AmmanTT - Social gaming

Social Gaming
How games are changing the world!
HussamHammo
Chief Products Officer
@abuhammo
Amman Tech Tuesdays “Gaming Edition” – August 3rd

About Wizards Productions
Wizards has 11 titles, 9 were made inhouse
Has 350 thousand registered players
30 million page views per month
Business model: Freemium (user upgrades)

Our Statistics
64% of users are from Saudi Arabia
71% of users are between 13 – 22 years old
One card, Cash U and SMS payments are mostly used
All revenue comes from virtual goods

Our Experience
Localization is the key to success in the region
Interacting with the community is crucial
Players are extremely competitive
Online/ Mobile payments Very hard to collect your money!
Lots of hackers and attackers will target you!

Case Study: Zynga
Publisher of Farmville, Texas HoldEm, Mafia Wars …
235 Million Active users per month!
Zyngaowns 6 of the top 10 Facebook games
1 Million US Dollars revenue per DAY
90% of Zynga’s revenues come from selling virtual goods
Most sales are done through Paypal

Case Study: Travian
Travian was one of the first MMO games in the region
The Arabic version subscribers surpassed all international subscribers combined with more than 1 million subs
Travian opened the eyes of many competitors to launch their products in the Arabic market
Travian.ae revenues were above $5 million/ month

Advertising using games
7% of online time is spent playing games
In game advertising is expected to reach $1 billion in 2014
72% of gamers recall seeing adsfor brands in-game (average 29%)
Advertisers in the region don’t believe in this yet

Facebook games cant be ignored!
Facebook is where the users are
Facebook games are free
ARPPU (average revenue per paying user) is around $20
Facebook games are trackable
Facebook games are prototypes

Facebook Statistics
500 million users
Facebook user has 130 friends on average
100 million active users access Facebook through mobiles
~14 million Arabs use Facebook
~4 million Arabs use the Arabic version of Facebook

Thank you!

هل تقوم باللعب على الانترنت؟Do you play online games?
نعم
لا
لا أعلم أن هنالك ألعاب على الانترنت!
1. Yes
2. No
3. I don't know there are online games!
للتصويت، الرجاء ارسال ما يلي باستخدام تويتر:
Please vote using twitter as follows:
[CHOICE NUMBER] #TTGE2 #AmmanTT
e.g. (1 #TTGE2 #AmmanTT)

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AmmanTT - Social gaming

by Amman Tech Tuesday on Aug 04, 2010

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