What We Learned From Social Media

What We Learned From Social Media Adrian Monck Lausanne 6 May, 2010

“I have often regretted my speech, but Publilius Syrus Philosopher never my silence.”

The ancient playbook on how to communicate... when writing was the new and dangerous technology

I know presentations should always start with charts, but as this one is about social media...

like ...

My weekend

Yes, this one

is news

For sympathy, you have to go to ...

friend in Lisbon

sister-in-law in Norfolk

No one actually HELPS!!!

To find someone to actually fix it... you have to search

like these guys

Except they don’t open Sundays...

YouTube doesn’t close at weekends

So once you’ve rescued your hard drive, the other way to start a presentation...

... is to tell everyone how great you are...

@davos 1.5m followers

wow! @davos 1.5m followers!!!

I don’t get to tweet there

Me neither

ok, the twitter ‘suggested user’ list helped @davos 1.5m followers

fans >9,000

fans >9,000 oh (:

viewers 129,000 per month

Socially speaking, , and are important spaces...

Now - the obligatory charts...

Social Media Website traffic, March 2009/March 2010 80 60 % 40 20 0 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03 Source: StatCounter.com and author adjustment for 3rd Party Twitter clients

In some places is snapping at ’s heels...

Australia Top 5 websites % share 0% 2.5% 5.0% 7.5% 10.0% Source: Hitwise.com for week ending 17/04/2010

Is the rise of the revenge of the portal? As the web gets leaner so too will websites...

US Top 5 websites % share Facebook YouTube 0% 2% 4% 6% 8% Source: Hitwise.com for week ending 17/04/2010

Social Media tools US retailers will use, 2010 fan page Customer Reviews publishing Blogs Connect Social listening tools Q&A Viral videos Product suggestion box Community forums 0% 25% 50% 75% 100% Source: eMarketer.com

The World Economic Forum has tried to use it to engage with the wider global public...

So does social media “work”?

According to the Good Guide to Shadowy Organizations:

“The WEF is among the more transparent of the world’s elite power conglomerates...” Source: GOOD Guide: to Shadowy Organizations

But don’t take their word for it...

Before coming here we used to ask a question... “crowd sourcing”

3rd party client

hashtag

retweets = one tweet’s reach

Well, we did ask...

&%*@¿!!!...

Nobody said it was easy...

The “learnings” ✤ Aim: The World Economic Forum wanted to be more open and transparent ✤ Reality: Social media has made us act with more openness and transparency - it hasn’t made people love us ✤ Aim: The Forum wanted to experience and understand the economic and social impact of technological change ✤ Result: We can just about keep up with the changing media habits of our newest hires

“I’m comfortable with the risk I assume in being active and outspoken, as I strongly believe that the beneﬁt of ‘getting the Adm. James Stavridis word out’ and interacting Supreme Allied Commander Europe in these media far out- weighs the costs.”

@amonck facebook.com/monck http://is.gd/bVU4I

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What We Learned From Social Media

by Adrian Monck on May 04, 2010

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What We Learned From Social Media — Presentation Transcript