Web 2.0 in the Business Environment


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  • I keep track of my login/passwords by making them uniform across the board.
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  • There is so much to discover about Social Media tools and so much information to learn. Do you have any suggestions about managing your time when deciding to participate in a social network community? Any tips on how to keep track of your login/passwords to all of the communities you join? (I use a Rolladex and file all my passwords under 'P'.)

    Looking forward to the next workshop that will focus on the How Do I Do....
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  • Handout – Glossary of Web 2.0 Tools – Choose 3 examples and their business applications
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  • Web 2.0 in the Business Environment

    1. 1. S O C I A L M E D I A I N T H E B U S I N E S S E N V I R O N M E N T Mission Critical:
    2. 2. A N D W H O A R E Y O U ? Who Are We?
    3. 3. What’s Your Web 2.0 Comfort Level? Using the free online tool, Zoomerang, please take a moment to fill out our short survey.
    4. 4. Some Definitions Social: refers to the interaction of organisms with other organisms and their collective co-existence. Media: the transmission channels or tools used to store and deliver information or data. Web 2.0: The second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content and social networking.
    5. 5. Intro to Social Media Tools  Social Bookmarking – Digg, Reddit, StumbleUpon, Delicious  Blogging – Wordpress, Blogger, Tumblr, Posterous  Social Networking and Microblogging – Twitter  Location-Based Social Networking – Foursquare, GoWalla, Facebook Places  Social Profile Networks – Myspace, Ning, Linked In, Facebook Think of Added Value Think of Internal & External Value
    6. 6. W H A T S O C I A L M E D I A T O O L S H A V E Y O U U S E D ? Describe Your Experiences
    7. 7. Some of the Top Tools for Business
    8. 8. What Are Your Peers Doing? “How Small Business Is Using Social Media” Mashable.com March 2, 2010
    9. 9. A N D H O W D I D T H E Y D O I T ? Who’s Had Success?
    10. 10. Let’s Take a Look… Who? What? How? Gap 441,000 Groupons were sold, bringing in a little more than $11 million. Groupon Deal: $25 for $50 worth of merchandise Old Spice Over the past three months, sales jumped 55 percent and in the past month, they rose 107 percent, also per Nielsen. Twitter and video Target Daily views on Facebook page increased 4,800 percent, with wall gathering 3,000+ personal stories by fans. An additional 97,091 fans in just two weeks. Facebook app Mashable “5 Winning Social Media Campaigns” & Stoneig.com “Experimental and Successful Social Media Campaigns”
    11. 11. How Do I Keep Up?  Join professional communities  Read industry blogs  Search for social media news outlets  Subscribe to RSS feeds  Mashable.com  Social Media Club  Braintraffic.com  Engadget.com  Wired.com
    12. 12. Disadvantages Advantages  Upkeep  Extra work  Lack of control  Authority can be Challenged  History kept. . . forever  Openness  Community building  Brand strengthening  Communication  Closer relationships with stakeholders  Networking  Benchmarking Pros and Cons of Web 2.0
    13. 13. D O Y O U S E E M O R E P R O S O R C O N S F O R Y O U R B U S I N E S S ? What Are Your Thoughts?
    14. 14. What’s Your Message? A Discussion with Dr. Jose Lepervanche, Professor of Supervision and Management
    15. 15. C R E A T I N G Y O U R P R E S E N C E O N L I N E Now It’s Your Turn!
    16. 16. W H A T O N E T O O L D O Y O U F E E L C O N F I D E N T T H A T Y O U C A N W A L K A W A Y A N D I M P L E M E N T T O D A Y ? The Takeaway
    17. 17. Talkback What are your thoughts? How can we help you get started? Contact Us ammoore@fscj.edu www.twitter.com/amylizmoore www.twitter.com/fscjopen Social Media Tutorials Available @ distancelearning.org
    18. 18. Thank you for your participation; we hope you’ll join us for the remainder of this workshop series!