What’s Your Web 2.0 Comfort Level?
Using the free online tool, Zoomerang,
please take a moment to fill out our short survey.
Social: refers to the interaction of
organisms with other organisms and
their collective co-existence.
Media: the transmission
channels or tools used to store
and deliver information or data.
Web 2.0: The second generation of the World Wide Web,
especially the movement away from static webpages to
dynamic and shareable content and social networking.
Intro to Social Media Tools
Social Bookmarking –
Blogging – Wordpress,
Blogger, Tumblr, Posterous
Social Networking and
Microblogging – Twitter
Networking – Foursquare,
Social Profile Networks –
Myspace, Ning, Linked In,
Think of Added Value
Think of Internal & External Value
W H A T S O C I A L M E D I A T O O L S H A V E Y O U U S E D ?
Describe Your Experiences
What Are Your Peers Doing?
“How Small Business Is Using Social Media” Mashable.com March 2, 2010
A N D H O W D I D T H E Y D O I T ?
Who’s Had Success?
Let’s Take a Look…
Who? What? How?
Gap 441,000 Groupons were sold,
bringing in a little more than
Groupon Deal: $25 for
$50 worth of
Old Spice Over the past three months,
sales jumped 55 percent and
in the past month, they rose
107 percent, also per Nielsen.
Twitter and video
Target Daily views on Facebook
page increased 4,800
percent, with wall gathering
3,000+ personal stories by
fans. An additional 97,091 fans
in just two weeks.
Mashable “5 Winning Social Media Campaigns” & Stoneig.com “Experimental and
Successful Social Media Campaigns”
How Do I Keep Up?
Read industry blogs
Search for social
media news outlets
Subscribe to RSS feeds
Social Media Club
Lack of control
Authority can be
History kept. . .
Pros and Cons of Web 2.0
D O Y O U S E E M O R E P R O S O R C O N S
F O R Y O U R B U S I N E S S ?
What Are Your Thoughts?
What’s Your Message?
A Discussion with Dr. Jose Lepervanche,
Professor of Supervision and Management
C R E A T I N G Y O U R P R E S E N C E O N L I N E
Now It’s Your Turn!
W H A T O N E T O O L D O Y O U F E E L C O N F I D E N T T H A T
Y O U C A N W A L K A W A Y A N D I M P L E M E N T T O D A Y ?
What are your thoughts? How can we help you get started?
Social Media Tutorials Available @ distancelearning.org
Thank you for your participation; we hope you’ll
join us for the remainder of this workshop series!