Your SlideShare is downloading. ×
0
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
"Leveraging Virality aspects in Facebook Platform" --  Facebook Developer Garage Bangalore
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

"Leveraging Virality aspects in Facebook Platform" -- Facebook Developer Garage Bangalore

4,598

Published on

Ram, Hashcube presentation on leveraging virality aspects in Facebook Platform at "Facebook Developer Garage Bangalore"

Ram, Hashcube presentation on leveraging virality aspects in Facebook Platform at "Facebook Developer Garage Bangalore"

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
4,598
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • About Me and the companyOur apps and the work we do
  • What is viralityExplain acquisition, activation, retention, retention, referral and revenues
  • What existed before? – ads lot of dollars, untargetted and untrustedWhy virality would work on facebook? – because of the social graph so it is free, social, trusted because it is recommended by friends,
  • Optimize Viral flowsKeep repeating them
  • Transcript

    • 1. Virality in Facebook
    • 2. Ram, HashCube
    • 3. SudokuSolver
      Most popularSudoku Game on Facebook & myspace
      Among the few Apps that reward users with real prizes
      CashCube
      Newly released App
      Among the few Apps that reward users with real prizes
    • 4. Viralityand it’s importance
      0 to a few MM in a week
    • 5. How does it work?
    • 6. Engaging
      Universal
      Sudoku, celebrities
      Real prizes from AppPrizes
      Game Mechanics
      Social
      Challenge with friends
      Badges
      The Idea
    • 7. Viral Avenues
      Requests/Invites
      Counters
      Dashboard news
      Profile Tab (removed in Nov ‘10)
      Like
      Feeds
    • 8. Leveraging them
      Optimizing, Interesting, A/B Tests and Analytics
    • 9. Where do users come from ?
    • 10. Test & optimize
    • 11. Metrics for virality
      for every new user
      how many users should they get more
      > 1.4 users leads to exponentional growth
    • 12. In depth
      Track…
      No. Invites sent
      No. Notifications sent
      % clicked
      % shared
    • 13. Questions?
      Thank you!
      www.hashcube.com

    ×