Outlook presentation

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Outlook Umbrella, SWOT, Research work

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Outlook presentation

  1. 2. HIGHLIGHTS <ul><li>Total Turnover: Over Rs. 86 billion ($ 2.1 billion) </li></ul><ul><li>Total Capital Employed: Over Rs. 57 billion ($ 1.4 billion) </li></ul><ul><li>Total Employees: 19,000 </li></ul><ul><li>  Mission </li></ul><ul><li>Achieve customer delight by offering quality products and services. </li></ul><ul><li>Develop mutually beneficial relationships with our business partners. </li></ul><ul><li>Employ cost-effective processes and thereby create a strong organization. </li></ul><ul><li>  Vision </li></ul><ul><li>To be the first choice for our customers, people and investors. </li></ul>
  2. 3. PRINT MEDIA <ul><li>Current Size: Rs 19,500 Crore </li></ul><ul><li>Projected Size By 2012: Rs 24,460 Crore </li></ul><ul><li>CAGR : 12% </li></ul><ul><li>Reasons :- </li></ul><ul><li>Booming Indian Economy. </li></ul><ul><li>Rising Consumer Spending. </li></ul><ul><li>Literate Population On The Rise. </li></ul><ul><li>Foreign Media Investing In Indian Publications. </li></ul>
  3. 4. <ul><li>Group Started In October, 1995 </li></ul><ul><li>Headed By: Mr. Vinod Mehta (Editor-in-chief) </li></ul><ul><li>1.5 Million Readers (National Readership Survey - 2007) </li></ul><ul><li>One Of India’s Four Top-selling English Weekly Magazine. </li></ul><ul><li>Competitor: India Today (35-years old Brand) </li></ul>
  4. 7. PROJECT TITLE <ul><li>Market Survey & Product Promotion </li></ul><ul><li>Division Sales & Product Promotion </li></ul><ul><li>First Month Direct Approach </li></ul><ul><li>Second Month Govt. & Private Sectors </li></ul><ul><li>Third Month Canopies Outside Gardens </li></ul>
  5. 8. NEED OF THE PROJECT   <ul><li>Learning Process </li></ul><ul><li>How strategies are made and implemented? </li></ul><ul><li>How work is done in teams? </li></ul><ul><li>How performance is evaluated? </li></ul><ul><li>Why targets are important to achieve? </li></ul>
  6. 9. OBJECTIVES <ul><li>To find the frequency of magazines purchased or subscribed - weekly, fortnightly, monthly in Chandigarh. </li></ul><ul><li>To find the most preferred magazine in Chandigarh. </li></ul><ul><li>To find the monthly budget of readers for their favourite magazine. </li></ul><ul><li>To identify the factors which motivate readers to purchase a magazine. </li></ul><ul><li>To find most preferred magazine of outlook in Chandigarh. </li></ul>
  7. 10. RESEARCH METHODOLOGY <ul><li>Non- Probability Sample Method </li></ul><ul><li>Convenience sampling & Judgmental sampling </li></ul><ul><li>1. PRIMARY DATA </li></ul><ul><li>- By Observation. </li></ul><ul><li>- Through Personal Interview. </li></ul><ul><li>  </li></ul><ul><li>2. SECONDARY DATA </li></ul><ul><li>- Internet </li></ul><ul><li>  </li></ul>
  8. 11. MARKETING STRATEGIES ADOPTED <ul><li>1. Mass impersonal selling methods (Advertising). </li></ul><ul><li>  </li></ul><ul><li>Pull Blend. </li></ul><ul><li>  </li></ul><ul><li>2. Face to face personal selling (Salesman ship). </li></ul><ul><li>  </li></ul><ul><li>Push Blend. </li></ul><ul><li>  </li></ul><ul><li>Both of these are closely related to the Channel of Distribution . </li></ul>
  9. 13. FINDINGS
  10. 20. Q. Which brand of OUTLOOK, would you like to subscribe? (If interested)
  11. 21. SWOT - S <ul><li>Eleven different magazines covering each and every segment of the market. </li></ul><ul><li>Co - promoters of international magazines like - Marie Claire, GEO and News week. </li></ul><ul><li>OUTLOOK has well organized and experienced man power. </li></ul><ul><li>OUTLOOK has set up its own strong distribution channels. </li></ul><ul><li>  </li></ul>
  12. 22. SWOT – W, O, T <ul><li>Weaknesses </li></ul><ul><li>Slow Processing In Case Of Magazine And Gift As Well. </li></ul><ul><li>Opportunities </li></ul><ul><li>Launch Three New Magazines, Related To Auto Industry, Beauty Parlours And OUTLOOK Technology. </li></ul><ul><li>Opportunity To Promote Its Magazines At International Level. </li></ul><ul><li>Threats </li></ul><ul><li>1. Strong Competition. </li></ul><ul><li>2. Perception Of Readers’, OUTLOOK Favours Congress Party. </li></ul><ul><li>  </li></ul>
  13. 23. SUGGESTIONS <ul><li>Group Should Promote These Magazines: GEO, MARIE CLAIRE, CAREERS 360, NEWSWEEK </li></ul><ul><li>Design New Systems To Increase The Efficiency Of Sales Executive. </li></ul><ul><li>Group Should Promote Its Magazines At International Level. </li></ul><ul><li>Tie-ups With International Magazine Publication Houses. </li></ul><ul><li>Backbone Of The Group Is Its Experienced Manpower. </li></ul>
  14. 24. TREND ANALYSIS Trend Percentages (Base Year 2007 = 100) Year Sales Profit Before Tax Amount Rs. Trend% Amount Rs. Trend% 2007 15,329,610 100 8,821,402 100 2008 18,129,020 118 11,320,111 128 2009 20,180,000 131 13,899,768 157

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