How to Find a Job in the New Economy, Part 4


Published on

Part 4 of 5 Improve Your Professional Profile and Create Your Own Brand
How to set goals and follow through by building your own professional and personal brand.
Presented by Evelyn Trimborn, author of “Questions You Need to Ask on Your Next Job Interview,” published by Eternal Spiral Books. For more info, visit:

Published in: Career, Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How to Find a Job in the New Economy, Part 4

  1. 1. • Part 4 of 5 Improve Your Professional Profile and Create Your Own Brand FINDING A JOB The Best Ways to Hunt For Your Dream Job in the New Economy 1
  2. 2. A recap of the series so far • In Part 1, we discussed resumes • In Part 2, we discussed a range of opportunities • Part 3, we covered: • Online Job Hunting • Working Online • Volunteering • Social Networking • In this part, we are going to discuss: • Improving your professional profile • Positioning yourself as your own brand or business 2
  3. 3. A great resume opens doors. Networking and connections can also open a world of possibilities. Start viewing your job hunt as beto work as the CEO of “Me, Incorporated.” It can make the difference between struggling and succeeding in your chosen career. Make the Most of What and Who You Know 3
  4. 4. Assess where you are at the moment Becoming unemployed, especially suddenly, can be a real shock to the system, especially if it is: • A-the first time • B-you were cut because of downsizing but your performance feedback was great • C-you were laid off or even fired because of real or perceived limitations in your work • D-you were fired for cause and want to make sure you do not sabotage yourself again 4
  5. 5. A-First time unemployment • There will be a lot of paperwork involved in applying for benefits • Be sure to carefully look over any severance package you might be offered • Be clear about the requirements for collecting benefits, either in person or online • Attend all interviews and meetings associated with benefits • Use all the free resources available to you 5
  6. 6. B-Downsizing • If you were happy in your position and doing well but got downsized through no fault of your own, and are happy with your career path, update your resume and get back out there as quickly as possible • If you were not so happy, use this time to explore other options • Update your resume, or create more than one resume, to reflect what you had been doing, and what you are eager to continue to do • If you are thinking of changing careers, start gathering experience in that field 6
  7. 7. C-Limitations in Your Work If you were laid off due to real or perceived limitations in your work: • What were the specific comments? • How could you try to improve in those areas:  Get more experience with another company, in an internship, or through working with a mentor  Take a class  Study online  Work as a freelancer or in your own company How can you get good references in this situation? Ask a colleague instead of a former boss, etc. 7
  8. 8. D-Fired with Cause Right down a clear timeline of the events that led up to you losing your job • Look at key moments in the timeline  What could you have done differently?  What might the outcome have been instead? • Are you working in the right career, or are you looking for a change? • In addition to exploring your current or proposed career path, what other things do you need to work on? • Relationship building, anger management, organization, handling stress, needing more confdence, and so on 8
  9. 9. If money is your hope for independence you will never have it. The only real security that a man can have in this world is a reserve of knowledge, experience, and ability. -Henry Ford Know Yourself9
  10. 10. Your Mindset Now • Whatever reason for your losing your job, it is easy to get stuck with questions like “Why me?” • It is easy to start feeling like a victim • Some people can feel very depressed at the loss of a job, especially if they base their identity closely on the work they do: “I am a doctor,” rather than, “I work as a doctor.” • Not getting interviews or hearing no can take its toll on even the most confident person 10
  11. 11. The Fear Factor It is easy to feel fear in this situation and in this economy: • Bad news on the job front • Bad news about economic recovery • Few job listings in your locale or career • Feeling like you are ‘blowing your chances’ on interviews • Struggling to pay the bills • Feeling ‘stuck’ in your life or career, with few of the opportunities you have been longing for 11
  12. 12. Feel the Fear and Do It Anyway • There may not be much you can do about the economy and the current job market, but you CAN control your response to the situation • It is natural to be worried, but do not let worry stop you from taking action • View your current state as a challenge or opportunity rather than a disaster • Take this time to set goal and priorities-at what age do you want to retire? • How do you want to live your years until retirement? 12
  13. 13. Taking Action to Take Your Career to the Next Level • Update your resume. • Use action words. • Write down all of the tasks you did every day in your last job and other posts in a long “Master Resume” that you will update regularly even when you are working full time • Once you have a Master Resume, edit it as needed to focus on a specific type of job, such as sales, marketing and so on. 13
  14. 14. Match Your Skills to the Market If there is a shortage of jobs in your field in your location, try to match your skills to the market • What are some of the things that you did in the past that you could do again if you had to? • What key skills and abilities in your past jobs would translate well in a new career or industry • What skills would you say, "Oh, I'm not very good at THAT.." How long would it take you to become good at it, and how could you increase your skills? Free study online, a course at the local college, etc. 14
  15. 15. Take a 360 Degree View We work 9 to 5, but there are 24 hours in a day. Look at all your skills in totality: • What hobbies do you enjoy? • What skills have you learned which might be able to translate into paid employment? • What are your strengths and weaknesses? An online employment-related quiz can pinpoint them. • Could the strengths you discover and the skills you have and plan to improve lead to a new career? • In what ways could these skills contribute to your success if you were to start your own business? 15
  16. 16. Thinking Even More About Your Skills • Are you often asked to teach people things? Consider being a coach or consultant. • Are you often asked to help out at church or a community group because "You're so good at that"? You are ready for more leadership. • What would it take to transform your hobby or volunteer work into a paying business? • What contacts could you make in the community? • What opportunities come from working freelance? • Is it time to become your own boss? 16
  17. 17. Once you have examined your skills, abilities and goals, it is time to start exploring all of your opportunities. The traditional job hunt is just one avenue to explore. A World of Opportunities17
  18. 18. Finding Opportunities in Your Field Once you have assessed your skills and defined your goals, you will start looking through all the ads you can find depending on your criteria: • Job title • Industry • Location or place you would like to move to • Level of skill/years of experience • Salary level 18
  19. 19. Finding Opportunities through Networking Networking is key, especially if you wish to tap into the hidden job market.  Who do you know that owns their own business?  Who do you know that just got a new job? Their old one is vacant!  Who do you know that hires people for their company or small business?  What local businesses could use temporary help? 19
  20. 20. Tap into Your Social Network What about your social network online?  Who are you connected to on LinkedIn?  Who is looking for freelancers or temporary help?  Holidays-extra hands always needed; they start hiring in Sept. for the Christmas rush  Summer-vacation; coverage often required  Rush jobs and project work=can help keep money coming in until you get full-time work 20
  21. 21. Make the Most of Online Connections • Are you on LinkedIn yet? • If not, create a great profile today. • Is your resume at all of the top job boards online? If not, get them up there! • Are there specific job boards for your industry? • Are there discussion boards or blogs particular to your industry? Be active there. Show you are ‘in the know’. 21
  22. 22. Make Real World Connections Don’t underestimate the power of offline contacts. • Tell friends and family you are looking for a job • Are you a member of the local Chamber of Commerce? • Ever consider joining a Speakers’ Bureau? • Have your business cards and elevator speech at the ready whenever you are out of the house • Remember, even if they do not need your services, they might refer you to someone who does. 22
  23. 23. You have the knowledge and skills Now you have to market yourself better. Market Yourself Effectively23
  24. 24. Google Yourself • More than 75% of recruiters will Google you. What will they see? • You may have to do some damage control! Do it sooner rather than later. Get all the unprofessional and personal stuff off your Facebook page, blog, etc. ASAP. • Have a professional email address • What can you do to enhance your reputation online to impress and gain offline opportunities? 24
  25. 25. Show Off Your Expertise • Post your resume on your site. • Create your own online portfolio of work and post the URL. In WordPress, you can password- protect the page if you wish. • Start a blog-your work will start to climb the search engine rankings and push down the bad things (eventually) • Is it even YOU? Or someone with the same name? Brand yourself like a business with your name, title and location if need be in order to differentiate yourself from those with the same name. 25
  26. 26. Start Your Own Small Business • You have the skills • You have the knowledge • You have the contacts • You get so tired of jumping through hoops, you put your job hunting energy to use starting your own small business • Use your social network online and offline to get paying clients • When successful, you can create jobs yourself, even for your own family and friends 26
  27. 27. Ways to Make Money 1 • Coaching • Consulting • Mentoring (this can connect you with people who will want to buy your professional services) • Teaching courses at the local college or online • Starting a blog or website, if you do not already have one • Create a free or paid membership site 27
  28. 28. Ways to Make Money 2 • Becoming an affiliate marketer and posting custom links:  in your email signature  on your blog  at your website  in your social media accounts • Freelancing • Acting as a virtual assistant • Telecommuting/taking a work at home position 28
  29. 29. Conclusions • Becoming unemployed can be a real shock to the system, but it can also be an excellent chance to review your career and goals to make sure you are on the right path • Once you have assessed your situation, apply for jobs in the traditional way, network to tap into the hidden job market, and network off and online. • If you do not seem to be getting the kinds of offers you want, consider going into business for yourself. 29
  30. 30. Credits Thank you to Evelyn Trimborn and Carolyn Stone for the content and Joan Mullally for producing this presentation and series. Books by the Authors “Questions You Need to Ask on Your Next Job Interview,” at: For more information on the money-making opportunies we have mentioned, go to: 30
  31. 31. Next Steps • In this part, we discussed assessing where you are in your career and with your personal goals in order to move forward with your job hunt and make the most of the opportunities available • In part 5, we will discuss time management, the importance of follow up, and maintaining discipline throughout your job search • Review any parts of this series you have not already viewed, then move on to the final part. 31