How to Start Video Marketing with YouTube: Basics

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Learn how to get started marketing your business using the power and popularity of YouTube.
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This deck derived from:
How to Market Your Business Using YouTube
Joan Mullally
Evelyn Trimborn
Eternal Spiral Books
http://EternalSpiralBooks.com/YouTube

Published in: Business, Technology
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How to Start Video Marketing with YouTube: Basics

  1. 1. How to StartVideo Marketing with YouTube The BasicsThis deck derived from:How to Market Your BusinessUsing YouTubeJoan MullallyEvelyn TrimbornEternal Spiral Bookshttp://EternalSpiralBooks.com/YouTube
  2. 2. Why YouTube?• YouTube is the 3rd most popular site in the world behind Google and FaceBook• Most popular video platform• Estimated 3 Billion+ views DAILY How to Market Your Business Using YouTube, http://EternalSpiralBooks.com
  3. 3. Why YouTube?• Quick results, uses Google-like search engine How to Market Your Business Using YouTube, http://EternalSpiralBooks.com
  4. 4. Why Videos? 1• Provide value to your subscribers• Demonstrate how to use your product• Show insider peeks into your sites• Review an affiliate product• Introduce case studies• Enable people to learn in own way How to Market Your Business Using YouTube, http://EternalSpiralBooks.com
  5. 5. Why Videos? 2• Help boost a product launch• Increase the value of your product, service or website• Build a community• Entertain and inform• Create own channel of programs inyour niche How to Market Your Business Using YouTube, http://EternalSpiralBooks.com
  6. 6. Step 1: Create YouTube Account• Follow the “Create Account” link on the YouTube website How to Market Your Business Using YouTube, http://EternalSpiralBooks.com
  7. 7. Step 2: Understanding YouTube • YouTube is a community • See what they are searching for and are interested in • Get people to watch your videos • It’s better to get 100 people who will buy rather than 5,000 people who will just watch How to Market Your Business Using YouTube, http://EternalSpiralBooks.com
  8. 8. Step 3: Analyze the CompetitionWhat location do you want to analyze?Input a search keyword•View your results, dig deep=who is watching, andwhy? How to Market Your Business Using YouTube, http://EternalSpiralBooks.com
  9. 9. Step 4: Optimize Your Video• Follow maximum video requirements• Use correct video formats: .mov, most .mpegs, .avi, .wmv, .flvKeyword your title and descriptionTag itInclude your URL, with the http://Put it in the right categoryTweet it How to Market Your Business Using YouTube, http://EternalSpiralBooks.com
  10. 10. Step 5: Create a Marketing Strategy• Create more videos based on target keyword phrases• Set a goal for each video you plan – What do you want to accomplish? – How much time can you spend each week? Put a call to action in each video How to Market Your Business Using YouTube, http://EternalSpiralBooks.com
  11. 11. Step 6: Promote Your Video – Ask others to share it – Recruit affiliates and social media followers -Link to it, and link from it to help spread the word -Manually link to it from Facebook, LinkedIn and more How to Market Your Business Using YouTube, http://EternalSpiralBooks.com
  12. 12. Tips for Improved Success 1Keep the format & look of each video similar•Specialize in one area of your niche in eachvideo•Keep it simple – it’s all about connection•Put your URL & call to action as last frameof each video – Let it show for a minimum of 15 seconds so people can write it down. How to Market Your Business Using YouTube, http://EternalSpiralBooks.com
  13. 13. Tips for Improved Success 2•Use PowerPoint, Camtasia if you arecamera shy•Use video editing software to producequality video•Plan to make regular videos for yourchannel like a cable TV station for yourniche How to Market Your Business Using YouTube, http://EternalSpiralBooks.com
  14. 14. Video Marketing with YouTubeKeep up the great work, and wewish you the best of success withyour video marketing campaigns!This deck derived from:How to Market Your Business UsingYouTubeJoan Mullally and Evelyn TrimbornEternal Spiral Bookshttp://EternalSpiralBooks.com/YouTubeC 2012, All rights reserved.

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