PERSEVERE
From strategic to tactical, running your own WOB
@amlanesey | @greanetree
www.greanetree.com
STRATEGY & TACTICS
From strategic to tactical, running your own WOB
STRATEGY
EVERY INDUSTRY and BUSINESS is UNIQUE
BUT…• Perseverance
• Embrace failure
• Be prepared for long hours
• Underst...
TACTICS
• Network, Network, Network (on and off-line)
• Seek Mentors (Beth’s panel/example)
• Develop relationships at man...
READING
• Never Eat Alone by Keith Ferrazzi
• Good to Great by Jim Collins
• How to Win Friends and Influence People by Da...
RESOURCES
http://www.score.org/
http://www.sba.gov/
http://www.sba.gov/content/women-owned-businesses
http://www.esd.ny.go...
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
Persevere - Tech Valley Symposium for Empowering Women -  2013
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Persevere - Tech Valley Symposium for Empowering Women - 2013

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The Tech Valley Symposium for Empowering Women is a half-day afternoon event of strategies, and solutions, focused on education, enlightenment, and empowerment to achieve success.

From the strategic to the tactical, Annmarie presents on developing solutions to ongoing challenges specific to women who own their own businesses, and build a network of support with other entrepreneurial women.

Published in: Business, Technology
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  • My road to launching and running a boutique software development firm has been a liitle windy.
  • I started my career as an artist and academic in the field of integrated electronic arts.
  • Had I known what I was getting into, I would have told them to find someone more qualified!
  • And so I headed off to the big city of New York – to lead a multi-million dollar team of animators to create the trial graphics that would help Deutcshe Bank ultimately recover 6Billion dollars in losses. I was 23.No one doubted why I was in the room. From day one I was part of the brain trust, sitting at the table with Deutsche Bank’s North American chief and the best legal minds
  • By this “misunderstood” I think about being the only female and at least 25 years yonger then everyone else involved.
  • Role of Mentors – he saw me as the most qualified person for the job. He didn’ t see my age or my gender.
  • Running group not going great, launched but don’t own any part in this business
  • Had they told me we were going to launch this application with the Back Street Boys 20 th anniversary concert with viewers all around the world, I would have told them the deadline is too tight, it couldn't’ t be done.. Etc. But we did it with raving reviews.
  • Persevere - Tech Valley Symposium for Empowering Women - 2013

    1. 1. PERSEVERE From strategic to tactical, running your own WOB @amlanesey | @greanetree www.greanetree.com
    2. 2. STRATEGY & TACTICS From strategic to tactical, running your own WOB
    3. 3. STRATEGY EVERY INDUSTRY and BUSINESS is UNIQUE BUT…• Perseverance • Embrace failure • Be prepared for long hours • Understand you are hopping on an emotional rollercoaster • Run toward your fears
    4. 4. TACTICS • Network, Network, Network (on and off-line) • Seek Mentors (Beth’s panel/example) • Develop relationships at many levels • Seek WBE certification if it will help your business • Never stop learning • Work on the business, not in the business •HELP OTHERS BE SUCCESSFUL!
    5. 5. READING • Never Eat Alone by Keith Ferrazzi • Good to Great by Jim Collins • How to Win Friends and Influence People by Dale Carnegie • How to Stop Worrying and Start Living by Dale Carnegie • Blue Ocean Strategy: How to create uncontested market space and make competition irrelevant by W. Chan Kim and Renée Mauborgne
    6. 6. RESOURCES http://www.score.org/ http://www.sba.gov/ http://www.sba.gov/content/women-owned-businesses http://www.esd.ny.gov/MWBE.html http://www.nawbo.org/ http://www.nwbc.gov/ http://www.entrepreneur.com/topic/women-entrepreneurs http://www.renscochamber.com/resourc es/redp/entrepreneur-training 

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