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Outlook Umbrella, SWOT, Research work

Outlook Umbrella, SWOT, Research work

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    Outlook presentation Outlook presentation Presentation Transcript

    •  
    • HIGHLIGHTS
      • Total Turnover: Over Rs. 86 billion ($ 2.1 billion)
      • Total Capital Employed: Over Rs. 57 billion ($ 1.4 billion)
      • Total Employees: 19,000
      •   Mission
      • Achieve customer delight by offering quality products and services.
      • Develop mutually beneficial relationships with our business partners.
      • Employ cost-effective processes and thereby create a strong organization.
      •   Vision
      • To be the first choice for our customers, people and investors.
    • PRINT MEDIA
      • Current Size: Rs 19,500 Crore
      • Projected Size By 2012: Rs 24,460 Crore
      • CAGR : 12%
      • Reasons :-
      • Booming Indian Economy.
      • Rising Consumer Spending.
      • Literate Population On The Rise.
      • Foreign Media Investing In Indian Publications.
      • Group Started In October, 1995
      • Headed By: Mr. Vinod Mehta (Editor-in-chief)
      • 1.5 Million Readers (National Readership Survey - 2007)
      • One Of India’s Four Top-selling English Weekly Magazine.
      • Competitor: India Today (35-years old Brand)
    •  
    •  
    • PROJECT TITLE
      • Market Survey & Product Promotion
      • Division Sales & Product Promotion
      • First Month Direct Approach
      • Second Month Govt. & Private Sectors
      • Third Month Canopies Outside Gardens
    • NEED OF THE PROJECT  
      • Learning Process
      • How strategies are made and implemented?
      • How work is done in teams?
      • How performance is evaluated?
      • Why targets are important to achieve?
    • OBJECTIVES
      • To find the frequency of magazines purchased or subscribed - weekly, fortnightly, monthly in Chandigarh.
      • To find the most preferred magazine in Chandigarh.
      • To find the monthly budget of readers for their favourite magazine.
      • To identify the factors which motivate readers to purchase a magazine.
      • To find most preferred magazine of outlook in Chandigarh.
    • RESEARCH METHODOLOGY
      • Non- Probability Sample Method
      • Convenience sampling & Judgmental sampling
      • 1. PRIMARY DATA
      • - By Observation.
      • - Through Personal Interview.
      •  
      • 2. SECONDARY DATA
      • - Internet
      •  
    • MARKETING STRATEGIES ADOPTED
      • 1. Mass impersonal selling methods (Advertising).
      •  
      • Pull Blend.
      •  
      • 2. Face to face personal selling (Salesman ship).
      •  
      • Push Blend.
      •  
      • Both of these are closely related to the Channel of Distribution .
    •  
    • FINDINGS
    •  
    •  
    •  
    •  
    •  
    •  
    • Q. Which brand of OUTLOOK, would you like to subscribe? (If interested)
    • SWOT - S
      • Eleven different magazines covering each and every segment of the market.
      • Co - promoters of international magazines like - Marie Claire, GEO and News week.
      • OUTLOOK has well organized and experienced man power.
      • OUTLOOK has set up its own strong distribution channels.
      •  
    • SWOT – W, O, T
      • Weaknesses
      • Slow Processing In Case Of Magazine And Gift As Well.
      • Opportunities
      • Launch Three New Magazines, Related To Auto Industry, Beauty Parlours And OUTLOOK Technology.
      • Opportunity To Promote Its Magazines At International Level.
      • Threats
      • 1. Strong Competition.
      • 2. Perception Of Readers’, OUTLOOK Favours Congress Party.
      •  
    • SUGGESTIONS
      • Group Should Promote These Magazines: GEO, MARIE CLAIRE, CAREERS 360, NEWSWEEK
      • Design New Systems To Increase The Efficiency Of Sales Executive.
      • Group Should Promote Its Magazines At International Level.
      • Tie-ups With International Magazine Publication Houses.
      • Backbone Of The Group Is Its Experienced Manpower.
    • TREND ANALYSIS Trend Percentages (Base Year 2007 = 100) Year Sales Profit Before Tax Amount Rs. Trend% Amount Rs. Trend% 2007 15,329,610 100 8,821,402 100 2008 18,129,020 118 11,320,111 128 2009 20,180,000 131 13,899,768 157
    •