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"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
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"Leveraging Virality aspects in Facebook Platform" -- Facebook Developer Garage Bangalore

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Ram, Hashcube presentation on leveraging virality aspects in Facebook Platform at "Facebook Developer Garage Bangalore"

Ram, Hashcube presentation on leveraging virality aspects in Facebook Platform at "Facebook Developer Garage Bangalore"

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  • About Me and the companyOur apps and the work we do
  • What is viralityExplain acquisition, activation, retention, retention, referral and revenues
  • What existed before? – ads lot of dollars, untargetted and untrustedWhy virality would work on facebook? – because of the social graph so it is free, social, trusted because it is recommended by friends,
  • Optimize Viral flowsKeep repeating them

Transcript

  • 1. Virality in Facebook
  • 2. Ram, HashCube
  • 3. SudokuSolver
    Most popularSudoku Game on Facebook & myspace
    Among the few Apps that reward users with real prizes
    CashCube
    Newly released App
    Among the few Apps that reward users with real prizes
  • 4. Viralityand it’s importance
    0 to a few MM in a week
  • 5. How does it work?
  • 6. Engaging
    Universal
    Sudoku, celebrities
    Real prizes from AppPrizes
    Game Mechanics
    Social
    Challenge with friends
    Badges
    The Idea
  • 7. Viral Avenues
    Requests/Invites
    Counters
    Dashboard news
    Profile Tab (removed in Nov ‘10)
    Like
    Feeds
  • 8. Leveraging them
    Optimizing, Interesting, A/B Tests and Analytics
  • 9. Where do users come from ?
  • 10. Test & optimize
  • 11. Metrics for virality
    for every new user
    how many users should they get more
    > 1.4 users leads to exponentional growth
  • 12. In depth
    Track…
    No. Invites sent
    No. Notifications sent
    % clicked
    % shared
  • 13. Questions?
    Thank you!
    www.hashcube.com