The Tom Joyner Advantage…
Based on his personality and unrivaled personal relationships, Tom Joyner has a proven track
record of success that can be leveraged to your advantage:
Appealing promotional platform
Dedicated to the community
Values that are unrivaled
Activist & Humanitarian
Talented on-air team
A –list advertisers
Extremely loyal & responsive listeners
“ People just want to have a good time, and when you show them
a good time and give them value and more for the money they’ve
spent, they show you nothing but love.” --- Tom Joyner (excerpt from “I’m Just a DJ But…”)
Tom Joyner Connects
Tom Joyner’s radio audience is loyal and responsive
He has over eight million listeners and is heard on more than 115 stations.
The Tom Joyner Morning Show reaches one in four African American adults each week.
Tom Joyner has developed BlackAmericaWeb.com to educate, entertain and inform the
African American community
Nearly 1.8 million members and as many as 7 million page views per month.
Has become an important news and information source for the African American community.
The Tom Joyner Foundation was developed to support African American students in need
Over $55 million raised for students at Historically Black Colleges and Universities.
Has created programs to help African American teachers secure accreditation.
Tom Joyner travel and entertainment events are generally sell-outs
More than 4,000 supporters have sold out the Fantastic Voyage cruise each year since its inception,
partying with a purpose, and raising millions of dollars for African American college students.
More than 10,000 have attended the Tom Joyner Family Reunion event in Orlando with major theme
park/entertainment attractions and celebrity performances.
The Tom Joyner Morning Show
In its 13th year, the TJMS is the #1 Urban radio show
in the United States. Hosted by Tom Joyner, along with
Sybil Wilkes, and J Anthony Brown, the four-hour show
delivers a combination of music, talk, listener
interaction and comedy while informing, entertaining,
mobilizing and empowering its audience.
The show is ranked #1 or #2 for 70% of the stations in
the 25-54 year-old African Americans market.
In over forty markets, Tom is ranked in the top five
spots for 25-54 year-olds within the entire general
market audience, where African Americans represent
13% of the US population.
Top Market / Top Stations Include: Popular TJMS Features:
WSRB/WPWX-FM (Chicago) Little Known Black History Fact
WDMK-FM (Detroit) Roland Martin
WMMJ-FM (Wash. D.C.) Thursday Morning Moms
Old School Mix
BlackAmericaWeb News w/Jacquie Reid
Celebrity Snitch / Huggy Lowdown
Tom Joyner Morning Show
Average Listeners’ Consumer Behavior Profile
Tom Joyner Listeners are Innovators.
More than half (58%) of Tom Joyner listeners said they “like to be the first
among my friends to try new products and services”.
Tom Joyner Listeners are Brand Loyal.
Better than “9 out of 10” listeners (93%) say that once they find a brand
they like, they usually stick with it, the same findings as in the 2000 study.
Tom Joyner Listeners are Brand Conscious.
Better than “4 out of 5” (86%) say they pay attention to advertising to find
out about different product brands.
Almost half (48%) say they like to buy brands that “make me feel like I’ve
Tom Joyner Listeners Show Community Involvement.
More than “9 out of 10” (94%) indicate they “support” businesses and
companies that contribute to the African-American community.
Tom Joyner Listeners are serious Internet users.
Approximately “3 out of 4” (74%) indicate they “enjoy surfing the Internet
whenever they can”.
“7 out of 10” (72%) say they use the Internet everyday.
More than half (56%) do so to shop or to research various products or
Listener’s online purchases “more than doubled” from the previous 2000
* Brand Equity Study by Harris Interactive
Why You Should Have A Presence Within
the Tom Joyner Morning Show
Tom Joyner’s Influence on Purchasing
Tom Joyner’s recommendation is most influential in the entertainment category
(62%) including films and live events.
Additionally, across product categories studied, Tom Joyner’s recommendation
of a brand is “extremely,” or “very” influential, to at least one-third of listeners.
Over 40% of listeners would be strongly influenced by a Tom Joyner
recommendation on health-focused services, retail purchases, financial services
Using the composite score for ten products/services reviewed in this study,
almost half (47%) said Tom Joyner would influence the brand and or product
purchased compared to slightly over a third (34%) who cited a competing urban
radio station personality.
* Brand Equity Study by Harris Interactive
REACH Media Properties
REACH Media was formed in January 2003 to develop, acquire and partner in quality media and
marketing opportunities targeting the African American community. Tom Joyner, radio’s preeminent
African-American entertainer is REACH Media’s founder and chairperson.
The Tom Joyner Morning Show
#1 Urban radio show in America
Over 8 million listeners on over 105 stations, reaching one in four African
Delivers a combination of music, news, comedy and listener interaction while
entertaining and empowering its’ audience.
More than 1.5 million members
Over 500,000 unique visitors stream TJMS each month
Over 4,000,000 page views each month
Popular channels include TJMS-”Listen Live,” News, Relationships & Dating,
Games, and Praise & Inspiration
The Tom Joyner Foundation
Founded by Tom Joyner in 1998 - Raises and donates money to Historically Black
Colleges and Universities in the U.S.
All funds donated used for higher education scholarship aid to students.
Ultimately, every HBCU in the U.S. providing higher education will receive support.
Has raised over $55 million to date for HBCU’s
REACH Media Events
Tom Joyner Fantastic Voyage
The ultimate “Party with a Purpose”...a floating party with non-stop entertainment
benefiting the Tom Joyner Foundation, where each year over a million dollars is
raised and donated to HBCU’s.
This seven day cruise sets sail Memorial Day weekend on Royal Caribbean
Cruise Line on Liberty of the Seas. More than 1800 guest cabins are sold for the
cruise each year, with the event selling out within 3 months of opening day sales.
Top entertainers like Earth Wind and Fire, LL Cool J, Michael McDonald, Maze
featuring Frankie Beverly, The Gap Band, New Edition, Erykah Badu, Monique,
Whoppi Goldberg, John Legend and The Isley Brothers.
Tom Joyner Family Reunion
Labor Day Weekend event at Orlando theme park/venue that attracts an
estimated 12,500 guests with fun, fellowship and entertainment for the whole
family…all served up Tom Joyner style!
Headline musical entertainment has included: Aretha Franklin,, Jill Scott, Beyonce,
Destiny’s Child, Maze featuring Frankie Beverly, Jennifer Hudson, Vanessa
Williams, Maxwell, Omarion, Lionel Richie, KEM, Earth Wind & Fire, Ne-Yo and
Comedians include: Cedric the Entertainer, D.L. Hughley, Huggy Lowdown,
Damon Wayans, Rickey Smiley, Sinbad and others.
TJMS Special Broadcasts
Take A Loved One To The Doctor Day
Started by Tom in 2002 as a call to action, to improve health care
among minority groups, especially African Americans.
Includes local and national events across the country, attracting
over 6,250 listeners across the country
Founded to encourage individuals to take a more proactive role in
their health by simply making an appointment for a check up or a
screening and encouraging a friend, neighbor or family member to do the
Back 2 School
Began in August 2008 promoting education for all elementary,
middle school, high school and college students!
During the 2009 broadcast over 20,000 listeners attended the
broadcast event and 80,000 attended the non-broadcast market
Celebrity guests like Ruben Studdard, Cupid, Urban Mystic and
others participated at live across the country!
Back to School vaccinations, hair cuts, scholarships, education
related information, school supplies and child friendly activities,
Connecting the power of the radio with the web, The Virtual
College Fair on BlackAmericaWeb.com offers a rare opportunity to
connect the Tom Joyner audience with higher education
BlackAmericaWeb.com At a Glance
Approx. 1.5 Million Members
500-1000 new members per day
Approximately 500,000 unique visitors stream per month
Best at cross-platform marketing with radio messages
More than 4 MM page views per month
Most Popular Channels/Content
TJMS – Listen Live Popular Features
News Fantastic Voyage
Games Family Reunion
Relationship & Dating Promos & Contests
Home & Family
Gender Advertising Units Available
Standard Advertising units available
Male 37.5% Sponsorship and data collection opportunities
Household Income Enter to Win Promotions
Email and Newsletter advertising to audience
of more than 600K opt-in members
2.0 Updates / Improvements
Improved navigation at the top and bottom of
One-click access to content channels
Better display of all content
A widescreen layout to better fit today’s monitors
Responsible social networking
Improved video player
Better user registration and collection of
African American Consumers and Mobile Usage
More likely to be living in wireless-only households when
compared to the general market
They subscribe to and utilize more advanced mobile services
such as text messaging, mobile internet, and mobile TV at a
much higher rate than the general market
They invest in the advanced devices required for a rich
mobile media experience at much higher rates than other
They tend to actively seek new mobile information and
entertainment sources to take full advantage of their mobile
They are the largest purchasers of premium content services, 75% of African American mobile
ringtones, etc users are over the age of 25 and skew
They text message more in a given month, 45% vs. 28% for female (57%), aligning perfectly with
the general population the Tom Joyner Morning Show &
Top Stations in Key Urban Markets
Chicago WSRB-FM 106.3 Greensboro WQMG-FM 97.1
Dallas KSOC-FM 94.5 Jacksonville WSOL-FM 101.5
Houston KMJQ-FM 102.1 West Palm Beach WNEW-FM 106.3
Atlanta WALR-FM 104.1 Oklahoma City KRMP-AM 1140
Atlanta WBKZ-AM 880 Memphis KJMS-FM 101.1
Philadelphia WRNB-FM 107.9 Hartford WKND-AM 1480
Washington WMMJ-FM 102.3 Buffalo WBLK-FM 93.7
Boston WILD-AM 1090 Louisville WMJM-FM 101.3
Detroit WDMK-FM 105.9 Richmond WKJM-FM 99.3
Miami WHQT-FM 105.1 Richmond WKJS-FM 105.7
Seattle KYIZ-AM 1620 New Orleans WYLD-FM 98.5
Minneapolis XRNB-FM Cable Birmingham WBHK-FM 98.7
Tampa WTMP-AM 1150 Greenville-Spartanburg WJMZ-FM 107.3
Tampa WTMP-FM 96.1 Dayton WROU-FM 92.1
St. Louis WFUN-FM 95.5 Tulsa KGTO-AM 1050
Baltimore WWIN-FM 95.9 Grand Rapids WJNZ-AM 1140
Portland KBMS-AM 1480 Baton Rouge KBZE-FM 105.9
Charlotte WQNC-FM 92.7 Baton Rouge KQXL-FM 106.5
Cincinnati WMOJ-FM 100.3 Harrisburg WNNK-FM 95.3
Cleveland WZAK-FM 93.1 Gainesville WTMG-FM 101.3
Kansas City KMJK-FM 107.3 Muscle Shoals WMXV-FM 101.5
Orlando WCFB-FM 94.5 Charleston WMGL-FM 107.3
Columbus WXMG-FM 98.9 Little Rock KOKY-FM 102.1
Milwaukee WJMR-FM 98.3 Greenville-New Bern WIKS-FM 101.9
Port St. Lucie WFLM-FM 104.7 Columbia WLXC-FM 103.1
Indianapolis WTLC-FM 106.7 Des Moines KJMC-FM** 89.3
Norfolk WKUS-FM 105.3 Toledo WIMX-FM 95.7
Cleveland WAID-FM 106.5 Mobile WDLT-FM 98.3
Raleigh-Durham WFXC-FM 107.1 Pensacola WRRX-FM 106.1
Raleigh-Durham WFXK-FM 104.3 Lexington WXRA-AM 1580
West Helena KAKJ-FM 105.3 Lafayette KFXZ-FM 105.9
Nashville WQQK-FM 92.1 Chattanooga WMPZ-FM 93.7
Anthony K Mootry
Account Manager, Midwest/ West Coast
Home of the Tom Joyner Morning Show
500 North Michigan Avenue, 3rd Floor
Phone: (312) 924-1349
fax: (312) 396-4185
Cell: (312) 731-9772