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Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
Inbound Marketing Lessons - These Five Things Worked
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Inbound Marketing Lessons - These Five Things Worked

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A case study presented by Amor Lockheed Martin's Marketing Director Shaun McDougall in London for Hubspot's Inbound 2013 Conference on the 14th of October 2014. What lessons were learned by adopting a …

A case study presented by Amor Lockheed Martin's Marketing Director Shaun McDougall in London for Hubspot's Inbound 2013 Conference on the 14th of October 2014. What lessons were learned by adopting a content led approach to marketing?

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  • 1. © Amor Group, a Lockheed Martin company 2013 International Inbound These 5 things worked.
  • 2. Shaun McDougall Marketing Director
  • 3. This presentation was delivered on Monday the 14th of October as part of Hubspot’s Inbound UK 2013 conference in London. The case study highlights the impact of adopting a content led approach on the marketing efforts of Amor Group, a Lockheed Martin Company.
  • 4. #1: Understand the business value of what you’re doing. Without that context it’s wasted effort. Click to tweet
  • 5. In 2011 we were so outbound and our business strategy demanded more value from marketing. -----------------------------------Value = impact on the bottom line
  • 6. #2: With absolute certainty, there’s no guaranteed method of success. Except getting to where your customer is. Click to tweet
  • 7. That doesn’t have to mean getting on a plane.
  • 8. #3: We’re marketing, we don’t pitch. Wrong. Your assets pitch 24/7 – make sure they’re doing it right. Click to tweet
  • 9. Take control of your best platform
  • 10. #4: Lose the heads down, arse up approach. Prospects want to hear from your experts, and quickly. Click to tweet
  • 11. Our brand isn’t just a logo & some colour. It’s people like Kit, Angela & Alaistair. Even in B2B, people matter.
  • 12. #5: Inbound is not the solution, it’s only part of it. Marketing, business development & sales alignment is critical. Click to tweet
  • 13. Worth it? • Web traffic up 107% • Leads up from 60 a year to 100/month • 125% increase in mobile • Impact on bottom line measured in £m • One of UK’s fastest growing international businesses • Acquired by Lockheed Martin – brand, personality, approach and platforms all praised
  • 14. @shaunmcdougall shaun.mcdougall@lmco.com

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