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If you visit any web 2.0 today, you are likely to see some kind of UI elements that are common, from one website to another. These commonalities enhances UX in websites and web applications. The user accessing your website is likely to be already familiar with some UI cues (patterns) used on your website.
This easily allow your web application users identify and know the purpose of UI elements easily without branching off into a new thread for thinking and analyzing. In this presentation, I take members of the KNUST GDG through some of these Web design patterns.