitter 101: Expectations & Culture
  • 13. What is it good for?
    WARNING: 3 Weeks Minimum
    Twitter 101: Expectations & Culture
  • 14. What is it good for?
    WARNING: 3 Weeks Minimum
    Ongoing education
    Twitter 101: Expectations & Culture
  • 15. What is it good for?
    WARNING: 3 Weeks Minimum
    Ongoing education
    Ongoing engagement
    Twitter 101: Expectations & Culture
  • 16. What is it good for?
    WARNING: 3 Weeks Minimum
    Ongoing education
    Ongoing engagement
    Multiple accounts
    Twitter 101: Expectations & Culture
  • 17. What is it good for?
    WARNING: 3 Weeks Minimum
    Ongoing education
    Ongoing engagement
    Multiple accounts
    Advice: Personal & Professional Accounts
    Twitter 101: Expectations & Culture
  • 18. What is it good for?
    3 Weeks Minimum
    Ongoing education
    Ongoing engagement
    Multiple accounts
    Advice: Personal & Professional Accounts
    Moving target & comparison to LinkedIn groups
    Twitter 101: Expectations & Culture
  • 19. What is it good for?
    WARNING: 3 Weeks Minimum
    Ongoing education
    Ongoing engagement
    Multiple accounts
    Advice: Personal & Professional Accounts
    Moving target & comparison to LinkedIn groups
    Flexibility comparison to blogs
    Twitter 101: Expectations & Culture
  • 20. Perception: Ashton Kutcher’s Lunch
    Twitter 101: Student Knowledge
  • 21. Perception: Ashton Kutcher’s Lunch
    Reality: News, Updates & Commentary
    Twitter 101: Student Knowledge
  • 22. Perception: Ashton Kutcher’s Lunch
    Reality: News, Updates & Commentary
    Learning Curve:
    All: Twitter, LinkedIn, Facebook
    Social: Facebook
    Email based
    Nada
    Twitter 101: Student Knowledge
  • 23. Advice: LinkedIn before Twitter
    Twitter 101: Decisions
  • 24. Advice: Twitter before Facebook
    Advice: LinkedIn before Twitter
    Blogging with Twitter
    Twitter 101: Decisions
  • 25. Advice: Twitter before Facebook
    Advice: LinkedIn before Twitter
    Advice: Blogging with Twitter
    Advice: Does a newsletter fit?
    Twitter 101: Decisions
  • 26. Apps
    Seesmic (http://seesmic.com/)
    TweetDeck (http://www.tweetdeck.com/)
    HootSuite (http://hootsuite.com/)
    Twitterfeed (http://twitterfeed.com/)
    Twaitter (http://www.twaitter.com/)
    Openbeak (http://www.orangatame.com/products/openbeak/)
    StumbleUpon (http://www.stumbleupon.com/)
    TweetGrid (http://tweetgrid.com/)
    Twhirl (http://www.twhirl.org/)
    Twitter 101: Tools & Tips
  • 27. Apps
    Various mobile apps
    NOTE: iPhone v. iPad
    Palm Web OS
    Android
    Blackberry
    Twitter 101: Tools & Tips
  • 28. Integration: Training & Habits
    Twitter 101: Tools & Tips
  • 29. Integration: Training & Habits
    LinkedIn
    Facebook
    Mobile via SMS
    Online Presence
    Twitter 101: Tools & Tips
  • 30. Integration: Training & Habits
    LinkedIn
    Facebook
    Mobile via SMS
    Online Presence
    Privacy: RSS Feeds
    Twitter 101: Tools & Tips
  • 31. Integration: Training & Habits
    LinkedIn
    Facebook
    Mobile via SMS
    Online Presence
    Privacy: RSS Feeds
    SM Dangers
    Twitter 101: Tools & Tips
  • 32. Twitter Book by Tim O’Reilly & Sarah Milstein
    Twitter Blog: http://blog.twitter.com/
    App Blogs, Forums, & FAQs
    Twitter users themselves
    Twitter 101: Resources