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[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
[Final] hapi-presentation
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[Final] hapi-presentation

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  • Explain the general idea of products vs. platforms
  • Programmatic Access to data
  • Free as in freedom----- Meeting Notes (8/29/11 16:31) -----Change this image?? Not sure we like it...
  • Programmatic Access to data
  • Innovation in the marketing space – more apps created…
  • Make the world a better place for small business marketers.
  • - An interface between software programs and facilitates their interaction. This is similar to the way the user interface facilitates interaction between humans and computers
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Need a slide for Forms API? Show examples?
  • Need to update with August numbers
  • - Change to cumulative.----- Meeting Notes (8/29/11 16:31) -----change this to culmulative (so that it doesn't go down at all)
  • Innovation in the marketing space – more apps creates…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…----- Meeting Notes (8/29/11 16:38) -----Add slide here that services marketplace users are actually better marketers
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Lynton has grown from
  • Lynton has grown from
  • Lynton has grown from
  • Need to update with August numbers
  • Need to update with August numbers
  • Need to update with August numbers
  • Transcript

    • 1. The HubSpot Platform and APIsBy Yoav Shapira and Adrian MottOfficial Content Sponsor
    • 2. Dharmesh ShahHubSpot co-founder and hackerLet’s maximize thenumber of peoplewho succeedtogether with us.
    • 3. TABLE OF CONTENTSNot just a product anymorePlatform VisionAPIsMarketplaces1234Examples and Q&A5
    • 4. Not justa productanymore
    • 5. The product is not everything…
    • 6. Platformsencourageinnovation.
    • 7. We’rejustgettingstarted..
    • 8. What do youmean by“Platform” ?
    • 9. Programmatic Access toData (APIs)
    • 10. Marketplaces
    • 11. HubSpotPlatformVision
    • 12. Welcome!
    • 13. Building ahealthyecosystem.
    • 14. InnovationInnovation
    • 15. CreateMarketingRockstarsTogether, wecan CreateMillions ofMarketingStars
    • 16. APIs
    • 17. What is anAPI?
    • 18. http://docs.hubapi.com
    • 19. Leads API
    • 20. Blog API
    • 21. LeadNurturingAPI
    • 22. What TheFuture HasIn Store
    • 23. MarketingDatabase
    • 24. AnalyticsAPI
    • 25. KeywordsAPI
    • 26. Marketplaces
    • 27. Customer Usage050010001500200025003000SocialConnectionsAnalyze yourLandingPagesTo-Do List ZerysContentMarketplaceSearchGraderBenchmarks
    • 28. 01000200030004000500060007000April May June July AugustInstalled AppsTotal App Marketplace App Installs2011
    • 29. 100 Marketersare better than 1.
    • 30. ServicesMarketplacehttp://services.hubspot.com
    • 31. WhereDoIStart?
    • 32. Try outMarketplaceApps
    • 33. Use our APIsto ImproveyourMarketing
    • 34. Create afirst-to-marketApp
    • 35. 1. You Build2. We Help Promote3. Profit
    • 36. Create aFirst toMarketApphttp://ideas.hubspot.com
    • 37. Lots ofpossibilitiesfor marketingapps
    • 38. Come toHackathon1!
    • 39. ExamplesandQ&A
    • 40. 02468101214Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11LyntonWeb API IntegrationCustomers
    • 41. MS DynamicsNetSuiteSalesforceSugar CRMOther CRMMagentoShopifyOther E-CommerceCustom SystemsLyntonWeb API IntegrationProjects
    • 42. 010203040506070802009 2010 2011 2012LyntonWeb Team GrowthHead
    • 43. MarketingSalesDevelopmentCreativeLyntonWeb TeamCompositionClient Services
    • 44. Total Development timeto Build a Canvas App:10 days
    • 45. Zery’s Growth rate before building aHubSpot Canvas App:10% per monthZery’s Growth rate after building aHubSpot Canvas App:55% per month and holding steady!
    • 46. Total Number of Zery’sUsers:2,400
    • 47. Thank you!Download a copy of this presentation at:http://hugs.hubspot.com/2011-contentTweet this presentation:@yoavshapira and @adrianmott
    • 48. PLATFORMDiscussion atIndividualTablesArjun Moorthy: App Ideasand EconomicsJordyne Wu: ServicesMarketplaceBen Smith:Salesforce.com Connectorv2
    • 49. Learn More at Camp.HubSpot.comCONTENTCAMP60 MINUTESEVERYFRIDAY@2PM ETDAY CAMP30MINUTESEVERYWEDNESDAY@4PMET

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