AmmanTT - Social gaming

1,465 views

Published on

Social Gaming, How games are changing the world! (Hussam Hammo, wizards productions)
#AmmanTT Gaming Edition

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,465
On SlideShare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
23
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

AmmanTT - Social gaming

  1. 1. Social Gaming<br />How games are changing the world!<br />HussamHammo<br />Chief Products Officer<br />@abuhammo<br />Amman Tech Tuesdays “Gaming Edition” – August 3rd<br />
  2. 2. About Wizards Productions<br />Wizards has 11 titles, 9 were made inhouse<br />Has 350 thousand registered players<br />30 million page views per month<br />Business model: Freemium (user upgrades)<br />Amman Tech Tuesdays “Gaming Edition” – August 3rd<br />
  3. 3. Amman Tech Tuesdays “Gaming Edition” – August 3rd<br />Our Statistics<br />64% of users are from Saudi Arabia<br />71% of users are between 13 – 22 years old<br />One card, Cash U and SMS payments are mostly used<br />All revenue comes from virtual goods<br />
  4. 4. Amman Tech Tuesdays “Gaming Edition” – August 3rd<br />Our Experience<br />Localization is the key to success in the region<br />Interacting with the community is crucial<br />Players are extremely competitive<br />Online/ Mobile payments Very hard to collect your money!<br />Lots of hackers and attackers will target you!<br />
  5. 5. Amman Tech Tuesdays “Gaming Edition” – August 3rd<br />Case Study: Zynga<br />Publisher of Farmville, Texas HoldEm, Mafia Wars … <br />235 Million Active users per month!<br />Zyngaowns 6 of the top 10 Facebook games<br />1 Million US Dollars revenue per DAY<br />90% of Zynga’s revenues come from selling virtual goods<br />Most sales are done through Paypal<br />
  6. 6. Amman Tech Tuesdays “Gaming Edition” – August 3rd<br />Case Study: Travian<br />Travian was one of the first MMO games in the region<br />The Arabic version subscribers surpassed all international subscribers combined with more than 1 million subs<br />Travian opened the eyes of many competitors to launch their products in the Arabic market<br />Travian.ae revenues were above $5 million/ month <br />
  7. 7. Advertising using games<br />7% of online time is spent playing games<br />In game advertising is expected to reach $1 billion in 2014<br />72% of gamers recall seeing adsfor brands in-game (average 29%)<br />Advertisers in the region don’t believe in this yet <br />Amman Tech Tuesdays “Gaming Edition” – August 3rd<br />
  8. 8. Facebook games cant be ignored!<br />Facebook is where the users are<br />Facebook games are free<br />ARPPU (average revenue per paying user) is around $20<br />Facebook games are trackable<br />Facebook games are prototypes<br />Amman Tech Tuesdays “Gaming Edition” – August 3rd<br />
  9. 9. Facebook Statistics<br />500 million users<br />Facebook user has 130 friends on average<br />100 million active users access Facebook through mobiles<br />~14 million Arabs use Facebook<br />~4 million Arabs use the Arabic version of Facebook<br />Amman Tech Tuesdays “Gaming Edition” – August 3rd<br />
  10. 10. Amman Tech Tuesdays “Gaming Edition” – August 3rd<br />Thank you!<br />
  11. 11. هل تقوم باللعب على الانترنت؟Do you play online games?<br />نعم<br />لا<br />لا أعلم أن هنالك ألعاب على الانترنت!<br />1. Yes<br />2. No<br />3. I don't know there are online games!<br />للتصويت، الرجاء ارسال ما يلي باستخدام تويتر:<br />Please vote using twitter as follows:<br />[CHOICE NUMBER] #TTGE2 #AmmanTT<br />e.g. (1 #TTGE2 #AmmanTT)<br />Amman Tech Tuesdays “Gaming Edition” – August 3rd<br />

×