CreatE SocialMedia MarketingSTRATEGIC PLANNINGEvonne Heyning@amoration For creative, strategic consulting for your cause Email firstname.lastname@example.org or call 310.953.1087
Creating a Social Media Marketing Plan A guide to get you started from Evonne Heyning @amorationCause, campaign or organizational planMission:What do you want to accomplish?Why?Measurable Goals:Call to Action Request:Digital Storytelling: What is your story?Who do you want to participate?How do they participate?Describe your organizational voice and brand:Authority Positions?Timelines:STRATEGIC PLANNINGDELEGATION & PRODUCTIONWELCOMING INITIATIONPROGRAM CONTENT RELEASESCLIMAX & CONCLUSIONANALYSIS & WRAPUP
Transmedia Marketing ElementsCircle channels & storytelling modes appropriate for this campaignVideo (short) Documentary Other film/TV Streaming Media Events GamesGeocaching Online Ads Live Storytelling Comics Entertainment EducationPrint Media Visual Advertising Websites New Channels _______________Social Sites: Twitter Facebook LinkedIn Google+ PinterestGroups______________________________________________________________________Other Niche Web Communities _______________________________________________Outreach Distribution & OutletsWho runs your social sites: Twitter Facebook LinkedIn Google+ YouTube CurationCommunities & Groups_________________________________________________________Do you share your content using Creative Commons?Crowdsourcing, Open APIs and other Shareable Data?Hashtags for Analysis TrackingOther Tags & Sites for ResearchBudgetResource & Staff impactNumber of hours needed to succeedNumber of staff members requiredNumber/Time of volunteersTiming and Investment Needed Creating a Social Media Marketing Plan Hosted by Evonne Heyning @amoration For more on how to track, share, collect and curate your stories for the web visit www.techsoup.org and request software for your 501(c)3 nonprofit organization.
Live Collaboration: Interactive, Mobile & Social EventsLive Participatory Events, Webinars, Local and Global ConversationsGoogle Hangouts: an easy way to bring a small group together to talk via video with basiccollaboration tools and ability to broadcast out through Hangouts On AirWatchitoo — TechSoup NPlive web series video integrates images, YouTube and social chat,Q&A, collaborative whiteboard for global meetings, public educational events withparticipation, and remote engagement for dozens via webcam. http://watchitoo.com/ andwatch our work at http://bit.ly/tsgnpliveTweetchats — Hashtag conversations, scheduled and topical. Visit a TweetChat #NPtaggingconversation or make a room on your hashtag topic at www.tweetchat.comCoverItLive — Embeddable tool for interactive typed live chat for topical eventsUStream Producer — Cloud and mobile application produces HD live audio/video streamingevents with many inputs from video to screen and microphone control.www.ustream.tv/producerReadyTalk — Webinar production with integrated slides, screen sharing, live moderated chat,high-quality recorded audio available for download. www.readytalk.comWindows LiveMeeting — Convergence software allowing for integration across Microsoft Officeand Outlook, synchronized audio/video for webinars and meetings. http://bit.ly/livemeetMobile: Sharing Information on the Fly, from Your SmartphoneWebEx and GoToMeeting, available through TechSoup, offer free iPad and mobile apps for yourdevices. Check this chart for a comparison of web conferencing tools.Make.TV – allows your staff & volunteers to broadcast news as it happens in your organizationthrough a web channel that’s streaming and available via mobile phoneFacebook — We post frequently to our TechSoup Facebook page from our laptops, tablets andphones by tagging @TechSoup in our updates. Look for TechSoup Global and send us amessage.Twitter — The @TechSoup online team tweets using CoTweet and many mobile applications toshare quick updates or live-tweet events.NPSM Social Media 101 Wiki — The new NPSocialMedia wiki offers a one stop resource guide fornonprofits seeking help with social media at the 101 level. Browse it from your phone right now!Design for Mixing Media: Tools, People, InformationSecond Life — Building nonprofit commons, complex 3D interactive environments and hostingmeetings with streaming media and vast volunteerism/action/ learning/simulation experiences.Sliderocket -- Collaborative presentations integrating social media with slides, videos, Twitter.Get Sliderocket through TechSoup.YouTube tutorials — YouTube offers special features just for nonprofits, including the ability to addfundraising links to your videos along with annotations and interactive elements.Streaming — Quicktime Broadcaster for video streaming, Audio Hijack and Nicecast for audioSkype — Go-to backchannel chat, conference calls, file sharing, recordings. www.skype.comFor the presentation that accompanies this guide visit www.slideshare.net/amoration forCreating a Social Media Marketing Plan