About My job as a marketer and market researcher is to help to improve marketing effectiveness by making better strategic and tactical decisions. Each year I manage 20 – 30 projects covering topics like:
- Innovation and new product development
- Customer Experiences, including loyalty and satisfaction
- Corporate Reputation,
- Brand and Communication, copy testing, segmentation, targeting and positioning
- Price and product optimization
The goal for each project is to give actionable advises and help taking better decisions.
Before TNS, I worked 7 years in marketing and sales of information technology at Microsoft and Telia. I have been member of the board and chairman at Arkisign si...