Virality in Facebook<br />
Ram, HashCube<br />
SudokuSolver<br />Most popularSudoku Game on Facebook & myspace<br />Among the few Apps that  reward users with real prize...
Viralityand it’s importance<br />0 to a few MM in a week<br />
How does it work?<br />
Engaging<br />Universal<br />Sudoku, celebrities<br />Real prizes from AppPrizes<br />Game Mechanics<br />Social<br />Chal...
Viral Avenues<br />Requests/Invites<br />Counters<br />Dashboard news<br />Profile Tab (removed in Nov ‘10)<br />Like<br /...
Leveraging them<br />Optimizing, Interesting, A/B Tests and Analytics<br />
Where do users come from ?<br />
Test & optimize<br />
Metrics for virality<br />for every new user<br />how many users should they get more<br />> 1.4 users leads to exponentio...
In depth<br />Track…<br />No. Invites sent<br />No. Notifications sent<br />% clicked<br />% shared<br />
Questions?<br />Thank you!<br />www.hashcube.com<br />
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"Leveraging Virality aspects in Facebook Platform" -- Facebook Developer Garage Bangalore

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Ram, Hashcube presentation on leveraging virality aspects in Facebook Platform at "Facebook Developer Garage Bangalore"

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  • About Me and the companyOur apps and the work we do
  • What is viralityExplain acquisition, activation, retention, retention, referral and revenues
  • What existed before? – ads lot of dollars, untargetted and untrustedWhy virality would work on facebook? – because of the social graph so it is free, social, trusted because it is recommended by friends,
  • Optimize Viral flowsKeep repeating them
  • "Leveraging Virality aspects in Facebook Platform" -- Facebook Developer Garage Bangalore

    1. 1. Virality in Facebook<br />
    2. 2. Ram, HashCube<br />
    3. 3. SudokuSolver<br />Most popularSudoku Game on Facebook & myspace<br />Among the few Apps that reward users with real prizes<br />CashCube<br />Newly released App<br />Among the few Apps that reward users with real prizes<br />
    4. 4. Viralityand it’s importance<br />0 to a few MM in a week<br />
    5. 5. How does it work?<br />
    6. 6. Engaging<br />Universal<br />Sudoku, celebrities<br />Real prizes from AppPrizes<br />Game Mechanics<br />Social<br />Challenge with friends<br />Badges<br />The Idea<br />
    7. 7. Viral Avenues<br />Requests/Invites<br />Counters<br />Dashboard news<br />Profile Tab (removed in Nov ‘10)<br />Like<br />Feeds<br />
    8. 8. Leveraging them<br />Optimizing, Interesting, A/B Tests and Analytics<br />
    9. 9. Where do users come from ?<br />
    10. 10. Test & optimize<br />
    11. 11. Metrics for virality<br />for every new user<br />how many users should they get more<br />> 1.4 users leads to exponentional growth<br />
    12. 12. In depth<br />Track…<br />No. Invites sent<br />No. Notifications sent<br />% clicked<br />% shared<br />
    13. 13. Questions?<br />Thank you!<br />www.hashcube.com<br />

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