#twitter101

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An introductory guide to using Twitter in your job hunt.

Published in: Technology, Business
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  • http://www.youtube.com/watch?v=0qqDy5BmYKE
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  • #twitter101

    1. 1. Donuts
    2. 2. Yours to discover
    3. 3. Twitter Tour w/ @AMPayt
    4. 4. Setting up your account Name: First and Last Handle: @firstlast, or a variation  Searchable  Easy to remember  Not too long! Photo Website  Portfolio  LinkedIn Bio  160 characters  Be concise and creative
    5. 5. Account Settings  Username can be changed  Tweet location  Tweet privacy  “Protect my Tweets”  Allow people to find you  Resume extension
    6. 6. Who to follow Showcase your interests and your career aspirations Applications and interviews Avoid inappropriate pages Friends? Courtesy: follow back!  #FF  #Recommend
    7. 7. Suggestions Marketing  In general, follow…  @adage  Pages that will inspire  @visually and educate you  @brandweek  LinkedIn connections  @foursquare  Previous bosses  Agencies + brands  CEOs and Entrepreneurs  @dens Business  @richardbranson  @HarvardBiz (HBR)  @CNBC  Other majors?  @FinancialTimes  @WSJ
    8. 8. What‟s the point?
    9. 9. Mechanics #thisisahashtag @thisisahandle
    10. 10. Mentions + Retweets A mention is any tweet that includes your handle  Now includes Replies  Ex. @AMPayt Good read! Not sure I buy it. Retweets allow you to post content by other users  Retweet button  No comments  Original user‟s handle and photo appear  Example  “RT”  Example
    11. 11. Twitter Language RT = Retweet  Be sure to include the handle of the original poster  Example MRT = Modified Retweet  Only remove or shorten words, do not change them!  Example
    12. 12. Twitter Language OH = Overheard  Example NSFW = Not Safe for Work  Example via @OriginalSource  Example
    13. 13. Content 140 character limit First Date Policy Resume extension  Skills  Interests  Accomplishments Engagement  RT content that interests you and give your opinion  Reply to questions people/companies tweet  Make your own questions
    14. 14. Content Links, photos, and videos  Encourage followers to engage  Distinguish your tweet Uploading  Instagram, Twitpic  bit.ly  Or directly on Twitter  Auto link-shortening Quality over quantity
    15. 15. Jobs + Communication
    16. 16. Source: Mashable„Social Media Boosts Your Career‟1. It‟s not the same2. Power in connections3. It can help you find a job4. Learning is still good for you5. You can‟t hide behind the curtain6. It‟s not just about you7. Strut your stuff8. You will get the once over9. What you do now will pay off later
    17. 17. Connect on LinkedIn
    18. 18. LinkedIn + Twitter Add your Twitter handle to your LinkedIn profile  Employer exposure  Social media savvy Customize a personal LinkedIn URL Tweet and update LI at the same time  Add “#in” to any tweet  Check Tweet box on LI update
    19. 19. Klout: Measure Your Influence
    20. 20. Klout = Influence Login with Twitter or  Klout Style Facebook account  Perks Connect all social media accounts  Benefits for achieving certain scores or being Score Analysis influential about certain  True Reach topics  Amplification  Can be  Network Impact discounts, freebies, exp eriences Your Topics  Achievements „You Influence‟ +  Badges for active Klout Influencers involvement
    21. 21. Questions?
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