Your SlideShare is downloading. ×
Twitter 101
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Twitter 101

285
views

Published on

This are the presentation Slides from my Twitter 101 webinar.

This are the presentation Slides from my Twitter 101 webinar.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
285
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Messaging service that shares a lot of characteristics with email, IM, texting, blogging, RSS, social networks. Unique:Limited to 140 CHARACTERS – news headline, or truly sound biteMost accounts, and thus tweets, are public so you don’t have to give people permission to view them. Makes it easy to meet new people on twitter. All messages are opt-in, people choose to get a stream of others’ messages. (Following) Send & receive messages through various platforms (mobile phones, PCs, websites, desktop programs), in real time, so can fit into your day once or throughout. Dose of general friendliness – can meet various personal and professional needs.Twitter Book, by Tim O’Reilly & Sarah Milstein
  • Messaging service that shares a lot of characteristics with email, IM, texting, blogging, RSS, social networks. Unique:Limited to 140 CHARACTERS – news headline, or truly sound biteMost accounts, and thus tweets, are public so you don’t have to give people permission to view them. Makes it easy to meet new people on twitter. All messages are opt-in, people choose to get a stream of others’ messages. (Following) Send & receive messages through various platforms (mobile phones, PCs, websites, desktop programs), in real time, so can fit into your day once or throughout. Dose of general friendliness – can meet various personal and professional needs.Twitter Book, by Tim O’Reilly & Sarah Milstein
  • It is good for creating instant ambient intimacy.Personal story (Tim): connect with his brother, see what other people value. (Sarah): DDOJ (Daily Doses of Jack) – connection across miles. Sharing news and commentary, especially breaking news and shared experiences. Michael Jackson’s death Writers & readers Professional interests Shallowness – says things you can’t. Mind-reading: what are groups focusing on? Business Conversations & Missed Meetings Proving personal/professional expertise
  • It is good for creating instant ambient intimacy.Personal story (Tim): connect with his brother, see what other people value. (Sarah): DDOJ (Daily Doses of Jack) – connection across miles. Sharing news and commentary, especially breaking news and shared experiences. Michael Jackson’s death Writers & readers Professional interests Shallowness – says things you can’t. Mind-reading: what are groups focusing on? Business Conversations & Missed Meetings Proving personal/professional expertise
  • Perception: Celebrities (or rather their publicists) use this the most oftenReality: During the business day, more than 50% of tweets internationally are news or professional updates (no, I can’t remember where I read that study)
  • Perception: Celebrities (or rather their publicists) use this the most oftenReality: During the business day, more than 50% of tweets internationally are news or professional updates (no, I can’t remember where I read that study)Students have different learning curves
  • Seesmic: desktop & a great web-based application, enables you to use more than one account, can quote and RT, has several supported smart phone apps, conversations easily, keep searches saved, English spellcheckTweetDeck: Very popular with Mac users as has iPhone & iPad apps; desktop application across multiple browsers; Update LinkedIn, Facebook, & MySpace; RT directly or long-hand; manage conversations with @replies and DMs; record, share, and watch YouTube videos; multiple twitter accounts; create twitter listsHootSuite: enables you to schedule tweets, track statistics, customize your layout, assist with brand monitoring, iPhone compatible, multiple users over multiple accounts and types, RSS feeds, rate up or down, currently free, works well in the browser but also can function through Google Chrome or Mozilla Prism for desktop, no desktop clientCotweet: similar to HootSuite, can share duties and even send notifications about who is “on duty”, used by Idealist, McDonalds, Microsoft Windows, and even Twitter themselves!Twitterfeed – appends information to the front and back of feeds, pulls feeds automaticallyTwaitter – enables you to postdate tweetsOpenbeak – the formertwitterberry, used by Blackberry users so they don’t have to use SMS to update twitterStumbleUpon: enables you to post to twitter, Facebook, other sites, offer ratingsTweetGrid (http://tweetgrid.com/) – create Search Dashboards of up to 9 topics, no twitter account necessaryTwhirl: works with Adobe Air as a desktop client; can link multiple Seesmic video, twitter, FriendFeed accounts; can cross-post to LinkedIn, MySpace, Facebook, and ping.FM; post images via yFrog; search tweets and create saved searches; English spellcheck
  • Caveat: All about training them to make this a habit. This is a habit that you MUST emulate.
  • Transcript

    • 1. Twitter 101What you need to knowWhat your students need to knowDeciding whether to “go there”Tools & Tips
      Alisa M Rosales
      Associate Director, Law Career Services & Public Service Law
      DePaul University College of Law
      May 2010
    • 2. What you need to know
      Twitterary
      Expectations & Culture
      Twitter 101: Outline
    • 3. What you need to know
      Twitterary
      Expectations & Culture
      What your students need to know
      Demystifying
      Integration into current uses
      Prioritizing
      Twitter 101: Outline
    • 4. What you need to know
      Twitterary
      Expectations & Culture
      What your students need to know
      Demystifying
      Integration into current uses
      Prioritizing
      Deciding whether to “go there”
      User tips
      Time commitment
      Twitter 101: Outline
    • 5. What you need to know
      Twitterary
      Expectations & Culture
      What your students need to know
      Demystifying
      Integration into current uses
      Prioritizing
      Deciding whether to “go there”
      User tips
      Time commitment
      Tools & Tips
      Apps
      Evolution of use
      Twitter 101: Outline
    • 6. Twitter
      Twitter 101: Twitterary
    • 7. Twitter
      Tweet Defined
      140 characters
      Public
      Opt-in/Following
      Various platforms
      Twitter 101: Twitterary
    • 8. Twitter
      Tweet Defined
      140 characters
      Public
      Opt-in/Following
      Various platforms
      @messages & DM
      Twitter 101: Twitterary
    • 9. Twitter
      Tweet Defined
      140 characters
      Public
      Opt-in/Following
      Various platforms
      @messages & DM
      Tweetup
      Twitter 101: Twitterary
    • 10. Twitter
      Tweet Defined
      140 characters
      Public
      Opt-in/Following
      Various platforms
      @messages & DM
      Tweetup
      Fail Whale
      Twitter 101: Twitterary
    • 11. Twitter
      Tweet Defined
      140 characters
      Public
      Opt-in/Following
      Various platforms
      @messages & DM
      Tweetup
      Fail Whale
      #: hashtags
      Twitter 101: Twitterary
    • 12. What is it good for?
      Twitter 101: Expectations & Culture
    • 13. What is it good for?
      WARNING: 3 Weeks Minimum
      Twitter 101: Expectations & Culture
    • 14. What is it good for?
      WARNING: 3 Weeks Minimum
      Ongoing education
      Twitter 101: Expectations & Culture
    • 15. What is it good for?
      WARNING: 3 Weeks Minimum
      Ongoing education
      Ongoing engagement
      Twitter 101: Expectations & Culture
    • 16. What is it good for?
      WARNING: 3 Weeks Minimum
      Ongoing education
      Ongoing engagement
      Multiple accounts
      Twitter 101: Expectations & Culture
    • 17. What is it good for?
      WARNING: 3 Weeks Minimum
      Ongoing education
      Ongoing engagement
      Multiple accounts
      Advice: Personal & Professional Accounts
      Twitter 101: Expectations & Culture
    • 18. What is it good for?
      3 Weeks Minimum
      Ongoing education
      Ongoing engagement
      Multiple accounts
      Advice: Personal & Professional Accounts
      Moving target & comparison to LinkedIn groups
      Twitter 101: Expectations & Culture
    • 19. What is it good for?
      WARNING: 3 Weeks Minimum
      Ongoing education
      Ongoing engagement
      Multiple accounts
      Advice: Personal & Professional Accounts
      Moving target & comparison to LinkedIn groups
      Flexibility comparison to blogs
      Twitter 101: Expectations & Culture
    • 20. Perception: Ashton Kutcher’s Lunch
      Twitter 101: Student Knowledge
    • 21. Perception: Ashton Kutcher’s Lunch
      Reality: News, Updates & Commentary
      Twitter 101: Student Knowledge
    • 22. Perception: Ashton Kutcher’s Lunch
      Reality: News, Updates & Commentary
      Learning Curve:
      All: Twitter, LinkedIn, Facebook
      Social: Facebook
      Email based
      Nada
      Twitter 101: Student Knowledge
    • 23. Advice: LinkedIn before Twitter
      Twitter 101: Decisions
    • 24. Advice: Twitter before Facebook
      Advice: LinkedIn before Twitter
      Blogging with Twitter
      Twitter 101: Decisions
    • 25. Advice: Twitter before Facebook
      Advice: LinkedIn before Twitter
      Advice: Blogging with Twitter
      Advice: Does a newsletter fit?
      Twitter 101: Decisions
    • 26. Apps
      Seesmic (http://seesmic.com/)
      TweetDeck (http://www.tweetdeck.com/)
      HootSuite (http://hootsuite.com/)
      Twitterfeed (http://twitterfeed.com/)
      Twaitter (http://www.twaitter.com/)
      Openbeak (http://www.orangatame.com/products/openbeak/)
      StumbleUpon (http://www.stumbleupon.com/)
      TweetGrid (http://tweetgrid.com/)
      Twhirl (http://www.twhirl.org/)
      Twitter 101: Tools & Tips
    • 27. Apps
      Various mobile apps
      NOTE: iPhone v. iPad
      Palm Web OS
      Android
      Blackberry
      Twitter 101: Tools & Tips
    • 28. Integration: Training & Habits
      Twitter 101: Tools & Tips
    • 29. Integration: Training & Habits
      LinkedIn
      Facebook
      Mobile via SMS
      Online Presence
      Twitter 101: Tools & Tips
    • 30. Integration: Training & Habits
      LinkedIn
      Facebook
      Mobile via SMS
      Online Presence
      Privacy: RSS Feeds
      Twitter 101: Tools & Tips
    • 31. Integration: Training & Habits
      LinkedIn
      Facebook
      Mobile via SMS
      Online Presence
      Privacy: RSS Feeds
      SM Dangers
      Twitter 101: Tools & Tips
    • 32. Twitter Book by Tim O’Reilly & Sarah Milstein
      Twitter Blog: http://blog.twitter.com/
      App Blogs, Forums, & FAQs
      Twitter users themselves
      Twitter 101: Resources