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Persuasive Writing

Persuasive Writing






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    Persuasive Writing Persuasive Writing Presentation Transcript

    • Rhetoric: The Art of Persuasion (speaking and writing effectively) How much do you know?
    • Who persuades you?
      • Television Commercials
      • Radio- “Don’t turn that dial”
      • Presidential Election speeches
      • Billboards
      • Bumper Stickers
      • You even use persuasion on your parents!
    • Who’s Aristotle?
      • Aristotle : 384 BC- 322 BC
        • 1. Greek Philosopher (a study concerned with ethics and reasoning among other things)
        • 2. Student of Plato: another Greek philosopher
        • “ Rhetoric,” to Aristotle= “ability to see the available means of persuasion
    • Three Elements of Persuasion:
      • 3 types of persuasive approaches
      • 1 . Logos (Greek for “word”)- appeals to logic or reasoning provides evidence, statistics, proof
      • 2. Pathos (Greek for “suffering” or “experience”)- appeals to emotions
      • 3. Ethos (Greek for “character”)- proves you are reliable/credible source, proves you are someone worth listening to
    • 3 Ways to Persuade!
      • Using Logos (appealing to logic)- use facts/statistics/evidence to help support your argument
      • Using Ethos (proves you are a reliable source)- try to find things you may have in common with your audience and build on them
      • Using Pathos (appealing to emotions)- use vivid words, figurative language, and imagery- make your audience feel what you are talking about
    • Relate & Develop
      • How to RELATE to your audience & DEVELOP your argument further…
        • Try using:
          • Examples
          • Illustrations
          • Anecdotes/short stories
          • Quotes
          • Comparisons
          • Expert opinions
    • Keep It Balanced!
      • Audience
          • Writer/Speaker Purpose
    • Know your audience!
      • In order to be most effective, you must KNOW your audience.
      • 4 things you must know!
        • 1. Basic data: age, gender, education, occupation- How might these change your approach?
        • 2. Knowledge of the topic: Do your audience members already have knowledge about your topic?- How might this change your approach?
        • 3. Audience Attitude: Does your audience agree or oppose your topic? Is the audience mixed or apathetic?- How might this change your approach?
        • 4. Audience Goal: What is the overall goal of your speech/writing? How might this change your approach?
    • Purpose Statement
      • Decide your purpose in the beginning!
      • Write a purpose statement which defines your main goal or objective for your speech/writing.
      • This purpose statement will become your thesis statement!
    • Thesis
      • Thesis statement: the main point you are trying to make throughout your paper, it shows what you believe and where you stand on the topic
      • Ask yourself… “What is the point of my work? What am I trying to prove?”
      • Needs an implied “should,” ex: This novel needs to be carefully read for details about the author’s life.
    • Steps to writing a persuasive letter
      • Determine and define your audience
      • Define your purpose for writing
      • Decide what information to include
      • Outline how best to support your position & what reasons or benefits will the reader find convincing?
      • Try to foresee the possible or potential objections of your readers
      • Discover if there are any special circumstances that you should keep in mind.
    • Then…
      • Decide what you want your reader to do
      • Determine the objections that must be overcome
      • Make as strong a case as necessary
      • Use a direct request if your reader will have minimal objections
      • Ask immediately for the information or service you want
      • Give readers all the information they need
      • Tell readers what you want them to do
    • Ways to prevent REJECTION!
      • Catch the reader's interest by mentioning common ground
      • Define the problem you share
      • Explain the solution to the problem
      • Show that negative elements (cost, time) are outweighed by the benefits of acting
      • Summarize any additional benefits to acting
      • Tell readers exactly what you want them to do