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Social Gaming, How games are changing the world! (Hussam Hammo, wizards productions)

Social Gaming, How games are changing the world! (Hussam Hammo, wizards productions)
#AmmanTT Gaming Edition

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AmmanTT - Social gaming AmmanTT - Social gaming Presentation Transcript

  • Social Gaming
    How games are changing the world!
    HussamHammo
    Chief Products Officer
    @abuhammo
    Amman Tech Tuesdays “Gaming Edition” – August 3rd
  • About Wizards Productions
    Wizards has 11 titles, 9 were made inhouse
    Has 350 thousand registered players
    30 million page views per month
    Business model: Freemium (user upgrades)
    Amman Tech Tuesdays “Gaming Edition” – August 3rd
  • Amman Tech Tuesdays “Gaming Edition” – August 3rd
    Our Statistics
    64% of users are from Saudi Arabia
    71% of users are between 13 – 22 years old
    One card, Cash U and SMS payments are mostly used
    All revenue comes from virtual goods
  • Amman Tech Tuesdays “Gaming Edition” – August 3rd
    Our Experience
    Localization is the key to success in the region
    Interacting with the community is crucial
    Players are extremely competitive
    Online/ Mobile payments Very hard to collect your money!
    Lots of hackers and attackers will target you!
  • Amman Tech Tuesdays “Gaming Edition” – August 3rd
    Case Study: Zynga
    Publisher of Farmville, Texas HoldEm, Mafia Wars …
    235 Million Active users per month!
    Zyngaowns 6 of the top 10 Facebook games
    1 Million US Dollars revenue per DAY
    90% of Zynga’s revenues come from selling virtual goods
    Most sales are done through Paypal
  • Amman Tech Tuesdays “Gaming Edition” – August 3rd
    Case Study: Travian
    Travian was one of the first MMO games in the region
    The Arabic version subscribers surpassed all international subscribers combined with more than 1 million subs
    Travian opened the eyes of many competitors to launch their products in the Arabic market
    Travian.ae revenues were above $5 million/ month
  • Advertising using games
    7% of online time is spent playing games
    In game advertising is expected to reach $1 billion in 2014
    72% of gamers recall seeing adsfor brands in-game (average 29%)
    Advertisers in the region don’t believe in this yet
    Amman Tech Tuesdays “Gaming Edition” – August 3rd
  • Facebook games cant be ignored!
    Facebook is where the users are
    Facebook games are free
    ARPPU (average revenue per paying user) is around $20
    Facebook games are trackable
    Facebook games are prototypes
    Amman Tech Tuesdays “Gaming Edition” – August 3rd
  • Facebook Statistics
    500 million users
    Facebook user has 130 friends on average
    100 million active users access Facebook through mobiles
    ~14 million Arabs use Facebook
    ~4 million Arabs use the Arabic version of Facebook
    Amman Tech Tuesdays “Gaming Edition” – August 3rd
  • Amman Tech Tuesdays “Gaming Edition” – August 3rd
    Thank you!
  • هل تقوم باللعب على الانترنت؟Do you play online games?
    نعم
    لا
    لا أعلم أن هنالك ألعاب على الانترنت!
    1. Yes
    2. No
    3. I don't know there are online games!
    للتصويت، الرجاء ارسال ما يلي باستخدام تويتر:
    Please vote using twitter as follows:
    [CHOICE NUMBER] #TTGE2 #AmmanTT
    e.g. (1 #TTGE2 #AmmanTT)
    Amman Tech Tuesdays “Gaming Edition” – August 3rd