SOCIAL MEDIA ENGAGEMENT
Presented By
Vijay Rayapati
@SMMPro http://smm-strategist.com91-9008-869-869

You Heard About It So Many Times
What is Social Media(SM)?

What is Social Media?

Social Media Platforms
So Much Noise – Confused?

Social Media Is About
People are using new digital platforms
to create content, participate in
discussions, engage in conversations,
collaborate as communities
and share information, opinions and
knowledge using social web.

What is Social Media?

Social Media Is For All
Individuals – share your thoughts, opinions, knowledge,
participate and engage in interested conversations to network with people across world –
what you can do is endless .
Businesses - connect with your brand stakeholders, engage to build relationships and
monitor brand online reputation are a few benefits to name – the opportunities for brands are
countless .
Societies - Encourages digital activism, helping social causes, crowd sourcing and
information sharing in crisis situations – For better world .

Every Day You Read
How Brands Can Use SM?

How To Start Social Media Engagement?
Follow a framework or process.
Understand the need of online medium and
choose the engagement strategy.
Adopt the right tools to listen, monitor and
measure your brand engagement goals.

Social Media Engagement Process
1.Listen .. Strategize 2. Monitor .. Measure
3. Understand .. Refine 4. Engage .. Empower

Everything Starts With Listening
 What people are talking about
your brand?.
 How conversations are taking
place around your brand?
 What is your online consumer
perspective towards the brand?.
 Do you see a need for brand
engagement in customers and
prospects conversations?

Social Media Strategy – The Planning
 Identify the engagement need for
your brand before you plan using
SM – Just don’t use, it’s no good.
 Strategy is to focus on understand
why, where and how? to engage
with target group.
 SM isn’t for big or small
companies but for those who want
to be close to customers.

Monitor and Measure
 Everyday people talk lot of stuff online
– is your brand part of those
conversations?.
 Who are the key influencers talking
about your brand? and Where?.
 What is the online reputation of your
(competitor) brand?.
 Define the metrics you like to measure
based on the brand engagement goals.

Understand and Refine
 Is your brand engagement in social-sphere
working? – are results aligned towards the
engagement need ?.
 Do you see positive buzz and better
customer or prospect engagement results?
 Don’t be rigid, to be social add the change
you need so be human– be an interesting
brand don’t bore people with messages.

Engage and Empower
 Engage with people interested in your
brand related conversations.
 Identify the key influencers of your
brand conversations and focus on
building brand loyalists.
 Be a catalyst to empower your brand
consumers or prospects when they
need help.

Strategy First and Tools Next
 We have tools for listening, monitoring and
measuring but not for humanizing a brand – so
focus on engagement strategy.
 Listening and Engagement are the key to
success in your brand social media
initiatives.
 You cannot control what is being said about it
on web but you can engage and minimize the
negative word of mouth.
 No body has success formula to SM and
everybody is learning so don’t feel bad if you
make mistakes.

Useful Tools For Engagement
Process
Listen Monitor Listen, Monitor &
Measure
Blog,& Microblog Search Socialmention, Radian6 & Scoutlabs
Tools (Google, OneRiot.com &
Technorati & Twitter) BoardTracker.com
Whostalkin.com, Xinureturns, Tweetbeep, Buzzlogic, BuzzMetrics &
BuzzGain & Tweetmeme, YackTrack Trackur
Socialmention.com & Twitstats,
Alerts (Google, Twitter Alerts (Google, Twitter Sysomos MAP &
and Backtype) and Backtype) Analytics Solutions

What I Do Full Time 
SM Audit & Strategy SM Consulting & SM Training
Execution
SM audit for brand, Online reputation Hands on training on
Identifying the engagement monitoring, Business using leading social media
need & key stake holders. Blogging and Social tools, guidelines and best
Engagement Consulting. practices
Analysis of brand marketing,
communications and sales Defining the measurement Community planning,
strategies. metrics, goals and tracking engagement, execution
the engagement impact. and management training.
How to align with online
engagement and best tools to Working with brand internal Brand social media policy
adopt. or outsourced team on and usage guidelines

Need Help? In Your Brand SM Engagement
 Want to hire me, please drop an email at
socialmedia@smm-strategist.com
 For free social media audit of your brand send me
an email at vijay@smm-strategist.com
 Got few queries on your brand SM engagement and
looking for conversations – follow me on Twitter
(@smmpro)
 For useful social media marketing tips, tools usage
and tricks – read my blog at http://smm-
strategist.com

Thanks and Regards – Vijay Rayapati
Got a questions or two please drop an email to vijay@smm-
strategist.com
Twitter: @SMMPro and Blog: http://smm-strategist.com