Global Media Trends

Global Media Trends Media 1.0 to Media 2.0 Amit G. Tekale Date: 26.03.2007 Sakaal Confidential Proprietary .

TO START WITH…

NORTH AMERICA Print TV Online Mobile

SOUTH AMERICA $ Print TV Online Mobile

AFRICA Print TV Online Mobile

ASIA Print TV Online Mobile

EUROPE Print TV Online Mobile IPTV Web Radio Web TV Mobile TV

PLAY ANYWHERE HDTV UMPC iPod Mobile TV IPTV Web TV

MEDIA 1.0: MASS MEDIA Media Two-sided Market Audience Advertiser Demand Supply Demand Supply Production Attention

THE MYTH
The Media Industry’s First Law: Attention is scarce
Is this accurate?
Attention has always been getting absolutely scarcer as media grows

THE TRUTH
In fact…
Attention has remained relatively abundant for many years
What!? How can we prove this?
By asking how great the risk of losing audience actually is
The real problem facing the media industry
A zero-sum game: media’s grown quantitatively and qualitatively, but attention hasn’t

MEDIA 2.0: THE AGE OF ELASTICITY
Media 2.0 is elastic
Can be reshaped, remixed, tweaked, cut, split…
… and aggregated, filtered, distributed, delivered, stored…
… almost any way/to any time/at any place consumers prefer

MEDIA 2.0: THE AGE OF ELASTICITY
Elasticity makes Media 2.0 personal
No clear distinction between professional and amateur media…
… because all media can be unbundled / rebundled
The distinction shifts from professional/amateur to mass/personal
It is not broadcasting; it is broad catching!
Media is now becoming Micromedia!
MEDIA MICROMEDIA MICROMEDIA MICROMEDIA MICROMEDIA MICROMEDIA MICROMEDIA

WHAT IS MICROMEDIA?
Micromedia is…
Media that can be consumed in unbundled micro chunks…
Micro chunks of media unbundled from traditional media goods
Blogs vs newspaper articles
Tracks vs albums
Vlogs vs network news
..and aggregated and reconstructed in hyper efficient ways
Blogs, vlogs, podcasts, mp3 tracks, RSS feeds
Micromedia can be unbundled and rebundled for consumers…
E.g. Blog entries can be aggregated and reconstructed by topic
Micromedia explodes media supply
The total quantity of media goods explodes
… And atomizes it
The average size of media goods shrinks

MICROMEDIA DRIVERS
What drives the micromedia explosion?
Technology
Falling barriers to production
Mobile Camera
Unbundling: Falling barriers to distribution & retail
Blogs, peer2peer, Bluetooth, Bit Torrent, convergence of connectivity & platforms
… And retail/distribution channel growth and fragmentation
Cinema v/s VHS, DVD, VCD, MPEG, YouTube
Changing consumer preferences
The rise of connected consumption v/s disconnected consumption
The rise of peer production

DISCONNECTED CONSUMPTION Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors

CONNECTED CONSUMPTION Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors

MICROMEDIA PLATFORMS

DISRUPTIVE MICROMEDIA

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SOCIAL AND MAINSTREAM MEDIA
How can you best draw on social networks for content and ideas?
How can you facilitate social media commenting on and interpreting your content?

CONSUMER BECOMING CREATOR
Who is more important in your business model – consumer or creator?
How can you encourage consumer to become creator?

CONTENT FILTERATION
What configuration of user and media content generation and filtering will you select?
In particular, how will you implement user filtering?

FORMAT SHIFTING
To what degree - and how - do you impede or facilitate the shifting of time, space, and format to user-controlled formats?
What format innovations will you experiment with to discover the winning media formats of the next decade?

REVENUES
Are media content and classifieds natural partners, and if so how do you connect these effectively?
Where are the aggregation points into which you can bring together or deliver highly relevant advertising?

NEW WAYS OF CONTENT DELIVERY
How can you leverage your presence in devices to content distribution or vice versa?
How will you participate in the massive boom of video content demand?

GLOBAL + LOCAL
How global or local in interest is your current content and distribution?
What degree of localization is required in content, format, and distribution, and what capabilities or alliances are necessary for this?

END QUOTE
“ Information and communications technology unlocks the value of time, allowing and enabling
multi-tasking,
multi-channels,
multi-this and
multi-that.”
Li Ka Shing
Chairman of Hutchison Whampoa Limited (HWL)
IPTV

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Fourth-level bullets, 16 pt Arial

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Global Media Trends

by Amit Tekale on Apr 12, 2008

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Global Media Trends — Presentation Transcript