Technology: The Leap Forward

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By: Mr. Husni Khuffash (Country Manager, Microsoft Jordan)

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  • Facing a downturn the best performing companies open up more of a performance gap over their competitors than during more buoyant economic conditions.They do this by continuing invest selectively in the best growth opportunities, ensuring they keep driving profitable areas hard and being rigourous about cost management. In doing this they build capabilities which sustain success in the future. “There’s never a better time to steal market share than in a recession. In the Great Depression, W K Kellogg continued marketing his cereals as all his rivals were cutting back; in doing so, he pulled ahead of Post Cereals in sales, a change that has never been reversed” (Advertising on the Edge, The Economist)
  • Technology: The Leap Forward

    1. 1. Technology: The Leap Forward<br />Husni Khuffash<br />Country Manager<br />Microsoft Jordan<br />
    2. 2. My Personal Journey<br />Technology<br />
    3. 3.
    4. 4. Need for Continuous Innovation<br />“Innovation is the industrial engine of the 21st century”<br />4<br />
    5. 5. Key drivers of regional innovation<br />Resources<br />Culture<br />Infrastructure<br />
    6. 6. 6<br />Technology Transforming our lives<br />Access<br />THE CLOUD!<br />Tools of production<br />Storage<br />Social Networks<br />Mobility & New Devices<br />Advertising<br />
    7. 7. Opportunities for you – Your potential to be what’s next <br />Approximately $200,000 worth of Microsoft Software per Startup <br />
    8. 8. Collaboration is crucial<br />“Some secrets are more valuable when shared”<br />-Ed McCracken<br />– Steve Jobs, Fortune<br />8<br />
    9. 9. 9<br />Fulfilling user needs should be the focus<br />70-80% of new product development that fails does so because of a failure to understand user needs<br />
    10. 10. Moving fast then iterating is the best way to proceed<br />“Big will not beat small anymore. It will be fast beating slow”<br />- Rupert Murdoch<br />10<br />
    11. 11. What’sStoppingUs?<br />
    12. 12. What’s stopping us<br />Only 3.2% of the 28.5% worldwide internet penetration comes from the Middle East<br />Technology in Education<br />Resistance to change<br />
    13. 13. How winners get ahead in a slowdown<br />Invest for growth<br />Drive profit by targeting<br />Manage costs <br />13<br />
    14. 14. Video<br />
    15. 15. husnik@microsoft.com<br />www.microsoft.com/jordan<br />www.facebook.com/microsoftjordan<br />@husnik <br />www.twitter.com/microsoftjordan<br />@MicrosoftJordan<br />http://ca.linkedin.com/in/husni<br />www.youtube.com/microsoftjo<br />

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