What Is Social Media? Social: refers to the interaction of organisms with other organisms and their collective co-existence. Media: the storage/transmission vehicles or tools used to store and deliver information or data.
And How Can Businesses Use Them? What Are the Tools?
What Are Your Peers Doing? “How Small Business Is Using Social Media” Mashable.com March 2, 2010
Intro to Social Media Tools Social Bookmarking – Digg, StumbleUpon, Delicious Blogging – Wordpress, Blogger, Posterous Microblogging – Twitter Location-Based Social Networking – Foursquare, GoWalla, Facebook Places Social Networks – Myspace, Ning, Linked In, Facebook Think of Added Value Think of Internal & External Value
Some of the Top Tools for Business Facebook Twitter LinkedIn Groupon
Let’s Take a Look… Mashable “5 Winning Social Media Campaigns” & Stoneig.com “Experimental and Successful Social Media Campaigns”
Disadvantages Advantages Upkeep Extra work Lack of control Authority can be challenged History kept. . . forever Openness Community building Brand strengthening Communication Closer relationships with stakeholders Networking Benchmarking Pros and Cons of Web 2.0