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SCORE Social Media Presentation - 2011

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  • Handout – Glossary of Web 2.0 Tools – Choose 3 examples and their business applications
  • Add Linked In – replace either groupon or foursquare. Also mention how any of these need to coordinate with a website. Best practices for using the web for marketing (handout).
  • Mention groups, ads, Fan pages, Facebook best practices (handout)
  • Twitter and blogging. Good for connecting with fellow industry leaders, disseminating news by the second.
  • Google Docs, etc.
  • Transcript

    • 1. New ways to engage Customers, Build Stronger Relationships and Connect to the World at Large.
      Social Media
    • 2. A New Language
    • 3. What Is Social Media?
      Social: refers to the interaction of organisms with other organisms and their collective co-existence.
      Media: the storage/transmission vehicles or tools used to store and deliver information or data. 
    • 4. ?
    • 5. And How Can Businesses Use Them?
      What Are the Tools?
    • 6. What Are Your Peers Doing?
      “How Small Business Is Using Social Media” Mashable.com March 2, 2010
    • 7. Intro to Social Media Tools
      Social Bookmarking – Digg, StumbleUpon, Delicious
      Blogging – Wordpress, Blogger, Posterous
      Microblogging – Twitter
      Location-Based Social Networking – Foursquare, GoWalla, Facebook Places
      Social Networks – Myspace, Ning, Linked In, Facebook
      Think of Added Value
      Think of Internal & External Value
    • 8. Some of the Top Tools for Business
      Facebook
      Twitter
      LinkedIn
      Groupon
    • 9. Twitter Stats
    • 10. Facebook Stats
    • 11. Other Social Media Stats
      • LinkedIn has more than 100 million users worldwide.
      • 12. More than 30 billion pieces of content are shared each month on Facebook. This is an average of 7 billion pieces of content per week.
      • 13. More than 24 hours of video is uploaded to Youtube every minute.
      • 14. More than 1 million companies have LinkedIn Company Pages
      Drawn from Econsultancy’s “Internet Statistics Compendium” (2011)
    • 15. Facebook
      What Is It?
      Profile & Wall
      Comments
      Photo Tagging
      Location Check-In
      Some Business Options
      Facebook “Pages”
      Facebook “Groups”
      Facebok “Ads”
      Facebook “Places”
    • 16. Blogging for Business
      General Blogging
      Wordpress, Blogger
      Industry News
      Before/After Photos
      Helpful Articles
      Microblogging
      Twitter
      Tweets
      Followers
      News Updates
    • 17. QR Codes for Business
      Can Lead to Any Website
      Can Be Generatedfor Free
      Shows Your Technological Acumen
      Great for Print Materials
      Can Be Scanned by Any Smart Phone
    • 18. Online Collaboration
      Store Documents in “the cloud.”
      Share documents with collaborators.
      Keep ONE version of document being revised.
      Collaborate on documents, spreadsheets, and presentations.
    • 19. And How did they do it?
      Who’s Had Success?
    • 20. Let’s Take a Look…
      Mashable “5 Winning Social Media Campaigns” & Stoneig.com “Experimental and Successful Social Media Campaigns”
    • 21. Disadvantages
      Advantages
      Upkeep
      Extra work
      Lack of control
      Authority can be challenged
      History kept. . . forever
      Openness
      Community building
      Brand strengthening
      Communication
      Closer relationships with stakeholders
      Networking
      Benchmarking
      Pros and Cons of Web 2.0
    • 22. Social Media for Business
    • 23.
    • 24. Resources Handout
      How Do Businesses Keep Up?
    • 25. What would you like to learn more about?
      What Are Your Thoughts?
    • 26. Talkback
      How can we help you get started?Contact Usammoore@fscj.edu
      jgiulian@fscj.eduwww.twitter.com/amylizmoore