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Social Gold: The Design of FarmVille and Other Social Games (Web2Expo 2010)

by PM & Dev at Red Hot Labs on Mar 27, 2011

  • 8,583 views

Amitt Mahajan discusses common game design techniques used within Zynga's popular social games to create experiences that encourage user acquisition, retention, and investment.

Amitt Mahajan discusses common game design techniques used within Zynga's popular social games to create experiences that encourage user acquisition, retention, and investment.

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Social Gold: The Design of FarmVille and Other Social Games (Web2Expo 2010) Social Gold: The Design of FarmVille and Other Social Games (Web2Expo 2010) Presentation Transcript