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Barack Obama's use of social networking sites.

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  1. 1. Barack Obama:Social Networking<br />By Ashley Jameson<br />
  2. 2. Barack Obama’s Use of Social Networking Sites<br />
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  5. 5. Has 2,702,671 followers on Twitter<br />But…he doesn’t actually write his Tweets…<br />“I have never used Twitter, but I’m an advocate of technology and not restricting Internet access. My thumbs are too clumsy to type in things on the phone.” – Obama 11/16/09<br />
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  8. 8. Has 6,928,643 supporters on Facebook <br />93 Pages for ‘Barack Obama’ & 22,000 Barack Obama Groups <br />Used Facebook to campaign to college students<br />On Facebook’s Election 2008 page 5.4 million college students clicked ‘I Voted’ button to share with their friends that they voted <br />
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  11. 11. MySpace page offers: <br />Blog<br />‘Blurbs’<br />Links to barackobama.com, Obama Mobile, and his profiles on other social networking sites<br />Codes to embed Obama icons on your own profiles and web pages <br />Status updates on what Obama is up to<br />
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  14. 14. Obama YouTube channel: Channel Views:22,381,522<br />
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  16. 16. Barackobama.com<br />On his website you can access links to all of the social networking sites he has profiles on.<br />Can read blog updates on current happenings.<br />You can also you create an account on My.BarackObama.com. <br />Over 2 million profiles created.<br />My.BarackObama.com is run by Facebook co-founder Chris Hughes, who Obama hired in 2007.<br />Creates an online community of organizers who support Obama and are working to change issues, including healthcare, education and energy reform. <br />
  17. 17. ‘Join the Movement’<br />Sign up to receive periodic updates from the organization as well as advance notice about local OFA events and public appearances.<br />Over one million people have joined.<br />Obama texted his VP nomination to those who were signed up. <br />
  18. 18. Why?<br />The internet as a campaigning tool is helpful because allows Obama to communicate and campaign in online language and tone which is informal, conversational, and more relaxed. <br />Obama texting builds a direct, personal connection with voters (especially young voters).<br />Use of Twitter proved Obama had a grasp on the importance of the internet and up-and-coming technologies. <br />Facebook allowed Obama to reach young voters, especially college students. <br />YouTube videos of Obama allow direct communication with citizens and make the White House and politics more transparent. (Compared to Roosevelt’s Fireside chats).<br />
  19. 19. Discussion Questions:<br />Who follows Obama on Twitter/is a fan on Facebook/friend on MySpace? Why?<br />Has anyone created profiles on My.BarackObama.com or signed up for Obama Mobile?<br />When Obama was campaigning which of these sites that I mentioned (or one I didn’t) as most effective in reaching you and engaging you?<br />Now that Obama is president how do you follow him and his work? Is it through an online social networking site?<br />Any pro’s to Obama’s use of the internet you can think of that I missed?<br />What are some cons of campaigning/communicating with the public via the internet?<br />
  20. 20. http://www.techdirt.com/articles/20090125/1907073531.shtml<br />http://latimesblogs.latimes.com/washington/2009/11/obama-never-used-twitter.html<br />http://www.slideshare.net/socialmedia8/case-study-the-barack-obama-strategy<br />http://adultaddstrengths.com/2008/11/05/obama-vs-mccain-social-media/<br />http://www.barackobama.com/<br />http://www.gadgetroundup.com/president-elect-barack-obama-uses-a-blackberry-8700/<br />http://www.geeksugar.com/2835381<br />http://www.nonsensenews.net/<br />http://www.huffingtonpost.com/jonathan-spalter/obamas-mobile-moment_b_120819.html<br />http://www.businessinsider.com/2008/7/how-barack-obama-won-facebook<br />http://voices.washingtonpost.com/44/2008/11/14/the_youtube_presidency.html<br />