Your SlideShare is downloading. ×
  • Like
Outlook presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Outlook presentation

  • 800 views
Published

Outlook Umbrella, SWOT, Research work

Outlook Umbrella, SWOT, Research work

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
800
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
64
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1.  
  • 2. HIGHLIGHTS
    • Total Turnover: Over Rs. 86 billion ($ 2.1 billion)
    • Total Capital Employed: Over Rs. 57 billion ($ 1.4 billion)
    • Total Employees: 19,000
    •   Mission
    • Achieve customer delight by offering quality products and services.
    • Develop mutually beneficial relationships with our business partners.
    • Employ cost-effective processes and thereby create a strong organization.
    •   Vision
    • To be the first choice for our customers, people and investors.
  • 3. PRINT MEDIA
    • Current Size: Rs 19,500 Crore
    • Projected Size By 2012: Rs 24,460 Crore
    • CAGR : 12%
    • Reasons :-
    • Booming Indian Economy.
    • Rising Consumer Spending.
    • Literate Population On The Rise.
    • Foreign Media Investing In Indian Publications.
  • 4.
    • Group Started In October, 1995
    • Headed By: Mr. Vinod Mehta (Editor-in-chief)
    • 1.5 Million Readers (National Readership Survey - 2007)
    • One Of India’s Four Top-selling English Weekly Magazine.
    • Competitor: India Today (35-years old Brand)
  • 5.  
  • 6.  
  • 7. PROJECT TITLE
    • Market Survey & Product Promotion
    • Division Sales & Product Promotion
    • First Month Direct Approach
    • Second Month Govt. & Private Sectors
    • Third Month Canopies Outside Gardens
  • 8. NEED OF THE PROJECT  
    • Learning Process
    • How strategies are made and implemented?
    • How work is done in teams?
    • How performance is evaluated?
    • Why targets are important to achieve?
  • 9. OBJECTIVES
    • To find the frequency of magazines purchased or subscribed - weekly, fortnightly, monthly in Chandigarh.
    • To find the most preferred magazine in Chandigarh.
    • To find the monthly budget of readers for their favourite magazine.
    • To identify the factors which motivate readers to purchase a magazine.
    • To find most preferred magazine of outlook in Chandigarh.
  • 10. RESEARCH METHODOLOGY
    • Non- Probability Sample Method
    • Convenience sampling & Judgmental sampling
    • 1. PRIMARY DATA
    • - By Observation.
    • - Through Personal Interview.
    •  
    • 2. SECONDARY DATA
    • - Internet
    •  
  • 11. MARKETING STRATEGIES ADOPTED
    • 1. Mass impersonal selling methods (Advertising).
    •  
    • Pull Blend.
    •  
    • 2. Face to face personal selling (Salesman ship).
    •  
    • Push Blend.
    •  
    • Both of these are closely related to the Channel of Distribution .
  • 12.  
  • 13. FINDINGS
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. Q. Which brand of OUTLOOK, would you like to subscribe? (If interested)
  • 21. SWOT - S
    • Eleven different magazines covering each and every segment of the market.
    • Co - promoters of international magazines like - Marie Claire, GEO and News week.
    • OUTLOOK has well organized and experienced man power.
    • OUTLOOK has set up its own strong distribution channels.
    •  
  • 22. SWOT – W, O, T
    • Weaknesses
    • Slow Processing In Case Of Magazine And Gift As Well.
    • Opportunities
    • Launch Three New Magazines, Related To Auto Industry, Beauty Parlours And OUTLOOK Technology.
    • Opportunity To Promote Its Magazines At International Level.
    • Threats
    • 1. Strong Competition.
    • 2. Perception Of Readers’, OUTLOOK Favours Congress Party.
    •  
  • 23. SUGGESTIONS
    • Group Should Promote These Magazines: GEO, MARIE CLAIRE, CAREERS 360, NEWSWEEK
    • Design New Systems To Increase The Efficiency Of Sales Executive.
    • Group Should Promote Its Magazines At International Level.
    • Tie-ups With International Magazine Publication Houses.
    • Backbone Of The Group Is Its Experienced Manpower.
  • 24. TREND ANALYSIS Trend Percentages (Base Year 2007 = 100) Year Sales Profit Before Tax Amount Rs. Trend% Amount Rs. Trend% 2007 15,329,610 100 8,821,402 100 2008 18,129,020 118 11,320,111 128 2009 20,180,000 131 13,899,768 157
  • 25.