Global Media Trends

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Global Media Trends gives you an insight of what\'s happening across media around the world. The shift of focus from print to online and from online to mobile is depicted in this presentation.
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  • Dear Amit,

    Is it possible for you to send me a copy of the power-point article on Global Media trends? I would be very grateful.

    My email address is nirmal.nikhar@strategic-asia.com

    Many thanks.
    Sincere regards,

    Nirmal.
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  • Hi Amit,

    Will you please send me a copy of an article version of your slides on Global Media trends? email is manikpg@gmail.com. thank you!
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  • I'm really into this subject. Would you pls send one copy to la-mode@hotmail.com ?
    Thank you in advance.
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  • .......this a very useful material for my profession........please, kindly send article to aylawani@yahoo.com or alawani@mediareachomd.com
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  • Could you,. please, share the article? or email to chalatas@hotmail.com
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  • Global Media Trends

    1. 1. Global Media Trends Media 1.0 to Media 2.0 Amit G. Tekale Date: 26.03.2007 Sakaal Confidential Proprietary .
    2. 2. TO START WITH…
    3. 3. NORTH AMERICA Print TV Online Mobile
    4. 4. SOUTH AMERICA $ Print TV Online Mobile
    5. 5. AFRICA Print TV Online Mobile
    6. 6. ASIA Print TV Online Mobile
    7. 7. EUROPE Print TV Online Mobile IPTV Web Radio Web TV Mobile TV
    8. 8. PLAY ANYWHERE HDTV UMPC iPod Mobile TV IPTV Web TV
    9. 9. MEDIA 1.0: MASS MEDIA Media Two-sided Market Audience Advertiser Demand Supply Demand Supply Production Attention
    10. 10. THE MYTH <ul><li>The Media Industry’s First Law: Attention is scarce </li></ul><ul><ul><li>Is this accurate? </li></ul></ul><ul><ul><ul><li>Attention has always been getting absolutely scarcer as media grows </li></ul></ul></ul>
    11. 11. THE TRUTH <ul><li>In fact… </li></ul><ul><ul><li>Attention has remained relatively abundant for many years </li></ul></ul><ul><ul><ul><li>What!? How can we prove this? </li></ul></ul></ul><ul><ul><ul><li>By asking how great the risk of losing audience actually is </li></ul></ul></ul><ul><ul><li>The real problem facing the media industry </li></ul></ul><ul><ul><ul><li>A zero-sum game: media’s grown quantitatively and qualitatively, but attention hasn’t </li></ul></ul></ul>
    12. 12. MEDIA 2.0: THE AGE OF ELASTICITY <ul><li>Media 2.0 is elastic </li></ul><ul><ul><li>Can be reshaped, remixed, tweaked, cut, split… </li></ul></ul><ul><ul><li>… and aggregated, filtered, distributed, delivered, stored… </li></ul></ul><ul><ul><li>… almost any way/to any time/at any place consumers prefer </li></ul></ul>
    13. 13. MEDIA 2.0: THE AGE OF ELASTICITY <ul><li>Elasticity makes Media 2.0 personal </li></ul><ul><ul><li>No clear distinction between professional and amateur media… </li></ul></ul><ul><ul><li>… because all media can be unbundled / rebundled </li></ul></ul><ul><ul><li>The distinction shifts from professional/amateur to mass/personal </li></ul></ul><ul><ul><li>It is not broadcasting; it is broad catching! </li></ul></ul><ul><ul><li>Media is now becoming Micromedia! </li></ul></ul>MEDIA MICROMEDIA MICROMEDIA MICROMEDIA MICROMEDIA MICROMEDIA MICROMEDIA
    14. 14. WHAT IS MICROMEDIA? <ul><li>Micromedia is… </li></ul><ul><ul><li>Media that can be consumed in unbundled micro chunks… </li></ul></ul><ul><ul><ul><li>Micro chunks of media unbundled from traditional media goods </li></ul></ul></ul><ul><ul><ul><li>Blogs vs newspaper articles </li></ul></ul></ul><ul><ul><ul><li>Tracks vs albums </li></ul></ul></ul><ul><ul><ul><li>Vlogs vs network news </li></ul></ul></ul><ul><ul><li>..and aggregated and reconstructed in hyper efficient ways </li></ul></ul><ul><ul><ul><li>Blogs, vlogs, podcasts, mp3 tracks, RSS feeds </li></ul></ul></ul><ul><ul><ul><li>Micromedia can be unbundled and rebundled for consumers… </li></ul></ul></ul><ul><ul><ul><ul><li>E.g. Blog entries can be aggregated and reconstructed by topic </li></ul></ul></ul></ul><ul><ul><li>Micromedia explodes media supply </li></ul></ul><ul><ul><ul><li>The total quantity of media goods explodes </li></ul></ul></ul><ul><ul><li>… And atomizes it </li></ul></ul><ul><ul><ul><li>The average size of media goods shrinks </li></ul></ul></ul>
    15. 15. MICROMEDIA DRIVERS <ul><li>What drives the micromedia explosion? </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><ul><li>Falling barriers to production </li></ul></ul></ul><ul><ul><ul><ul><li>Mobile Camera </li></ul></ul></ul></ul><ul><ul><ul><li>Unbundling: Falling barriers to distribution & retail </li></ul></ul></ul><ul><ul><ul><ul><li>Blogs, peer2peer, Bluetooth, Bit Torrent, convergence of connectivity & platforms </li></ul></ul></ul></ul><ul><ul><ul><li>… And retail/distribution channel growth and fragmentation </li></ul></ul></ul><ul><ul><ul><ul><li>Cinema v/s VHS, DVD, VCD, MPEG, YouTube </li></ul></ul></ul></ul><ul><ul><li>Changing consumer preferences </li></ul></ul><ul><ul><ul><li>The rise of connected consumption v/s disconnected consumption </li></ul></ul></ul><ul><ul><ul><li>The rise of peer production </li></ul></ul></ul>
    16. 16. DISCONNECTED CONSUMPTION Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors
    17. 17. CONNECTED CONSUMPTION Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors
    18. 18. MICROMEDIA PLATFORMS
    19. 19. DISRUPTIVE MICROMEDIA
    20. 20. THIS IS AN EXAMPLE OF A TEXT SLIDE, 28 PT ARIAL, ALL CAPS <ul><li>First-level fonts are black, 26 Arial bold. The background color is white </li></ul><ul><ul><li>First-level bullets, 22 pt Arial </li></ul></ul><ul><ul><ul><li>Second-level bullets, 20 pt Arial </li></ul></ul></ul><ul><ul><ul><ul><li>Third-level bullets, 18 pt Arial </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Fourth-level bullets, 16 pt Arial </li></ul></ul></ul></ul></ul>
    21. 21. SOCIAL AND MAINSTREAM MEDIA <ul><li>How can you best draw on social networks for content and ideas? </li></ul><ul><li>How can you facilitate social media commenting on and interpreting your content? </li></ul>
    22. 22. CONSUMER BECOMING CREATOR <ul><li>Who is more important in your business model – consumer or creator? </li></ul><ul><li>How can you encourage consumer to become creator? </li></ul>
    23. 23. CONTENT FILTERATION <ul><li>What configuration of user and media content generation and filtering will you select? </li></ul><ul><li>In particular, how will you implement user filtering? </li></ul>
    24. 24. FORMAT SHIFTING <ul><li>To what degree - and how - do you impede or facilitate the shifting of time, space, and format to user-controlled formats? </li></ul><ul><li>What format innovations will you experiment with to discover the winning media formats of the next decade? </li></ul>
    25. 25. REVENUES <ul><li>Are media content and classifieds natural partners, and if so how do you connect these effectively? </li></ul><ul><li>Where are the aggregation points into which you can bring together or deliver highly relevant advertising? </li></ul>
    26. 26. NEW WAYS OF CONTENT DELIVERY <ul><li>How can you leverage your presence in devices to content distribution or vice versa? </li></ul><ul><li>How will you participate in the massive boom of video content demand? </li></ul>
    27. 27. GLOBAL + LOCAL <ul><li>How global or local in interest is your current content and distribution? </li></ul><ul><li>What degree of localization is required in content, format, and distribution, and what capabilities or alliances are necessary for this? </li></ul>
    28. 28. END QUOTE <ul><li>“ Information and communications technology unlocks the value of time, allowing and enabling </li></ul><ul><li>multi-tasking, </li></ul><ul><li>multi-channels, </li></ul><ul><li>multi-this and </li></ul><ul><li>multi-that.” </li></ul><ul><li>Li Ka Shing </li></ul><ul><li>Chairman of Hutchison Whampoa Limited (HWL) </li></ul>IPTV
    29. 30. THIS IS AN EXAMPLE OF A TEXT SLIDE, 28 PT ARIAL, ALL CAPS <ul><li>First-level fonts are black, 26 Arial bold. The background color is white </li></ul><ul><ul><li>First-level bullets, 22 pt Arial </li></ul></ul><ul><ul><ul><li>Second-level bullets, 20 pt Arial </li></ul></ul></ul><ul><ul><ul><ul><li>Third-level bullets, 18 pt Arial </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Fourth-level bullets, 16 pt Arial </li></ul></ul></ul></ul></ul>

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