Information Wants To Be Free And Thats Why

Uploaded on


  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Information Wants to be Free and That’s Why it’s So Expensive!
  • 2. Introduction to AIIM
    For over 60 years, AIIM has been the leading non-profit organization focused on helping users to understand the challenges associated with managing documents, content, records, and business processes. AIIM was founded in 1943 as the National Microfilm Association and later became the Association for Information and Image Management. AIIM is also known as the enterprise content management (ECM) association.
    Today, AIIM is international in scope, independent, and implementation-focused. As the industry's intermediary, AIIM represents the entire industry - including users, suppliers, and the channel.
    As a neutral and unbiased source of information, AIIM serves the needs of its members and the industry through the following activities.
  • 3. Benefits of AIIM
    Market Information
    Infonomics Magazine
    User Guides
    AIIM Wednesday Webinars
    Focus On..
    Professional Development
    Certificate Training Programs (ECM, ERM, BPM, IOA/Search, Enterprise 2.0, & EMM
    AIIM Essentials Course
    AIIM Expo & Conference
    ECM Solution Seminars
    Peer Networking
    Local Chapters & Communities
    Industry Advocacy
    Market Intelligence
    AIIM Standards
    Trade Membership
  • 4. What is ECM?
    Enterprise Content Management (ECM) is the strategies, methods and tools used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM tools and strategies allow the management of an organization's unstructured information, wherever that information exists.
  • 5. ECM Sub-Categories
    Web Content Management (WCM or WCMS_
    Information Management (IM)
    Email Management
    Information Access (IOA)
    Enterprise 2.0 (E2.0)
    Electronic Records Management (ERM)
    Document Management (DM or DMS)
    Enterprise Search
    Microsoft Office SharePoint Server 2007
    Web 2.0
  • 6. Gartner’s Definition of ECM
    Content management is a critical technology that helps organizations manage important documents and other unstructured information, such as photographs, XML components, video clips, podcasts and e-mail messages. Content management vendors address a range of user needs and offer a range of functionality, with some focusing on process-centric applications and others on basic content services (BCS). Enterprise content management (ECM) represents a vision and a framework for implementing a broad range of content management technologies and for extracting higher value from disparate content formats throughout an enterprise. Business planners and IT architects must understand the changing market dynamics and vendor landscape for ECM. ECM vendors must offer a wide range of capabilities that interoperate, but which may also be sold and used as separate products if needed.
  • 7. Gartner’s Magic Quadrant
    This Magic Quadrant represents a snapshot of the ECM market at a particular point in time. Gartner advises readers not to compare the placement of vendors from last year to this year. The market is changing, and the criteria for selecting and ranking vendors continue to evolve. Our assessments take into account the vendors' current product offerings and overall strategies, as well as their future initiatives and product road maps. We also factor in how well vendors are driving market changes or at least adapting to changingmarket requirements.
  • 8. ECM Business Drivers
    Compliance & information retention
    User empowerment & governance
    Policy administration
    Continuity & consistency
    Automated business process
  • 9. ECM Strategic Partner Considerations
    ECM is increasingly becoming part of IT infrastructure.
    Compliance and information retention are getting higher profiles at CxO-level.
    Web 2.0 and mobile technologies, driven by user expectations, are influencing richer user interfaces and capabilities to empower business users.
    Integration and federation of content repositories will be critical in future.
    Application specificity — some vendors provide BCS, while others will have to focus on horizontal solutions and content-enabled vertical applications (CEVAs) in order to grow by delivering domain expertise.
    Alternative delivery models, such as software as a service (SaaS) and open source, are gaining increased interest.
  • 10. AIIM Market IQ 2009
    Cost saving has taken a clear lead over compliance as the main business driver
    Email is still out of control, with 55% of organizations having little or no confidence that important emails are recorded, complete and retrievable.
    Management of content types like SMS/text messages, blogs and wikis are largely off the corporate radar in 75% of organizations and their lack of inclusion in the corporate archive is a major risk.
    • Microsoft SharePoint has captured the ECM market’s attention. Many organizations around the world are reportedly using it for one or more ECM-related projects.
    • 11. A new AIIM survey among 400+ IT decision makers and influencers found that 89% of respondents think effective management of electronic information is “very important” or “important” to the long-term success of their organizations. The respondents claimed a surprising confidence in their information management systems with 63% indicating they were “very confident” or “quote confident” that they could prove their electronic information is “accurate, accessible, and trustworthy.” Only 9% of those surveyed expressed a lack of confidence in their information management systems.