Popular local high-end fashion label geared towards the design and manufacture of
women’s fashion wear
traditional garments and accessories
Vision Statement of Karma:
Our Vision is to be bring the Trendy Fashion Solutions for Stylish individuals.
Creating an Arena for Fashion lovers. Be the market leader in fashion solution industry .
Karma Red - Karma Couture and Karma Wedding
Karma Pink – Prêt
Brand quality and production
Full product life cycle
Live Nationwide Inventory System
Karma started out as a house-run business in Lahore eight years ago and has steadily expanded ever since .
The Organization Hierarchy
Studio CS (Studio Customer services)
Brand manager Pink
Brand manager Red
Human Resource Practices
Policy of Hiring People
Policy for hiring people:
Employee Training and Development
Expansion in PINK and RED
Karma Classic Old
Introduce an executive collection for working females
Enter into the male fashion arena to increase overall revenue
Partner with leading online stores e.g. Amazon to have a global presence and increase Sales
Introduce low–end collections to reach out to the masses. e.g. Levi's Signature
Introduce aggressive marketing strategies to out-perform the competitors
A marketing concept that measures consumers knowledge of a brand's existence.
Pepsi – We Know.
Coca Cola – We Know.
Pakola – Do we really know ????
Marketing Strategies that works
Radio and TV
Get catalogues ported for various cell phone models and keep them updated.
Partner with Carriers and provide the Catalogues through their Network.
Reach out to the masses in real time.
Announce offer/hot deals
Go Mobile !!
If you had to live on a deserted island and could only take one of the following with you, which would you take? Marketing Opportunity
Talk to Us [Online Support]
Become a Fan
Increase interaction among Consumer themselves
Publish Consumer Testimonials and Ratings
Win prizes by playing an online game
Social Media Marketing
This is a Student project – information provided in this presentation may not be correct, as hypothetical data was used. If you wish to use this presentation, first get the rights reserved from the author. Please do not copy or use without reference.