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  1. 1. PINTERESTING Jaclyn Slovic Ammy Sriyunyongwat Kiersten Wing
  2. 2. What do these photos have in common?
  3. 3. The Photo Sharing Landscape
  4. 4. Trends• Specialization based on interests – Dating – Fashion, shopping, style• Integration of video sharing• Instant photo sharing: LiveShare• Unique apps for specific functions – Batch – Dermandar
  5. 5. The Evolution of Photos
  6. 6. Photo Sharing Apps vs. Social Networks VS
  7. 7. Instagram• Share your life with friends through pictures enhanced with fun & quirky filters• @instagram••
  8. 8. Instagram: Fast Facts• Co-founders: Kevin Systrom and Mike Krieger (@mikeyk)• Mobile only (iOS 3.1.2 or above)• Launched October 6, 2010• Originally called Burbn
  9. 9. Instagram: Features• Filters you can add to your photos• Ability to share on social networking sites• Photos can only be posted in square shapes• Use of hashtags to aid searches• Ability to ―like‖ or comment
  10. 10. Instagram Contest Rules1. Your photo must include the #NewhouseSM6 hashtag2. You cannot ―like‖ your own photo3. You must ―like‖ at least one other NewhouseSM6er’s photo4. You can ―like‖ as many photos as you wish5. As of now, you can use social media to promote your photo
  11. 11. Instagram: How-To• Filters• Hashtags• Icons: Add New Keyboard > Emoji
  12. 12. Instagram: Trivia• Founders met their investors in a bar• Server crashed on launch day• Reached 500,000 users in under a month• Only 3 months to reach 1 million users (faster than Facebook)• Over 300,000 photos uploaded every day• Based at the old Twitter offices
  13. 13. Instagram: Tips• Improve your picture quality• Don’t upload all your good pictures at once• Likes & comments• Participate in competitions
  14. 14. Instagram: Extensions• Statigram• Instamap• Stickygram• Printstagram• Postagram, Instapost• Carousel• Photoshake• Instamory• Instaframe• Casetagram
  15. 15. Statigram• @statigram•• Web viewer for Instagram photos• Statistics about your account• Send private messages• Makes Instagram contests easier
  16. 16.• Phil Gonzalez• @philgonzalez• ―It’s a very addicting app as there is a mix of competition and a sense of belonging to a same community.‖• ―Many times, you want to do a successful app so you implement a lot of tools, but that’s big mistake. Its always better to launch a very simple app and evolve it.‖
  17. 17. • Organize and share things you find on the web through ―pinboards‖• @pinterest• Free, invite-only• Platforms – Web: – Mobile: iOS & Android
  18. 18. Pinterest: Fast Facts• Headquartered in Palo Alto, California• Co-founders: Ben Silberman, Paul Sciarra & Evan Sharp
  19. 19. Pinterest: History• Began in December 2009• Achieved closed beta status in March 2010, then operated in invitation-only open beta• Later, site-made registration possible after an e-mail request• ―50 Best Websites of 2011‖ in Time Magazine, August 2011• In October 2011, secured $27 million in funding from Andreessen Horowitz, which valued the company at $200 million USD
  20. 20. Pinterest Basics• A pin is an image and may be divided into pictures, videos, discussions and gifts• Browse pinboards to discover new things and get inspiration from people who share your interests• Create and populate theme- based image boards with media found online using the Pin It button
  21. 21. Pin Etiquette Be nice Credit your sources Avoid self-promotion Report objectionable content Tell us how to make Pinterest better Suggestions: Bugs: Help:
  22. 22. Pinterest: Ben Silbermann• @8en• ―I’ve always thought that the things you collect — whether it’s the furniture in your home or the music on your iPod — says a lot about who you are.‖• ―I thought it would be great to bring that entire experience online and help connect people who have common interests.‖
  23. 23. Instagram Contest Update
  24. 24. • Photo management and sharing application: store, sort, search and share photos online• @flickr• Free and Pro accounts• Platforms – Web: – Desktop – Mobile: iOS, Windows Phone 7, Android
  25. 25. Flickr: Fast Facts• Launched February 2004• Founded by Stewart Butterfield and Caterina Fake• Owned by Yahoo!• 71 million registered members• 80 million unique visitors• Hosts more than 6 billion images
  26. 26. Flickr: Uploading Photos
  27. 27. The Organizr
  28. 28. Flickr on Your Site• The Flickr badge – Create a dynamic badge to display your Flickr photos on your website• The slideshow – Click ―share‖ in Slideshow mode to grab the link
  29. 29. Flickr App Garden• Picnik• Flickriver• Bulkr• Bing Maps Streetside• Docent
  30. 30. Flickr API
  31. 31. The future of photo sharing
  32. 32. Who won?
  33. 33. Thank you!
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