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Social media as I know
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Social media as I know

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Ammar Mohammed will discuss blogging and how content on websites and social media can improve the visibility of a person, company or organization. ...

Ammar Mohammed will discuss blogging and how content on websites and social media can improve the visibility of a person, company or organization.

Ammar is responsible for New Media operations at Al Jazeera News. He is a certified instructor and gives training courses in New Media and Social Media.
He is an avid blogger and tweeter about a range of issues including the media, social and youth issues.
http://www.refreshqatar.com/

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  • One of our first goals is to convert social followers into email subscribers.1 – Add email signup to your facebook page.2 – Run frequent promotions designed to capture email addresses.
  • Remember the fan gates we talked about earlier? Here’s an example of a fan gate + email form. Nearly 12% of their new weekly email subscribers come from facebook.

Transcript

  • 1. IDEAS € $ “(-[&} SOCIAL MEDIA % WEB @ MARKETING &BLOGGING 64 FACEBOOK ™ SOCIAL SEO NETWORK © PAST MEDIA £ :))¥ TWITTER NOW EMAIL FUTURE Ammar Mohammed|Blogger and new media expert|ammartalk.com – twitter.com/ammr | 1
  • 2. PAST
  • 3. SOCIAL MEDIA & BLOGGING “PAST-NOW-FUTURE” PAST
  • 4. SOCIAL MEDIA & BLOGGING “PAST-NOW-FUTURE” PAST
  • 5. BLOGGING IN QATAR1. MORE THAN 1140 ARABIC BLOG IN QATAR IN 2009.2. TWITTER USERS LESS THAN 4000 IN 20093. 436.000 INTERNET USER IN QATAR 2008
  • 6. USES OF BLOGGING IN ARAB COUTIERS Exchange Freedom of Dialogue Personality the speech experiences
  • 7. POWER OF SOCIAL MEDIA AND BLOGGING25 FEB 2009 – 15:00
  • 8. POWER OF SOCIAL MEDIA AND BLOGGING25 FEB 2009 – 16:00
  • 9. POWER OF SOCIAL MEDIA AND BLOGGING26 FEB 2009
  • 10. WHAT IS THE EFFECT OF BLOGGING AND SOCIAL MEDIA? PEOPLE STARTED TALKING ABOUT THEIR HOBBIES
  • 11. WHAT IS THE EFFECT OF BLOGGING AND SOCIAL MEDIA? YOUTH STARTED TALKING ABOUT THEIR PROBLEMS FREELY
  • 12. WHAT IS THE EFFECT OF BLOGGING AND SOCIAL MEDIA? WRITERS: NO MORE FOR RED LINES
  • 13. WHAT IS THE EFFECT OF BLOGGING AND SOCIAL MEDIA? PRESS ADD MORE DETAILS OF NEWS = COMPETITION
  • 14. WHAT IS THE EFFECT OF BLOGGING AND SOCIAL MEDIA? ARAB COUNTRIES HAVE BECOME MORE CLOSER
  • 15. WHAT IS THE EFFECT OF BLOGGING AND SOCIAL MEDIA? OLD MEDIA AND NEW MEDIA CHANGED FROM COMPETITION TO INTEGRATION
  • 16. WHAT IS THE EFFECT OF BLOGGING AND SOCIAL MEDIA? SHOW YOUR FACE IT YOUR IDENTITY
  • 17. SOCIAL MEDIA & BLOGGING “PAST-NOW-FUTURE” NOW
  • 18. SOCIAL MEDIA IN NUMBERSFACEBOOK : 800 MILLION USERS – OCT 2011TWITTER: 200 MILLION – OCT 2011LINKDEN : 115 MILLION – OCT 2011 GOOGLE+ 50 MILLION – OCT 2011 10 MILLION USERS IN TWO WEEKS
  • 19. MIDDLE EAST FACEBOOK DEMORAGHICS
  • 20. MIDDLE EAST FACEBOOK DEMORAGHICS
  • 21. MIDDLE EAST FACEBOOK DEMORAGHICS
  • 22. MIDDLE EAST FACEBOOK DEMORAGHICS
  • 23. MIDDLE EAST FACEBOOK DEMORAGHICS
  • 24. FACEBOOK IN QATAR27 MILLION 711 THOUSAND ARABIC USERS ONFACEBOOK APRIL 2011The number doubled april 2010400,281 FACEBOOK USERS IN QATARWas 30,780 in 2010YOUTH 15 TO 29 YEARS – 70 %USERS UNDER 29 – 56%
  • 25. FACEBOOK IN QATARQATAR SECOND HIGHEST GULF COUNTRY BY USING FACEBOOK29 PER CENT , UAE 28,0369 OF FACEBOOK USERS IN QATARARE MALE = 6TH HIGHEST ARABICCOUNTRY WHERE THE NUMBEROF MALE USERS16 % USING FACEBOOK IN ARABIC79.42 POST ENGLISH CONTENT
  • 26. TWITTER IN QATAR155 MILLION TWEET WORLD WIDE EVERY DAY200 MILLION USERS = 30 TO 40% ARE ACTIVE USERS6 MILLION +567000 USERS IN ARAB COUNTRIES22,750000 TWEET JANUARY TO APRIL2011252,000 EVERY SECONDQATAR TOP ARAB COUNTRY IN TERMSOF SPREAD OF TWITTER 8.46 . UNQATAR TOP GULF COUNTRY IN TERMSOF SPREAD OF TWITTER 7.83
  • 27. TWITTER IN QATAR34000 TWEET EVERY DAY FROM QATAR133000 ACTIVE TWITTER USER IN QATAR209000 ACTIVE TWITTER USERS IN UAE
  • 28. SUCCESSSTORIES
  • 29. QTEL FAIL – 7 JULY 2011
  • 30. QTEL FAIL – 7 JULY 2011
  • 31. QTEL FAIL – 7 JULY 2011WE HAD USE #QTELFAIL HASH TAG.AFTER THAT QTEL FIX THEIR SERVIES
  • 32. MINSTORY OF INTERIORONLY 7 HOURS ON TWITTER AND SOCIAL MEDIAARABIC UPDATES ONLYNO UPDATES ON WEEKENDNO SOCIAL MEDIA STRATEGY
  • 33. #LALLZIADACONTROL THE PRICEAMIRI’S DECISION TO MONITORPRICESMEDIA HELP TWITTER USER ANDWRITE ABOUT THEIR STORY THE CAMPAIGN CONTINUES
  • 34. CONSUMER PROTECTION
  • 35. #QATARPENGUINSHARE IT IT REALY HAPPENDUSING VIDEOPART OF MARKETING CAMPGIAN
  • 36. MORE ON SOCIAL MEDIAWHENIT HAPPEND , TAKE , UPLOAD IT Taken by @ammr
  • 37. MORE ON SOCIAL MEDIASOCIAL MEDIA ADS!OF MINSTRY OF MUNICIPALITYAND URBAN PLANNING Taken by @ammr
  • 38. NOT ACTIVE
  • 39. QATAR UNIVERSITY24/ 7 Taken by @ammr
  • 40. KATARA QATAR24/ 7
  • 41. MORE
  • 42. WE HAVE FOLLOWES WITHOUT UPDATE
  • 43. SOCIAL MEDIA & BLOGGING “PAST-NOW-FUTURE” THINGS WE NEEDED
  • 44. THINGS WE NEEDED1. LISTEN2. BUILD YOUR SOCIAL MEDIA TEAM3. GO FOR YOUR SOCIAL MEDIA PLAN
  • 45. THINGS WE NEEDED4. INTERACTIVE WITH YOUR AUDIENCE5. LEARN … LEARN ANS LEARN6. BE ONLINE
  • 46. THINGS WE NEEDED7. YOU HAVE AN EXPERIENCE.. START YOUR BLOG8. TWEETUPS AND MEETUPS9. FOLLOW ME – TWITTER.COM/AMMR
  • 47. POPULAR IS POPULAR FOR A REASON 10. BE A JOINER............................................. Not Just a Pusher............................................. Use the Twitter Trending Topics to join in relevant conversations. You don’t always have be the one starting the topic.
  • 48. POPULAR IS POPULAR FOR A REASON 10. BE A JOINER 11. BE ANALYTICAL............................................. ............................................. Not Just a Pusher Most Popular Items............................................. ............................................. Use the Twitter Trending Use analytics to find the Topics to join in relevant most popular items on conversations. You your site and spread don’t always have be the them far and wide one starting the topic. through your social networks.
  • 49. POPULAR IS POPULAR FOR A REASON 10. BE A JOINER 11. BE ANALYTICAL 12. BE ENGAGING............................................. ............................................. ............................................. Not Just a Pusher Most Popular Items Ask & Respond............................................. ............................................. ............................................. Use the Twitter Trending Use analytics to find the Huge response can be Topics to join in relevant most popular items on generated by posing a conversations. You your site and spread question with your don’t always have be the them far and wide posting, then one starting the topic. through your social responding to your networks. audience to keep the conversation going.
  • 50. IT’S TIME TO INTEGRATE13. SOCIAL + EMAIL75% of social media users say email isstill the best way for brands tocommunicate with them. (hubspot)14. SOCIAL + MOBILEThink mobile apps and placements.
  • 51. 15. SOCIAL + EMAIL
  • 52. 15. SOCIAL + EMAIL
  • 53. THINGS WE NEEDED GET YOUR AUDIENCE TO PAY (WITH THEIR NETWORKS)
  • 54. SOCIAL MEDIA & BLOGGING “PAST-NOW-FUTURE” FUTURE
  • 55. SOCIAL MEDIA & BLOGGING “PAST-NOW-FUTURE”TWITTER - ARABIC INTERFACE – TAGHREEDAT.COMTHE FIRST ARAB VOLUNTEER TECHNICIAN COMMUNITYON THE INTERNET
  • 56. SOCIAL MEDIA & BLOGGING “PAST-NOW-FUTURE” MORE ARABIC PROJECT = HELPING ARABIC CONTENT ON INTERNET – NOW 3% OF INTERNET CONTENT IN ARABIC ONLY
  • 57. SOCIAL MEDIA & BLOGGING “PAST-NOW-FUTURE” USING NEW KIND OF SOCIAL MEDIA
  • 58. SOCIAL MEDIA & BLOGGING “PAST-NOW-FUTURE” FIBRE – UP 100 MBPS HIGH SPEED = MORE CONTENT UPLOAD FROM QATAR
  • 59. THANK YOUFOR COMING!You may contact usBy web at:ammartalk@gmail.comTwitter.com/ammrwww.ammartalk.com http://slidesha.re/socialmasi