Climbing the Ladder of Thought Leadership

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Ever wonder how a friend, mentor, or competitor is such a big thought leader in the industry? …

Ever wonder how a friend, mentor, or competitor is such a big thought leader in the industry?

How they are always writing articles for publications, sharing great content, and writing things that everyone really values? You could become a thought leader and be known as a valuable source in your industry.

In this presentation I share actionable strategies to help you think beyond your brand and solidify your public image according to your expertise.

- Discover how to climb the ladder of thought leadership
- Understand how to setup a professional online identity
- Know how to get into the mindset to get started TOMORROW

You know it's big and you know how to use it but now you want to take it to the next level. Social Media isn't something you have to understand, it's something you have to believe in. It's more than two words and it's more than quick seminar before lunch. It's the future.

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  • 1. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PAGE: Presentedby::MaidenMediaGroup Date:Philadelphia,07March2012 1 Sunday, March 11, 12
  • 2. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PRESENTERS: AmolWaishampayan @amolbigw BLOG: amolbigw.com CreativeDirectoratMaidenMedia KevinBarnes @kfbarnes BLOG:blog.maidenmedia.com AccountDirectoratMaidenMedia PAGE: Whoyou’retalkingto 2 Sunday, March 11, 12
  • 3. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup WhatWeDo •DigitalExperienceAgency •FocusonWebDesignandSocialMediaStrategy&Execution •DevelopingandMaintainingDigitalBrandPresences •BasedinOldCity,Philadelphia maidenmedia.com @maidenmedia facebook.com/maidenmedia PAGE: AboutMaidenMediaGroup 3 Sunday, March 11, 12
  • 4. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup HASHTAGFORTONIGHT: #thoughtladder PAGE: 4 Sunday, March 11, 12
  • 5. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup TheRealTimeOpinion-Getter •Livefeedbackengine •WorksonalliOSdevices •Greatforevents,retail,education,andhospitality PAGE: YORN 5 Sunday, March 11, 12
  • 6. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PAGE: HowtouseyouriPadsfortoday 6 Sunday, March 11, 12
  • 7. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PAGE: UseYorntoanswer! • Lead Generation • Brand Awareness • Issue Awareness • Closing Sales • I’m Not Really Sure WhatistheprimaryobjectiveofyourSocialStrategy? 7 Sunday, March 11, 12
  • 8. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PAGE: Youhave: •apresenceonsomesocialnetworkingsites(facebook,twitter,etc.) •someframeworkofastrategy,orahigh-levelpurposebehindwhatyou’redoing •ageneralinterestinsocialmedia Youwant: •tolayoutyourexpectations •tobuildyourplan •tobeavoiceofyourindustry •toclimb the ladder of thought leadership You&theCompany: •Youarearepresentationofyourcompany,andyourcompanyisarepresentationofyou •However,athoughtleaderhashis/herownvoice •Opportunitytohavemorepersonalconversations(especiallywithintheb2bspace) Whyareyouhere? 8 FACT: 81% of B2B Marketers find online marketing moderately to extremely challenging. socialmediaexaminer.com Sunday, March 11, 12
  • 9. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup Agoodsocialfoundation Significant Following: •Quality Likes: 116,000 •Ton of Content Site Integration: •Links between social and main site Encouraging Conversation: •Pushing retweets SAPBusiness PAGE: 9 Sunday, March 11, 12
  • 10. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroupPAGE: MaidenMediaGroup DigitalExperienceAgency 10 Defining the Ladder Sunday, March 11, 12
  • 11. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroupPAGE: MaidenMediaGroup DigitalExperienceAgency 11 CONTENT CREATION Sunday, March 11, 12
  • 12. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroupPAGE: MaidenMediaGroup DigitalExperienceAgency 12 CONTENTCREATION CONTENTCREATION RUNG 1: CreateYour BlogRUNG 2: Get LinkedInRUNG 3:Twitter RUNG 4: Facebook RUNG 5: Get InvolvedRUNG 6: New MediaRUNG 7: Partner & Amplify Sunday, March 11, 12
  • 13. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PAGE: Whatyoucanfindinthistemplate: INFOGRAPHICofSocialNetworks 13 Sunday, March 11, 12
  • 14. BuildingYourSocialEcosystem|Copyright2011MaidenMediaGroup MaidenMediaGroup Thefabric,legs,andmostcriticalcomponentofthethoughtleadershippath DigitalExperienceAgency ContentCreation 14PAGE: Sunday, March 11, 12
  • 15. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup ContentisKing Whodoyouwanttotalkto?Whodoesyourcompanywanttotalkto? Whatkindofvoicedoyouwanttohave?Doesitalignwithyourcompanyvoice? Whatareyourgoals?Theymustalignwithyourcompany’sgoals Remember:yourpersonalityISyourbrand Remember:yourbrandistiedtoyourcompanyandviceversa HowdoIcreatecontent? PAGE: 15 Sunday, March 11, 12
  • 16. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup ContentisKing Organize,organize,organize WhatifIdon’thaveanythoughts? Theartofdiscipline Thinkabouttheconceptofadiary Walkingthelineofcompanyconfidentiality Setagoal:3paragraphsaday HowdoIcreatecontent? PAGE: 16 Sunday, March 11, 12
  • 17. BuildingYourSocialEcosystem|Copyright2011MaidenMediaGroup MaidenMediaGroup Hitthegroundrunning DigitalExperienceAgency RUNG1:CreateyourBlog 17PAGE: Sunday, March 11, 12
  • 18. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup Hitthegroundrunning. Setupyourplatform Publishsomeofyourorganizedcontent Askquestions,facilitateconversation Commentonotherblogs Offerguestblogarticles Blogging PAGE: 18 FACT: 33% of B2B Companies maintain an active blog or blogs. socialmediaexaminer.com BRAND SPONSORSHIP You can keep your blog on your company website or create your own. You may want to have both. Sunday, March 11, 12
  • 19. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup Opentheavenuesofcommunication,entertainquestions,anddiscussions OnTheWayUp PAGE: MaidenMediaGroup DigitalExperienceAgency 19 Sunday, March 11, 12
  • 20. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PAGE: TheProfessionalSocialNetwork:Who’sonit? RUNG2:LinkedIn 20 Sunday, March 11, 12
  • 21. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup UsingLinkedInYourself Onlinesalespitch Professional/aspirationalprofile Colleagues/potentialpartnersunderstandalittleaboutwhoyouare Recommendationswillplayanintegralroleintohowothersviewyou LinkedInandYou PAGE: 21 Sunday, March 11, 12
  • 22. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup Creatingyourdigitalreputation 1.ChoosewhetherornotyourLinkedInaccountappearsinaGooglesearch 2.Youareyourownbrand TACTICS: •Updateyourstatustoshowwhatyourcurrentprojectisatworkandhowwellyouaredeliveringit •Sharealinktonewsorpieceofcontentthatyouhavefounduseful •“Like”someoneelse’sstatusorcontentthusshowingyourselfnotjustasparticipatory,butwelllearned •Commentondiscussionsornewsstoriesfeedingthroughfromgroupsyouhavejoined •PromoteyourblogfeedviayourLinkedIn LinkedInandSelfBranding PAGE: 22 Sunday, March 11, 12
  • 23. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup Makethemostofyournew“friends” 1.Joingroupsthatareuseful,don’tjoinamillion 2.Togetthemostoutofgroups,findtheinfluencers HINT:Ineverygroupthereisagraphthatshowswhothebiggestinfluencerwasthatweek–i.e.thepersonthatmadethemost comments,wasreadmost,mostcommentedon,etc. 3.Ifyouhaveabignetworkalready,youcancreateagrouptoconnectpeople LinkedInandGroups PAGE: 23 Sunday, March 11, 12
  • 24. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PushingyourcontentisKEY Providingcontentintheformofacasestudy,blogpost,eBook,whitepaper,etc. (Thisaddstoapersons’understandingofasubjectwithoutovertlysellingyourservicestothem) PositioningyourselfasaGuru ThoughtleadershipIS... •Demonstratingyouhavegood,innovativeideasthatcanmakearealdifferencetoyourniche •AprocessofpositioningyourselfinyourbusinesslandscapeasTHEgotopeopleonacertaintopic ThoughtleadershipISN’T... •Aboutboastingorshiningtoomuchofalightonyourselforyourbrand LinkedInandContentMarketing PAGE: 24 Don’t forget about CONTENT CREATION Sunday, March 11, 12
  • 25. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup Gettingtheinonyoursector LinkedInisagreatforumtoeitherpostoranswerquestionsaboutyourbusinessorindustry.Ofcourseitisusedasa normalQ&Aforumis,buttogetthebestfromiteitheraskthoughtprovoking(notprovocative)questionsorprovide wellthought-out,insightfulanswers. LinkedInPolls •Createorrespondtopolls •Manyofthepollsarehighlyunscientific •Interestingtoseeviewsacrossanumberofindustriesbeingcollated/reflected LinkedInandIndustryInsight&Connections PAGE: 25 Sunday, March 11, 12
  • 26. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup OptimizingyouropportunitiesonLinkedIn Onyourprofileyoucanlinktouptothreewebsites! Fantasticbacklink: Forexample,ratherthanuswritingMaidenMediaandthenprovidingourURL,wecouldwriteMaidenMediaDigital Agency,capturingoneofourkeywordsinthebacklink.Thisstrategyofusingakeywordinyouranchortextcangetyou verygoodqualitybacklinks. Customizeyourpublicprofilename: •Don’tkeeptheseriesofnumbersthatLinkedInprovidesforyourname •Youcancustomizeittoyournameandspeciality LinkedInandSEO PAGE: 26 Sunday, March 11, 12
  • 27. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroupPAGE: Tangent:WhySEOMatters MaidenMediaGroup DigitalExperienceAgency 27 Sunday, March 11, 12
  • 28. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup Positioningthecompanyforsuccess Companyprofiles: Aboveall,rememberwhatyouareusingthepage for,itshouldnotbesomedrypagecreatedbecause youreadsomewhereinane-bookthatitwouldbe therightthingtodo.Thisisanothermeansfor clientsandpotentialpartnerstolearnaboutand contactyou. LinkedIn&theCompany PAGE: MaidenMediaGroup DigitalExperienceAgency 28 FACT: FACT: 47% of B2B Companies actively participate on LinkedIn. socialmediaexaminer.com Sunday, March 11, 12
  • 29. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PAGE: TheMicro-distributionplatform RUNG3:Twitter 29 Sunday, March 11, 12
  • 30. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup CanyouuseitinB2Bmarketing? •Interactdirectlywithpeopleyouwanttodobusinesswith •Putyourselfontheirradarbyaskingpertinentquestions •Postsomethingcontroversial,don'tbeafraidtodisagree •Industrythoughtleadershaveavoiceandanopinion Alwaysbelisteningandlookingfortweetsrelatedtoyourservice,postedbyothercompanies,andreply swiftlyandpersonably(soasnottofeellikespam) Twitter PAGE: 30 FACT: 53% of B2B Companies actively participate on Twitter. socialmediaexaminer.com Sunday, March 11, 12
  • 31. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup CanyouuseitinB2Bmarketing? Contactingpeoplethroughtwitterinsteadofaphonecalloremail •"Less"direct •Potentiallyquickerresponse •Faster(insteadofscreeningcallsornotreplyingtoemails)sinceatweetisquickandeasy Beanfffectivecontentcurator •Don'tjustretweetorrepostanyarticlefromanewssite •Focusandeditwhatyoutweet •Onlytweetthebest,newest,andmostinteresting/relevant Twitter PAGE: 31 Sunday, March 11, 12
  • 32. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup CanyouuseitinB2Bmarketing? Don’tbeTOOactive •Don'tfillyourfollowersstreamswithuselesscontent Organizelists •Setoutpublicandprivateliststhatdistinguishthepeopleyoufollowor wanttoengage •Allowsyoutotargetpotentialclients/relationshipsmoreeffectively EnhancedBusinessPages •Abilityto"pin"atweettothetopofaprofile •Enhancedanalyticfeatures Twitter PAGE: 32 Sunday, March 11, 12
  • 33. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup •IndustryTrends •CompanyNews •NewBusiness •NewEmployees •BreakingIndustryNews Howyoucantieintothesecontentpushes •Promoteyourcompanytweets •Retweetyourcompanytweets WaysB2BCompaniesareusingTwitter PAGE: 33 BRAND SPONSORSHIP Partner with agencies to accomplish this. Champion the initiative internally. You are a reflection of your company as your company is a reflection of you. Sunday, March 11, 12
  • 34. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PAGE: Usingthepersonalsocialnetwork RUNG4:Facebook 34 Sunday, March 11, 12
  • 35. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup Anintroduction Misconceptions Haslongbeenconsideredoneofthemosteffectivetoolsforbusinessesto engagetheircustomersonlyintheconsumerspace TheTruth ProvidesanopportunityforthoughtleadersandtheB2Bbrandsthatthey workfortohaveanintegratedwaytomakeafullfeaturedbrand experienceonasocialnetworkthat1outof2internetusersison everyday. Facebook PAGE: 35 FACT: 90% of B2B Companies actively participate on Facebook. socialmediaexaminer.com Sunday, March 11, 12
  • 36. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup Howisthispossible?SubscriptionFunctionality PAGE: 36 Sunday, March 11, 12
  • 37. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup AmplifyyourVoice Engagethecommunity TalkabouttheBusiness Takeaconversationaltone ThoughtLeadershipTipsforFacebook PAGE: 37 Sunday, March 11, 12
  • 38. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup RewardingBrandAdvocates ProductTestimonials SharingVideos ShowcasingThoughtLeaders WaysB2BCompaniesareusingFacebook PAGE: 38 BRAND SPONSORSHIP Partner with agencies to accomplish this. Champion the initiative internally. On Facebook you are a reflection of your company as your company is a reflection of you. Sunday, March 11, 12
  • 39. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PAGE: Conferences,Panelists,andOtherFace-ShowingEvents RUNG5: GetInvolved 39 Sunday, March 11, 12
  • 40. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup Getinvolved •Participate/contributetoinpersonmeetings •Findpanelstobecomeapanelistorparticipantin •Utilizecontentonplatformstoshowcaseinvolvement OfflineIntegration PAGE: 40 BRAND SPONSORSHIP Partner with agencies to accomplish this. Getting into conferences, keynotes, and speaking engagements takes both time and effort. Sunday, March 11, 12
  • 41. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PAGE: DistributingNewMedia RUNG6:Webinars/Podcasts 41 Sunday, March 11, 12
  • 42. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup Expandyourcompanyandyourpersonalbrandwithawebinarorpodcast •Brandednewssources •Discussopinionsonindustryhot-topics Provideguidanceandmakesuretoalwaysincludeabioofyourself/yourcompanyattheend •Forlargecompanies,usetheteamtocontribute •Forsmallerorganizations,createa“face”ofthecompanywithoneortwopeople BEWARE: •Expecttoinvestalotoftime:sodon’tstartunlessyou’rereadyforcommitment(Newsgetsoldquick!) WebinarsandPodcasts PAGE: 42 FACT: 77% of B2B Marketers said their websites alone are not that effective at generating leads. socialmediaexaminer.com BRAND SPONSORSHIP Partner with agencies to accomplish this. Sunday, March 11, 12
  • 43. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup ConsidertheTiming&Investment RUNG7:PartneringwithanAgency PAGE: 43 Sunday, March 11, 12
  • 44. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup MaidenMedia,perhaps?:) 1.Developeitheraninternalteamoranexternalonetoamplifythe contentyoucreate 2.Maketheteaminchargeoffindingavenues andcreatingtheright mediamixtopublishthecontent 3.Keepinmindtheendgoalistospreadyourpersonalbrand impression,andasaresultthecompanybrandimpression DeveloptheRightTeam PAGE: 44 FACT: 60% of B2B Marketers have implemented a social media strategy, or will in the next year. socialmediaexaminer.com Sunday, March 11, 12
  • 45. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PAGE: FACT:PinterestDrivesMoreReferralTrafficThanGoogle+,YouTubeandLinkedInCombined BONUSRUNG:Pinterest 45 Sunday, March 11, 12
  • 46. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup AQuickLook Whatitis Asocialphoto-sharingwebsitethatallowsusersto“pin”imagestoboards oruserprofiles Whyitisimportant Pinterestisoneofthefastestgrowingsocialnetworksonlineandpresents anopportunityforB2Bbrandstoestablishavisualpresencewhilethesite isstillgeneratingbuzzallovertheinternet Pinterest PAGE: 46 FACT: Pinterest is a top 10 social network and has 11 million total visits per week hitwise.com Sunday, March 11, 12
  • 47. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup Positionedforgrowth,influence,andthesharingofknowledge(visually!) •Pinterestisoneofthemostrapidlygrowingsitesontheinternet •Itaccountsforaround3.6%ofreferraltrafficonline •Morethananyothersocialnetwork,PinterestisaboutDISCOVERY •50millionblogposts,bothB2CANDB2BreferencePinterest WhyB2BBusinessesShouldStartUsingPinterest PAGE: 47 Sunday, March 11, 12
  • 48. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup Avisualwaytorepresentyourcompany Thinkoutsidetheboxandusewhatyoualreadyhavetorepresentyour company.Pinteresthasamassiveuserbasethatisinterestedinthe followingthingsthatanyB2Bcompanycanpin,re-pinandshare! Showyouareanexpertatwhatyoudo! •E-Books •SlideShows •DataCharts •Infographics HowtoStartUsingPinterest PAGE: 48 Sunday, March 11, 12
  • 49. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup Everyonedoesthem.Knowledgeisthebestweapon. CommonMistakesonyourwayUp PAGE: 49 Sunday, March 11, 12
  • 50. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup 8CommonMistakes PAGE: 50 IgnoringtheimpactofSocialMediaReach TheInternetrewardsreach,themorepeoplewhoseeyour content,themoreitspreads NothavingCalltoActions Peopleneedtobeledtothefinaldestination ThinkingSocialreplacesTraditionalMarketing Integrationiskey NotunderstandinghowtomeasureROI TheSocialteamneedstoworkwiththeFinanceteamto understandthecostofacquiringcustomers Hiringthesamemarketer Traditionalmarketersdon’talwaysunderstandsocial.Think specialization NotunderstandingthedifferencesbetweenSocialNetworks Eachnetworkhasitsownnuancesthatshouldbeusedtohelp spreadtheword Notbudgetingenoughtime SocialMediawon’tchangethingsovernight,ittakestimeand investment ForgettingaboutSearch SearchandSocialMediagohand-in-hand Sunday, March 11, 12
  • 51. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup DigitalExperienceAgency MaidenMediaGroup PAGE: The#1Rule-togouptheladder,youactuallyhavetoclimb! 51 Sunday, March 11, 12
  • 52. ClimbingtheLadderofThoughtLeadership|Copyright2012MaidenMediaGroup That’sallfortoday HappyClimbing! Presentedby::MaidenMediaGroup Date:Philadelphia,07March2012 PAGE: MaidenMediaGroup DigitalExperienceAgency 52 Sunday, March 11, 12