Angela MacAusland     September 2012 www.linkedin.com/in/angelamacausland
Getting StartedWhats it all about?            ContactsFacts & figures                 GroupsWhy use LinkedIn?              ...
www.linkedin.com/in/angelamacauslandProfessionalOrganiserFSB MemberSocial mediaobsessiveJoined LinkedIn1 July 2008        ...
My Background www.linkedin.com/in/angelamacausland
What’s it all about?     www.linkedin.com/in/angelamacausland
What is LinkedIn?A social (professional) networking siteA way to connect with people in businessA platform to help you kee...
But also..A way to promote your identity onlineA great way to maintain your online imageA way to re-connect with old conta...
Main BenefitsAn excellent networkingplatformA huge database ofpotential customersNumerous opportunitiesfor marketingIts fre...
The ‘Saturday night in the    The ‘professional networking  pub’ of social media           event’ of social media         ...
Facts & Figures  www.linkedin.com/in/angelamacausland
LinkedIn - Thenwww.linkedin.com2002 Reid Hoffman started it in his living roomOfficially launched on May 5, 2003Had 4,500 m...
“In	  its	  embryonic	  form	  the	  first	  adopters	  were	       invariably	  tech	  minded	  professionals	  -­‐	  so9w...
LinkedIn - Now www.linkedin.com/in/angelamacausland
LinkedIn Facts www.linkedin.com/in/angelamacausland
LinkedIn Facts www.linkedin.com/in/angelamacausland
LinkedIn Facts www.linkedin.com/in/angelamacausland
Why?www.linkedin.com/in/angelamacausland
www.linkedin.com/in/angelamacausland
“What everyone’s dealing with is not B2B or B2C,                 it’s B2I, or business to individual.Increasingly that’s h...
How?www.linkedin.com/in/angelamacausland
Create an Account   www.linkedin.com/in/angelamacausland
Account TypeBasic account great to get you startedYou do not need to upgrade to premium account 	             www.linkedin...
Classic LinkedIn Mistakes Upgrading to a premiumaccount and not using the        features     www.linkedin.com/in/angelama...
Your Profilewww.linkedin.com/in/angelamacausland
Public Profilewww.linkedin.com/in/angelamacausland
Home Pagewww.linkedin.com/in/angelamacausland
Your StatusMost LinkedIn members - active in the afternoonsMobile LinkedIn - used during the evenings           www.linked...
Your StatusLink to a recent blog itemShare company news / announcementsEvents coming up / organising or attendingAsk quest...
A word about TwitterTwitter and LinkedIn havefallen out of loveYou can now post LinkedInstatus updates to TwitterBut not t...
Classic LinkedIn MistakesNot updating your status       regularly     www.linkedin.com/in/angelamacausland
Your Profile www.linkedin.com/in/angelamacausland
Top Priority                           Make sure its                           100% complete                           Lin...
To get 100%Current positionTwo previous positionsEducation historyProfile summaryPhotoSpecialities3 recommendations        ...
Your Photo          Make sure its a photo of you          Not a logo or product          Head and shoulders          Not w...
Professional Headline    www.linkedin.com/in/angelamacausland
Summary Statement                             Not too generic                             Target market                   ...
Personal URLPersonalise your URLhttp://linkedin.com/in/yournameHelps google and others find you more easilyIt also looks be...
Settingswww.linkedin.com/in/angelamacausland
Classic LinkedIn MistakesNot having a complete and   professional profile     www.linkedin.com/in/angelamacausland
Contactswww.linkedin.com/in/angelamacausland
Contacts/Connections    www.linkedin.com/in/angelamacausland
Add Connections  www.linkedin.com/in/angelamacausland
Advanced Search  www.linkedin.com/in/angelamacausland
Contacts - Top TipsAdd a personal message when inviting Not the LinkedIn default oneOnly link to people you know - not str...
Classic LinkedIn MistakesNot having the right people     in your network      www.linkedin.com/in/angelamacausland
www.linkedin.com/in/angelamacausland
Groupswww.linkedin.com/in/angelamacausland
Groups - Facts1.35 million groupsOwn 10 groupsBe a member of up to 50 groupsFind using search boxOr see what others are me...
Groups - Facts www.linkedin.com/in/angelamacausland
Groups - Joining                              FSB Bath                         http://goo.gl/yfQrB  www.linkedin.com/in/an...
Groups - Notifications Manage group notifications  Individual emails  Daily digest  Weekly  No email         www.linkedin.co...
Groups - Options  www.linkedin.com/in/angelamacausland
Groups - ManagingManaging Requests to join Submissions Discussions Group statistics        www.linkedin.com/in/angelamacau...
Groups - Sharing  www.linkedin.com/in/angelamacausland
Groups - EngagingGet Involved Post discussions Add news Requests for advice Engage in conversation Form new alliances     ...
Your Status / Posts   www.linkedin.com/in/angelamacausland
Classic LinkedIn Mistakes Joining too many groups,not managing notifications,    not getting involved     www.linkedin.com/...
www.linkedin.com/in/angelamacausland
Engaging with your    Contacts    www.linkedin.com/in/angelamacausland
Keeping in ContactContact people who have shown an interestin your profileSend / reply to a message / invitationEngage in a...
Profile Statswww.linkedin.com/in/angelamacausland
In BoxLinkedIn equivalent to EmailMessagesInvitationsNotifications         www.linkedin.com/in/angelamacausland
Send MessagesTo individual contactsTo groups of contacts  Select location  Specify industry50 at a timeUn-check ‘allow oth...
Receive Messages  www.linkedin.com/in/angelamacausland
Notificationswww.linkedin.com/in/angelamacausland
RecommedationsPerson / ServicesGive                               You’re aReceive                              StarRecipro...
Give a Recommendation     www.linkedin.com/in/angelamacausland
Receive - Person  www.linkedin.com/in/angelamacausland
Receive - Services   www.linkedin.com/in/angelamacausland
And there’s more   www.linkedin.com/in/angelamacausland
More to DiscoverHelp                          LinkedIn AnswersEvents                        ApplicationsLinkedIn Today    ...
Help!!www.linkedin.com/in/angelamacausland
Eventswww.linkedin.com/in/angelamacausland
Invite to an Event   www.linkedin.com/in/angelamacausland
LinkedIn Today www.linkedin.com/in/angelamacausland
Direct AdsFind the exact customers you are looking for Job title/function/industry/seniority/ageDrive new customers to you...
Jobswww.linkedin.com/in/angelamacausland
LinkedIn Answers  www.linkedin.com/in/angelamacausland
Applicationswww.linkedin.com/in/angelamacausland
Word Presswww.linkedin.com/in/angelamacausland
SlideSharewww.linkedin.com/in/angelamacausland
Contact Centre www.linkedin.com/in/angelamacausland
LinkedIn Mobile  www.linkedin.com/in/angelamacausland
And finally.....  www.linkedin.com/in/angelamacausland
What to do nextSign up for LinkedInCreate a professional profileJoin some groupsConnect to peopleGet involved in discussion...
Thank youwww.linkedin.com/in/angelamacausland
www.linkedin.com/in/angelamacausland
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Getting Started In Linked In

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How to get started using LinkedIn
Angela MacAusland

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Getting Started In Linked In

  1. 1. Angela MacAusland September 2012 www.linkedin.com/in/angelamacausland
  2. 2. Getting StartedWhats it all about? ContactsFacts & figures GroupsWhy use LinkedIn? EngagingHow to use it More to discoverYour profile And finally..... www.linkedin.com/in/angelamacausland
  3. 3. www.linkedin.com/in/angelamacauslandProfessionalOrganiserFSB MemberSocial mediaobsessiveJoined LinkedIn1 July 2008 www.linkedin.com/in/angelamacausland
  4. 4. My Background www.linkedin.com/in/angelamacausland
  5. 5. What’s it all about? www.linkedin.com/in/angelamacausland
  6. 6. What is LinkedIn?A social (professional) networking siteA way to connect with people in businessA platform to help you keep in touchAn exchange for knowledge and ideasA source for seeking job opportunities www.linkedin.com/in/angelamacausland
  7. 7. But also..A way to promote your identity onlineA great way to maintain your online imageA way to re-connect with old contacts aswell as make new onesAn excellent way to be found online -LinkedIn results usually appear first in searchengines when searching for people www.linkedin.com/in/angelamacausland
  8. 8. Main BenefitsAn excellent networkingplatformA huge database ofpotential customersNumerous opportunitiesfor marketingIts free, and easy to use www.linkedin.com/in/angelamacausland
  9. 9. The ‘Saturday night in the The ‘professional networking pub’ of social media event’ of social media www.linkedin.com/in/angelamacausland
  10. 10. Facts & Figures www.linkedin.com/in/angelamacausland
  11. 11. LinkedIn - Thenwww.linkedin.com2002 Reid Hoffman started it in his living roomOfficially launched on May 5, 2003Had 4,500 members in the first month www.linkedin.com/in/angelamacausland
  12. 12. “In  its  embryonic  form  the  first  adopters  were   invariably  tech  minded  professionals  -­‐  so9ware   engineers  and  electronics  whizz-­‐kids.  They  loved  the  hard  data  look  to  the  pages  and  the   no  nonsense  a?tude  to  networking  without  all  the   perceived  fluffy-­‐bunny  so9  soap  of  the  markeDng   world” Ian Pritchard Consulting www.uk.linkedin.com/in/iancpritchard     www.linkedin.com/in/angelamacausland
  13. 13. LinkedIn - Now www.linkedin.com/in/angelamacausland
  14. 14. LinkedIn Facts www.linkedin.com/in/angelamacausland
  15. 15. LinkedIn Facts www.linkedin.com/in/angelamacausland
  16. 16. LinkedIn Facts www.linkedin.com/in/angelamacausland
  17. 17. Why?www.linkedin.com/in/angelamacausland
  18. 18. www.linkedin.com/in/angelamacausland
  19. 19. “What everyone’s dealing with is not B2B or B2C, it’s B2I, or business to individual.Increasingly that’s how we’re buying, whether it’s because somebody’s told us something on Facebook or because we’re part of a community that shares our views. We’re scouring sites like Trip Advisor. We’re all on LinkedIn. We’re making choices that are not easily influenced by a piece of paper coming through the door, because we are picking up influences through so many channels”. Anne Godfrey CEO Chartered Institute of Marketing (August 2012) www.linkedin.com/in/angelamacausland
  20. 20. How?www.linkedin.com/in/angelamacausland
  21. 21. Create an Account www.linkedin.com/in/angelamacausland
  22. 22. Account TypeBasic account great to get you startedYou do not need to upgrade to premium account   www.linkedin.com/in/angelamacausland
  23. 23. Classic LinkedIn Mistakes Upgrading to a premiumaccount and not using the features www.linkedin.com/in/angelamacausland
  24. 24. Your Profilewww.linkedin.com/in/angelamacausland
  25. 25. Public Profilewww.linkedin.com/in/angelamacausland
  26. 26. Home Pagewww.linkedin.com/in/angelamacausland
  27. 27. Your StatusMost LinkedIn members - active in the afternoonsMobile LinkedIn - used during the evenings www.linkedin.com/in/angelamacausland
  28. 28. Your StatusLink to a recent blog itemShare company news / announcementsEvents coming up / organising or attendingAsk questions / advice / for helpLinks to other newsworthy itemsLink to youtube / twitter / facebook pages www.linkedin.com/in/angelamacausland
  29. 29. A word about TwitterTwitter and LinkedIn havefallen out of loveYou can now post LinkedInstatus updates to TwitterBut not the other way aroundTip : Keep status updatestwitter friendly (140 chars) www.linkedin.com/in/angelamacausland
  30. 30. Classic LinkedIn MistakesNot updating your status regularly www.linkedin.com/in/angelamacausland
  31. 31. Your Profile www.linkedin.com/in/angelamacausland
  32. 32. Top Priority Make sure its 100% complete LinkedIn likes this Spell check Key words Keep up to datewww.linkedin.com/in/angelamacausland
  33. 33. To get 100%Current positionTwo previous positionsEducation historyProfile summaryPhotoSpecialities3 recommendations www.linkedin.com/in/angelamacausland
  34. 34. Your Photo Make sure its a photo of you Not a logo or product Head and shoulders Not with your cat/car/guitar Up to date Approachablewww.linkedin.com/in/angelamacausland
  35. 35. Professional Headline www.linkedin.com/in/angelamacausland
  36. 36. Summary Statement Not too generic Target market Up to date Spell checked Relevant www.linkedin.com/in/angelamacausland
  37. 37. Personal URLPersonalise your URLhttp://linkedin.com/in/yournameHelps google and others find you more easilyIt also looks betterEdit this in your profile settings www.linkedin.com/in/angelamacausland
  38. 38. Settingswww.linkedin.com/in/angelamacausland
  39. 39. Classic LinkedIn MistakesNot having a complete and professional profile www.linkedin.com/in/angelamacausland
  40. 40. Contactswww.linkedin.com/in/angelamacausland
  41. 41. Contacts/Connections www.linkedin.com/in/angelamacausland
  42. 42. Add Connections www.linkedin.com/in/angelamacausland
  43. 43. Advanced Search www.linkedin.com/in/angelamacausland
  44. 44. Contacts - Top TipsAdd a personal message when inviting Not the LinkedIn default oneOnly link to people you know - not strangers They will have access to your network of contacts too!Keep to a manageable level No prizes for having over 5000 contacts www.linkedin.com/in/angelamacausland
  45. 45. Classic LinkedIn MistakesNot having the right people in your network www.linkedin.com/in/angelamacausland
  46. 46. www.linkedin.com/in/angelamacausland
  47. 47. Groupswww.linkedin.com/in/angelamacausland
  48. 48. Groups - Facts1.35 million groupsOwn 10 groupsBe a member of up to 50 groupsFind using search boxOr see what others are members ofOpen and closed groups www.linkedin.com/in/angelamacausland
  49. 49. Groups - Facts www.linkedin.com/in/angelamacausland
  50. 50. Groups - Joining FSB Bath http://goo.gl/yfQrB www.linkedin.com/in/angelamacausland
  51. 51. Groups - Notifications Manage group notifications Individual emails Daily digest Weekly No email www.linkedin.com/in/angelamacausland
  52. 52. Groups - Options www.linkedin.com/in/angelamacausland
  53. 53. Groups - ManagingManaging Requests to join Submissions Discussions Group statistics www.linkedin.com/in/angelamacausland
  54. 54. Groups - Sharing www.linkedin.com/in/angelamacausland
  55. 55. Groups - EngagingGet Involved Post discussions Add news Requests for advice Engage in conversation Form new alliances www.linkedin.com/in/angelamacausland
  56. 56. Your Status / Posts www.linkedin.com/in/angelamacausland
  57. 57. Classic LinkedIn Mistakes Joining too many groups,not managing notifications, not getting involved www.linkedin.com/in/angelamacausland
  58. 58. www.linkedin.com/in/angelamacausland
  59. 59. Engaging with your Contacts www.linkedin.com/in/angelamacausland
  60. 60. Keeping in ContactContact people who have shown an interestin your profileSend / reply to a message / invitationEngage in a group discussionInvite to an eventGive / receive recommendations www.linkedin.com/in/angelamacausland
  61. 61. Profile Statswww.linkedin.com/in/angelamacausland
  62. 62. In BoxLinkedIn equivalent to EmailMessagesInvitationsNotifications www.linkedin.com/in/angelamacausland
  63. 63. Send MessagesTo individual contactsTo groups of contacts Select location Specify industry50 at a timeUn-check ‘allow others to see’ www.linkedin.com/in/angelamacausland
  64. 64. Receive Messages www.linkedin.com/in/angelamacausland
  65. 65. Notificationswww.linkedin.com/in/angelamacausland
  66. 66. RecommedationsPerson / ServicesGive You’re aReceive StarReciprocate www.linkedin.com/in/angelamacausland
  67. 67. Give a Recommendation www.linkedin.com/in/angelamacausland
  68. 68. Receive - Person www.linkedin.com/in/angelamacausland
  69. 69. Receive - Services www.linkedin.com/in/angelamacausland
  70. 70. And there’s more www.linkedin.com/in/angelamacausland
  71. 71. More to DiscoverHelp LinkedIn AnswersEvents ApplicationsLinkedIn Today Contact CentreDirect Ads LinkedIn MobileJobs And much more.. www.linkedin.com/in/angelamacausland
  72. 72. Help!!www.linkedin.com/in/angelamacausland
  73. 73. Eventswww.linkedin.com/in/angelamacausland
  74. 74. Invite to an Event www.linkedin.com/in/angelamacausland
  75. 75. LinkedIn Today www.linkedin.com/in/angelamacausland
  76. 76. Direct AdsFind the exact customers you are looking for Job title/function/industry/seniority/ageDrive new customers to your business Connect to influential professionalsSet a budget and timescale Pay per click/date dependent/spend per day Minimum spend $10 per day www.linkedin.com/in/angelamacausland
  77. 77. Jobswww.linkedin.com/in/angelamacausland
  78. 78. LinkedIn Answers www.linkedin.com/in/angelamacausland
  79. 79. Applicationswww.linkedin.com/in/angelamacausland
  80. 80. Word Presswww.linkedin.com/in/angelamacausland
  81. 81. SlideSharewww.linkedin.com/in/angelamacausland
  82. 82. Contact Centre www.linkedin.com/in/angelamacausland
  83. 83. LinkedIn Mobile www.linkedin.com/in/angelamacausland
  84. 84. And finally..... www.linkedin.com/in/angelamacausland
  85. 85. What to do nextSign up for LinkedInCreate a professional profileJoin some groupsConnect to peopleGet involved in discussionsAsk for / give recommendations www.linkedin.com/in/angelamacausland
  86. 86. Thank youwww.linkedin.com/in/angelamacausland
  87. 87. www.linkedin.com/in/angelamacausland

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