Persuasive Writing


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Persuasive Writing

  1. 1. Rhetoric: The Art of Persuasion (speaking and writing effectively)<br />How much do you know?<br />
  2. 2. Who persuades you?<br />Television Commercials<br />Radio- “Don’t turn that dial”<br />Presidential Election speeches<br />Billboards<br />Bumper Stickers<br />You even use persuasion on your parents!<br />
  3. 3. Who’s Aristotle?<br />Aristotle : 384 BC- 322 BC<br /> 1. Greek Philosopher (a study concerned with ethics and reasoning among other things)<br /> 2. Student of Plato: another Greek philosopher<br />“Rhetoric,” to Aristotle= “ability to see the available means of persuasion<br />
  4. 4. Three Elements of Persuasion: <br />3 types of persuasive approaches<br />1. Logos (Greek for “word”)- appeals to logic or reasoning provides evidence, statistics, proof<br />2. Pathos (Greek for “suffering” or “experience”)- appeals to emotions<br />3. Ethos (Greek for “character”)- proves you are reliable/credible source, proves you are someone worth listening to<br />
  5. 5. 3 Ways to Persuade!<br />Using Logos (appealing to logic)- use facts/statistics/evidence to help support your argument<br />Using Ethos (proves you are a reliable source)- try to find things you may have in common with your audience and build on them<br />Using Pathos (appealing to emotions)- use vivid words, figurative language, and imagery- make your audience feel what you are talking about<br />
  6. 6. Relate & Develop<br />How to RELATE to your audience & DEVELOP your argument further…<br />Try using:<br />Examples<br />Illustrations<br />Anecdotes/short stories<br />Quotes<br />Comparisons<br />Expert opinions<br />
  7. 7. Keep It Balanced!<br />Audience<br />Writer/Speaker Purpose<br />Topic/Subject<br />
  8. 8. Know your audience!<br />In order to be most effective, you must KNOW your audience.<br />4 things you must know!<br />1. Basic data: age, gender, education, occupation- How might these change your approach?<br />2. Knowledge of the topic: Do your audience members already have knowledge about your topic?- How might this change your approach?<br />3. Audience Attitude: Does your audience agree or oppose your topic? Is the audience mixed or apathetic?- How might this change your approach?<br />4. Audience Goal: What is the overall goal of your speech/writing? How might this change your approach?<br />
  9. 9. Purpose Statement<br />Decide your purpose in the beginning!<br />Write a purpose statement which defines your main goal or objective for your speech/writing.<br />This purpose statement will become your thesis statement!<br />
  10. 10. Thesis<br />Thesis statement: the main point you are trying to make throughout your paper, it shows what you believe and where you stand on the topic<br />Ask yourself… “What is the point of my work? What am I trying to prove?”<br />Needs an implied “should,” ex: This novel needs to be carefully read for details about the author’s life.<br />
  11. 11. Steps to writing a persuasive letter<br />Determine and define your audience <br /> <br />Define your purpose for writing <br /> <br />Decide what information to include <br /> <br />Outline how best to support your position & what reasons or benefits will the reader find convincing? <br />Try to foresee the possible or potential objections of your readers <br /> <br />Discover if there are any special circumstances that you should keep in mind. <br />
  12. 12. Then…<br />Decide what you want your reader to do <br /> <br />Determine the objections that must be overcome <br /> <br />Make as strong a case as necessary <br /> <br />Use a direct request if your reader will have minimal objections <br /> <br />Ask immediately for the information or service you want <br /> <br />Give readers all the information they need <br /> <br />Tell readers what you want them to do <br /> <br />
  13. 13. Ways to prevent REJECTION!<br />Catch the reader&apos;s interest by mentioning common ground <br /> <br />Define the problem you share <br /> <br />Explain the solution to the problem <br /> <br />Show that negative elements (cost, time) are outweighed by the benefits of acting <br /> <br />Summarize any additional benefits to acting <br /> <br />Tell readers exactly what you want them to do <br />