The HubSpot Platform and APIsBy Yoav Shapira and Adrian MottOfficial Content Sponsor
Dharmesh ShahHubSpot co-founder and hackerLet’s maximize thenumber of peoplewho succeedtogether with us.
TABLE OF CONTENTSNot just a product anymorePlatform VisionAPIsMarketplaces1234Examples and Q&A5
Not justa productanymore
The product is not everything…
Platformsencourageinnovation.
We’rejustgettingstarted..
What do youmean by“Platform” ?
Programmatic Access toData (APIs)
Marketplaces
HubSpotPlatformVision
Welcome!
Building ahealthyecosystem.
InnovationInnovation
CreateMarketingRockstarsTogether, wecan CreateMillions ofMarketingStars
APIs
What is anAPI?
http://docs.hubapi.com
Leads API
Blog API
LeadNurturingAPI
What TheFuture HasIn Store
MarketingDatabase
AnalyticsAPI
KeywordsAPI
Marketplaces
Customer Usage050010001500200025003000SocialConnectionsAnalyze yourLandingPagesTo-Do List ZerysContentMarketplaceSearchGra...
01000200030004000500060007000April May June July AugustInstalled AppsTotal App Marketplace App Installs2011
100 Marketersare better than 1.
ServicesMarketplacehttp://services.hubspot.com
WhereDoIStart?
Try outMarketplaceApps
Use our APIsto ImproveyourMarketing
Create afirst-to-marketApp
1. You Build2. We Help Promote3. Profit
Create aFirst toMarketApphttp://ideas.hubspot.com
Lots ofpossibilitiesfor marketingapps
Come toHackathon1!
ExamplesandQ&A
02468101214Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11LyntonWeb API IntegrationCus...
MS DynamicsNetSuiteSalesforceSugar CRMOther CRMMagentoShopifyOther E-CommerceCustom SystemsLyntonWeb API IntegrationProjects
010203040506070802009 2010 2011 2012LyntonWeb Team GrowthHead
MarketingSalesDevelopmentCreativeLyntonWeb TeamCompositionClient Services
Total Development timeto Build a Canvas App:10 days
Zery’s Growth rate before building aHubSpot Canvas App:10% per monthZery’s Growth rate after building aHubSpot Canvas App:...
Total Number of Zery’sUsers:2,400
Thank you!Download a copy of this presentation at:http://hugs.hubspot.com/2011-contentTweet this presentation:@yoavshapira...
PLATFORMDiscussion atIndividualTablesArjun Moorthy: App Ideasand EconomicsJordyne Wu: ServicesMarketplaceBen Smith:Salesfo...
Learn More at Camp.HubSpot.comCONTENTCAMP60 MINUTESEVERYFRIDAY@2PM ETDAY CAMP30MINUTESEVERYWEDNESDAY@4PMET
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
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  • Explain the general idea of products vs. platforms
  • Programmatic Access to data
  • Free as in freedom----- Meeting Notes (8/29/11 16:31) -----Change this image?? Not sure we like it...
  • Programmatic Access to data
  • Innovation in the marketing space – more apps created…
  • Make the world a better place for small business marketers.
  • - An interface between software programs and facilitates their interaction. This is similar to the way the user interface facilitates interaction between humans and computers
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Need a slide for Forms API? Show examples?
  • Need to update with August numbers
  • - Change to cumulative.----- Meeting Notes (8/29/11 16:31) -----change this to culmulative (so that it doesn't go down at all)
  • Innovation in the marketing space – more apps creates…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…----- Meeting Notes (8/29/11 16:38) -----Add slide here that services marketplace users are actually better marketers
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Lynton has grown from
  • Lynton has grown from
  • Lynton has grown from
  • Need to update with August numbers
  • Need to update with August numbers
  • Need to update with August numbers
  • [Final] hapi-presentation

    1. 1. The HubSpot Platform and APIsBy Yoav Shapira and Adrian MottOfficial Content Sponsor
    2. 2. Dharmesh ShahHubSpot co-founder and hackerLet’s maximize thenumber of peoplewho succeedtogether with us.
    3. 3. TABLE OF CONTENTSNot just a product anymorePlatform VisionAPIsMarketplaces1234Examples and Q&A5
    4. 4. Not justa productanymore
    5. 5. The product is not everything…
    6. 6. Platformsencourageinnovation.
    7. 7. We’rejustgettingstarted..
    8. 8. What do youmean by“Platform” ?
    9. 9. Programmatic Access toData (APIs)
    10. 10. Marketplaces
    11. 11. HubSpotPlatformVision
    12. 12. Welcome!
    13. 13. Building ahealthyecosystem.
    14. 14. InnovationInnovation
    15. 15. CreateMarketingRockstarsTogether, wecan CreateMillions ofMarketingStars
    16. 16. APIs
    17. 17. What is anAPI?
    18. 18. http://docs.hubapi.com
    19. 19. Leads API
    20. 20. Blog API
    21. 21. LeadNurturingAPI
    22. 22. What TheFuture HasIn Store
    23. 23. MarketingDatabase
    24. 24. AnalyticsAPI
    25. 25. KeywordsAPI
    26. 26. Marketplaces
    27. 27. Customer Usage050010001500200025003000SocialConnectionsAnalyze yourLandingPagesTo-Do List ZerysContentMarketplaceSearchGraderBenchmarks
    28. 28. 01000200030004000500060007000April May June July AugustInstalled AppsTotal App Marketplace App Installs2011
    29. 29. 100 Marketersare better than 1.
    30. 30. ServicesMarketplacehttp://services.hubspot.com
    31. 31. WhereDoIStart?
    32. 32. Try outMarketplaceApps
    33. 33. Use our APIsto ImproveyourMarketing
    34. 34. Create afirst-to-marketApp
    35. 35. 1. You Build2. We Help Promote3. Profit
    36. 36. Create aFirst toMarketApphttp://ideas.hubspot.com
    37. 37. Lots ofpossibilitiesfor marketingapps
    38. 38. Come toHackathon1!
    39. 39. ExamplesandQ&A
    40. 40. 02468101214Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11LyntonWeb API IntegrationCustomers
    41. 41. MS DynamicsNetSuiteSalesforceSugar CRMOther CRMMagentoShopifyOther E-CommerceCustom SystemsLyntonWeb API IntegrationProjects
    42. 42. 010203040506070802009 2010 2011 2012LyntonWeb Team GrowthHead
    43. 43. MarketingSalesDevelopmentCreativeLyntonWeb TeamCompositionClient Services
    44. 44. Total Development timeto Build a Canvas App:10 days
    45. 45. Zery’s Growth rate before building aHubSpot Canvas App:10% per monthZery’s Growth rate after building aHubSpot Canvas App:55% per month and holding steady!
    46. 46. Total Number of Zery’sUsers:2,400
    47. 47. Thank you!Download a copy of this presentation at:http://hugs.hubspot.com/2011-contentTweet this presentation:@yoavshapira and @adrianmott
    48. 48. PLATFORMDiscussion atIndividualTablesArjun Moorthy: App Ideasand EconomicsJordyne Wu: ServicesMarketplaceBen Smith:Salesforce.com Connectorv2
    49. 49. Learn More at Camp.HubSpot.comCONTENTCAMP60 MINUTESEVERYFRIDAY@2PM ETDAY CAMP30MINUTESEVERYWEDNESDAY@4PMET

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