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New Media New Technologies
 

New Media New Technologies

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A presentation on how to use new media techniques.

A presentation on how to use new media techniques.
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  • Film 'JAIN ENLIGHTENMENT - A Way of Life' for America
    We have produced a beautiful 10 min DEMO film 'JAIN ENLIGHTENMENT - A Way of Life' and also working on 'Palitana - City of Temples on the Hill' to inform and educate America about Ahimsa, Anekantvad, Aparigrah ... involving Forgiveness, Compassion, and Peace.

    We returned from India with over 200 hours of film and are also producing a series of films on Legend of Lord Bahubali; King Adhinathan, Lord Mahavira and Sacred Pilgrimages - including Ranakpur, Ellora etc. to show Jain Images of Perfection.

    Vinanti Sarkar,Director, Global Cultural Diversity Films (GCDF) Inc. 425 East 51st Street, New York, NY 10022. Tel: 22-759-4568 Website: www.globalfilmlinks.com Linkedin / Twitter / Facebook / MySpace, etc. Review short clips on www.vimeo.com 5084696 or 5084856 or 50864417 or 5092260 or 5092316 and join our discussions on blog: ttp://jainenlightenment.blogspot.com where we are inviting donors to help in funding and receive free DVDs in return.
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  • New Technologies 2008, Technologies of World

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    New Technologies 2008, Technologies of World

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    New Media New Technologies New Media New Technologies Presentation Transcript

    • NEWS CONSUMPTION 06/02/09 AMIT G TEKALE>>SAKAAL>>PUNE
    • GLOBAL SCENARIO
        • Over one billion readers in the world read a newspaper everyday
        • Newspapers will continue to be the largest advertising vehicle after Online and TV for years to come, says the WAN report
        • Last year, newspaper circulation has gone up in India and China though it has gone down in USA, Japan etc.
        • Free dailies: 6% worldwide market share; 15% share in European market
        • Internet consumption rose by 9% last year; it grew by 200% over the last 5 years
        • > > > ?
    • CHALLENGE
        • WHO IS THE
        • NEW NEWS CONSUMER?
    • CHALLENGE
        • HOW HE / SHE
        • CONSUMES THE NEWS?
    • EXERCISE
    • EXERCISE
      • Define a profile of the selected person regarding:
        • Profession
        • Interests
        • Typical day
      • Media preferences and media consumption habits
      • How is this specific person served by media houses at the moment?
      • How can he / she be served in future?
    • EXERCISE Mr. Sahastrabuddhe, 68 Mr. Anand, 31 Mrs. Vaidya, 38 and Rahul, 8 Sandy, 22 Rani, 10 Dr. Kedari, 45
    • MEDIA CONSUMPTION (TIMEWISE) Source : IFRA TV                                 Radio                                 New paper                                 Outdoor                                 Internet                                 Mobile                                 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM
    • MEDIA CONSUMPTION (AGEWISE) Source : IFRA 0% 20% 40% 60% 80% 100% Mobile Internet Newspaper under19 20-29 30-39 40-49 50-59 over 60
    • ONLINE IS THE KEY Online
    • WHY ONLINE? 1822 1927 1959 1994 1995 Entry Year Source : Industry Sources No of years taken to reach 50Mn base 162 38 28 11 10 Fastest growth rate
    • FOUR PILLARS OF ONLINE
        • Urgency
          • Breaking news
          • Cricket score
        • Utility
          • Traffic updates
          • Online search
          • Event information
        • Interactivity
          • Blogs
          • Citizen Forums
        • Visuals
          • Videos
          • Slideshows
    • ONLINE CAN INTEGRATE
        • Print
        • TV
        • Mobile and
        • Radio
      Print Television Radio Mobile Online
    • ALL ELEMENTS PACKED IN ONE What is this?
    • GLOBAL SCENARIO http://en.wikipedia.org/wiki/RSS
    • COMPLEMENTARY PLATFORMS Web Radio VidCast RSS Feeds PodCast Mobile TV SMS/MMS Blogs eReader
    • NEW FORMS OF DELIVERY
    • INNOVATION IN NEW MEDIA
      • www.mytoday.com
      • A website developed by Mumbai-based ex-IITian and blogger Rajesh Jain
      • Ideal example of integration of online and mobile
      • One-stop source for personalized daily news and views
      • Free to use
    • THE FUTURE OF OL JOURNALISM
      • More resources, more efficient use of resources
      • Better multimedia creation tools
      • Better content management systems
      • Closer integration with marketing and advertising
      • New business models and service providers
      • More enthusiasm from journalists, better training
    • RADICAL CHANGE
      • “ Look outside the window and you can see people using media in a new way”
    • Thank You Suggested Reading: Digitizing the news, Innovations in online newspapers. By: Pablo Boczkowski Get it from: www.amazon.com [email_address]
    •