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And finally good data have come!
Google, Ipsos & MMA have made an effort to get insights about mobile user and its mobile usage. The site www.ourmobileplanet.com provides a full immersion on data that can be used to drive decisions on how to engage with consumers.
It’s the first time that such an extensive study is available for free and we should take advantage of this data field.
The site gives the opportunity to use a tool to create custom charts and to retrieve raw data, so I spent a little time to enjoyed the opportunity to make available some charts that I hope will be useful and explanatory on the consumer’s behaviours.