Google Power Search

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This presentation is part of one Internal Training Session imparted by me for train our employee to use Google Search as productive way.

By viewing this slides you will learn many things.

This presentation is based upon Google Power Searching techniques available online free from Google.

Presentation way I have designed into three days, Its a workshop training and had a lot of live examples.

For details just click http://www.powersearchingwithgoogle.com/

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Google Power Search

  1. 1. By : Amit K Soni Day-1 [Project Development Department] [Note: This Presentation contains material protected under Google Copyright Laws and Treaties and It is freely available on the Google Power Search website for TRAINING & LEARNING purpose]
  2. 2. INDEX 1.1 Filter image results by color 1.2 How search works 1.3 The art of keyword choice 1.4 Word order matters 1.5 Finding text on a web page 2.1 Extending what you know 2.2 Thinking more deeply about your search 2.3 Understand different media 2.4 Reading the SERP 2.5 Different kinds of content
  3. 3. Key idea: Posing a general query, then filtering the results Example: Filtering image results by color
  4. 4. Filter image results by color When the results aren’t quite what you want... filter by color
  5. 5. Colors imply context How can a color help filter the results?
  6. 6. Filter on purple Electrical discharge. Change the color changing or style as per your need. Any Color, Full Color & Black & White…
  7. 7. Filter on color to find diagrams The query is still [tesla coil] The color filter is black-and-white
  8. 8. INDEX 1.1 Filter image results by color 1.2 How search works 1.3 The art of keyword choice 1.4 Word order matters 1.5 Finding text on a web page 2.1 Extending what you know 2.2 Thinking more deeply about your search 2.3 Understand different media 2.4 Reading the SERP 2.5 Different kinds of content
  9. 9. 1.2 How search works
  10. 10. INDEX 1.1 Filter image results by color 1.2 How search works 1.3 The art of keyword choice 1.4 Word order matters 1.5 Finding text on a web page 2.1 Extending what you know 2.2 Thinking more deeply about your search 2.3 Understand different media 2.4 Reading the SERP 2.5 Different kinds of content
  11. 11. 1.3 The art of keyword choice • Think about what you’re trying to find • Choose words that you think will appear on the page • Put yourself in the mindset of the author of those words
  12. 12. Hints to choose keywords... • Choose words that you'd like to see in your results Question:- “I heard there was some old city in San Francisco Bay. What was it called?” Query:- [what was the old city in san Francisco bay called?]
  13. 13. Short, to the point, important words • Contrast that search query with: Question:- “I heard there was some old city in San Francisco Bay. What was it called?” Query:- [old city san Francisco bay]
  14. 14. Sometimes use alternate words • Contrast that search query with: Question:- “I heard there was some old city in San Francisco Bay. What was it called?” Query:- [ghost town san Francisco bay]
  15. 15. Comparing effects of different queries
  16. 16. INDEX 1.1 Filter image results by color 1.2 How search works 1.3 The art of keyword choice 1.4 Word order matters 1.5 Finding text on a web page 2.1 Extending what you know 2.2 Thinking more deeply about your search 2.3 Understand different media 2.4 Reading the SERP 2.5 Different kinds of content
  17. 17. 1.4 Word order matters Every word matters in your query Even the word order can make a difference
  18. 18. Compare these results...
  19. 19. Word order matters
  20. 20. Capitalization does not matter Capitalization does not matter in Google searches
  21. 21. Punctuation does not matter … usually Google queries cannot include most special characters. § ¶ ¥ £ € © ® ≅ ≠ √
  22. 22. There are a few exceptions A few characters do make a difference [ C++ ] [ C# ] [ #hashtag ] [ Google+ ] [ $100 ]
  23. 23. Spelling correction
  24. 24. INDEX 1.1 Filter image results by color 1.2 How search works 1.3 The art of keyword choice 1.4 Word order matters 1.5 Finding text on a web page 2.1 Extending what you know 2.2 Thinking more deeply about your search 2.3 Understand different media 2.4 Reading the SERP 2.5 Different kinds of content
  25. 25. 1.5 Finding text on a web page • Suppose you want to find your time in the local 8K race • It’s easy to find the page … but then what?
  26. 26. INDEX 1.1 Filter image results by color 1.2 How search works 1.3 The art of keyword choice 1.4 Word order matters 1.5 Finding text on a web page 2.1 Extending what you know 2.2 Thinking more deeply about your search 2.3 Understand different media 2.4 Reading the SERP 2.5 Different kinds of content [Questions are welcome till now]
  27. 27. 2.1 Extending what you know • When search results suggest something new.
  28. 28. A few things to notice... • Suggestions-as-you-type Often a way to get a sense for other terms or concepts
  29. 29. Search-as-you-type • Monitor the incremental results when you’re uncertain
  30. 30. As you type, suggestions appear...
  31. 31. ...so do partial query results • Which can be useful when you’re unsure what you’re looking for
  32. 32. Related searches • Look at the bottom of the page for related searches
  33. 33. INDEX 1.1 Filter image results by color 1.2 How search works 1.3 The art of keyword choice 1.4 Word order matters 1.5 Finding text on a web page 2.1 Extending what you know 2.2 Thinking more deeply about your search 2.3 Understand different media 2.4 Reading the SERP 2.5 Different kinds of content
  34. 34. 2.2 Thinking more deeply about your search How do you go from idea to understanding? Key idea: Make sure you understand what you’re seeing
  35. 35. Don’t skip words you don’t know You can look up these new terms ... and then use them
  36. 36. Using define [ define remittance ]
  37. 37. INDEX 1.1 Filter image results by color 1.2 How search works 1.3 The art of keyword choice 1.4 Word order matters 1.5 Finding text on a web page 2.1 Extending what you know 2.2 Thinking more deeply about your search 2.3 Understand different media 2.4 Reading the SERP 2.5 Different kinds of content
  38. 38. 2.3 Understand different media • There are different kinds of content on Google
  39. 39. Checking other media types
  40. 40. Looking at other media types • Check out other modes
  41. 41. INDEX 1.1 Filter image results by color 1.2 How search works 1.3 The art of keyword choice 1.4 Word order matters 1.5 Finding text on a web page 2.1 Extending what you know 2.2 Thinking more deeply about your search 2.3 Understand different media 2.4 Reading the SERP 2.5 Different kinds of content
  42. 42. 2.4 Reading the SERP • SERP — Search Engine Results Page
  43. 43. Reading a single result • A single result has many parts to it
  44. 44. Reading a single result
  45. 45. INDEX 1.1 Filter image results by color 1.2 How search works 1.3 The art of keyword choice 1.4 Word order matters 1.5 Finding text on a web page 2.1 Extending what you know 2.2 Thinking more deeply about your search 2.3 Understand different media 2.4 Reading the SERP 2.5 Different kinds of content
  46. 46. 2.5 Different kinds of content
  47. 47. Partial listing of content types • Web • Image • Maps • Videos • News • Shopping • Places • Blogs • Discussions • Applications • Patents
  48. 48. THANK YOU Questions ? 1.1 Filter image results by color 1.2 How search works 1.3 The art of keyword choice 1.4 Word order matters 1.5 Finding text on a web page 2.1 Extending what you know 2.2 Thinking more deeply about your search 2.3 Understand different media 2.4 Reading the SERP 2.5 Different kinds of content
  49. 49. By : Amit K Soni Day-2 [Project Development Department] Note: This Presentation contains material protected under Google Copyright Laws and Treaties and It is freely available on the Google Power Search website for TRAINING & LEARNING purpose
  50. 50. INDEX 3.1 Operators 3.2 filetype 3.3 removing invasive results-how to use minus (-) 3.4 OR operator and quoted text 3.5 intext: and Advanced Search modes 4.1 : Search-by-image 4.2 Search features 4.3: Conversions and Calculator 4.4: Top panel & Date range limiting 4.5: Translation and search Class 3: Advanced techniques Class 4: Finding facts faster
  51. 51. 3.1 Web organization Operators • Visible web: Everything indexed by search engines • Deep web: Everything on the web, but not indexed (Sometimes called the “invisible web” or “dark web”)
  52. 52. Operators • An operator is something extra you add to your query [ tesla coil ] [ tesla coil site:stanford.edu ] • Many different kinds of operators that all filter results [ tesla coil ] [ tesla coil site:stanford.edu ] More on web…
  53. 53. INDEX 3.1 Operators 3.2 filetype 3.3 removing invasive results-how to use minus (-) 3.4 OR operator and quoted text 3.5 intext: and Advanced Search modes 4.1 : Search-by-image 4.2 Search features 4.3: Conversions and Calculator 4.4: Top panel & Date range limiting 4.5: Translation and search Class 3: Advanced techniques Class 4: Finding facts faster
  54. 54. 3.2 filetype
  55. 55. Filetypes • The filetype: operator filters results by document type • PDF • DOC • DOCX • PPT • PPTX • TXT • CSV • DAT • And some you might not have thought of: • KML More on web…
  56. 56. INDEX 3.1 Operators 3.2 filetype 3.3 removing invasive results-how to use minus (-) 3.4 OR operator and quoted text 3.5 intext: and Advanced Search modes 4.1 : Search-by-image 4.2 Search features 4.3: Conversions and Calculator 4.4: Top panel & Date range limiting 4.5: Translation and search Class 3: Advanced techniques Class 4: Finding facts faster
  57. 57. 3.3 Removing invasive results with minus (-) • Another filter is the minus (-) operator [ tesla coil ] [ tesla coil -circuits] [ tesla coil ] [ tesla coil –circuits ]
  58. 58. Example of using minus (-) filtering • Original query: [ salsa ] • To remove “salsa as dancing” meanings: [ salsa –dancing ] • To remove the vegetables too: [ salsa –dancing –tomatoes ] More on web…
  59. 59. INDEX 3.1 Operators 3.2 filetype 3.3 removing invasive results-how to use minus (-) 3.4 OR operator and quoted text 3.5 intext: and Advanced Search modes 4.1 : Search-by-image 4.2 Search features 4.3: Conversions and Calculator 4.4: Top panel & Date range limiting 4.5: Translation and search Class 3: Advanced techniques Class 4: Finding facts faster
  60. 60. 3.4 OR operator and quoted text • Search for all these words: [ when venus the goddess of beauty and love ] • Search for this exact quote: [ “when venus the goddess of beauty and love” ]
  61. 61. Use the OR Operator to get more results • OR is an operator that adds more results to your search [ tesla coil ] [ “tesla coil” OR “jacobs ladder” ] [ “tesla coil” OR “jacobs ladder” ] [ tesla coil ] More on web…
  62. 62. INDEX 3.1 Operators 3.2 filetype 3.3 removing invasive results-how to use minus (-) 3.4 OR operator and quoted text 3.5 intext: and Advanced Search modes 4.1 : Search-by-image 4.2 Search features 4.3: Conversions and Calculator 4.4: Top panel & Date range limiting 4.5: Translation and search Class 3: Advanced techniques Class 4: Finding facts faster
  63. 63. 3.5: intext: and Advanced Search • intext: operator requires that some bit of text be on any returned results page [ site:stanford.edu “coral bleaching” intext:geophysics ]
  64. 64. Advanced search tool • How to get to the advanced search UI 1 2 More on web…
  65. 65. INDEX [Questions are welcome till now] 3.1 Operators 3.2 filetype 3.3 removing invasive results-how to use minus (-) 3.4 OR operator and quoted text 3.5 intext: and Advanced Search modes 4.1 : Search-by-image 4.2 Search features 4.3: Conversions and Calculator 4.4: Top panel & Date range limiting 4.5: Translation and search Class 3: Advanced techniques Class 4: Finding facts faster
  66. 66. 4.1 : Search-by-image Suppose you have an image… ...how can you figure out what it is?
  67. 67. Search-by-image Where is this place?
  68. 68. Search-by-image I found this in the basement... ...what is it? More on web…
  69. 69. INDEX 3.1 Operators 3.2 filetype 3.3 removing invasive results-how to use minus (-) 3.4 OR operator and quoted text 3.5 intext: and Advanced Search modes 4.1 : Search-by-image 4.2 Search features 4.3: Conversions and Calculator 4.4: Top panel & Date range limiting 4.5: Translation and search Class 3: Advanced techniques Class 4: Finding facts faster
  70. 70. 4.2 Search Features Search Features: A collection of “shortcuts” that get you to the answer quickly.
  71. 71. Search Features [ capital of Mongolia ] [ weather Knoxville, TN ] [ weather 90712 ] [ time in Singapore ] [ Hawaiian Airlines 24 ] To get the master list: [ Google Search Features ] More on web…
  72. 72. INDEX 3.1 Operators 3.2 filetype 3.3 removing invasive results-how to use minus (-) 3.4 OR operator and quoted text 3.5 intext: and Advanced Search modes 4.1 : Search-by-image 4.2 Search features 4.3: Conversions and Calculator 4.4: Top panel & Date range limiting 4.5: Translation and search Class 3: Advanced techniques Class 4: Finding facts faster
  73. 73. 4.3: Conversions and Calculator To convert from UNIT to UNIT: [ number units in units ] Examples: [ 212F in C ] [ 400 yards in miles ] [ 32C in F ] [ 23 bushels in quarts ] [ 2 inches in Angstroms ] Caution: It won't tell you when your units are incompatible! [ 23 cm in ml ] More on web…
  74. 74. INDEX 3.1 Operators 3.2 filetype 3.3 removing invasive results-how to use minus (-) 3.4 OR operator and quoted text 3.5 intext: and Advanced Search modes 4.1 : Search-by-image 4.2 Search features 4.3: Conversions and Calculator 4.4: Top panel & Date range limiting 4.5: Translation and search Class 3: Advanced techniques Class 4: Finding facts faster
  75. 75. 4.4: Top panel & Date range limiting More on web…
  76. 76. INDEX 3.1 Operators 3.2 filetype 3.3 removing invasive results-how to use minus (-) 3.4 OR operator and quoted text 3.5 intext: and Advanced Search modes 4.1 : Search-by-image 4.2 Search features 4.3: Conversions and Calculator 4.4: Top panel & Date range limiting 4.5: Translation and search Class 3: Advanced techniques Class 4: Finding facts faster
  77. 77. 4.5 Translation and search Easily search for pages in other languages Click for translated foreign pages
  78. 78. Translated foreign pages More on web…
  79. 79. 3.1 Operators 3.2 filetype 3.3 removing invasive results-how to use minus (-) 3.4 OR operator and quoted text 3.5 intext: and Advanced Search modes 4.1 : Search-by-image 4.2 Search features 4.3: Conversions and Calculator 4.4: Top panel & Date range limiting 4.5: Translation and search Class 3: Advanced techniques Class 4: Finding facts faster
  80. 80. By : Amit K Soni Day-3 [Project Development Department] Note: This Presentation contains material protected under Google Copyright Laws and Treaties and It is freely available on the Google Power Search website for TRAINING & LEARNING purpose
  81. 81. INDEX 5.1 Credibility 5.2 Variant data 5.3 Use quotes to verify a quote 5.4 Using WHOIS 5.5 Occasional misconceptions 6.1: Combining methods 6.2: Think broadly 6.3: Summary Class 5: Checking your facts Class 6: Putting it all together
  82. 82. 5.1 Credibility • Understanding ranking—it’s not the same as credibility. • Choosing appropriate terms for your query—different terms have different implications. • Verifying credibility by looking for fact-checking sites— sites that you know to be credible. Do one more search.
  83. 83. Range-checking "I mourn the loss of thousands of precious lives, but I will not rejoice in the death of one, not even an enemy." —attributed to Martin Luther King, Jr. • Use date-range search to see when this quote first appears. (Example from: Robert Strohmeyer, PCWorld)
  84. 84. INDEX 5.1 Credibility 5.2 Variant data 5.3 Use quotes to verify a quote 5.4 Using WHOIS 5.5 Occasional misconceptions 6.1: Combining methods 6.2: Think broadly 6.3: Summary Class 5: Checking your facts Class 6: Putting it all together
  85. 85. 5.2 Variant data • Compare various results for [ circumference of the earth ] Varies by the way you search for it… circumpolar vs. equatorial • Identify sources: Blogger: “63% of all kids look at pictures of funny cats each day.” What’s the source? How was it measured? • Don’t bake your answer into your query: NO: [ average length of an octopus is 18 inches ] More on web…
  86. 86. INDEX 5.1 Credibility 5.2 Variant data 5.3 Use quotes to verify a quote 5.4 Using WHOIS 5.5 Occasional misconceptions 6.1: Combining methods 6.2: Think broadly 6.3: Summary Class 5: Checking your facts Class 6: Putting it all together
  87. 87. 5.3 Use quotes to verify a quote "Elementary, my dear Watson." Did Sherlock Holmes ever say this in the writings of Sir Arthur Conan Doyle? More on web…
  88. 88. INDEX 5.1 Credibility 5.2 Variant data 5.3 Use quotes to verify a quote 5.4 Using WHOIS 5.5 Occasional misconceptions 6.1: Combining methods 6.2: Think broadly 6.3: Summary Class 5: Checking your facts Class 6: Putting it all together
  89. 89. 5.4: Using WHOIS to get site info • WHOIS is a large database of web sites and domains with information about who owns them and what other sites they are affiliated with. http://www.who.is/whois/minimax.com/
  90. 90. INDEX 5.1 Credibility 5.2 Variant data 5.3 Use quotes to verify a quote 5.4 Using WHOIS 5.5 Occasional misconceptions 6.1: Combining methods 6.2: Think broadly 6.3: Summary Class 5: Checking your facts Class 6: Putting it all together
  91. 91. 5.5 Occasional misconceptions • Custom search engine or join tools on a site do NOT imply Google vetting or endorsement. • Web sites with Google ads are also not vetted by Google. • Rank order ≠ authoritativeness (it’s just regular rank!)
  92. 92. INDEX 5.1 Credibility 5.2 Variant data 5.3 Use quotes to verify a quote 5.4 Using WHOIS 5.5 Occasional misconceptions 6.1: Combining methods 6.2: Think broadly 6.3: Summary Class 5: Checking your facts Class 6: Putting it all together
  93. 93. 6 Putting it all together
  94. 94. 6.1: Combining methods You are looking for Google Earth files showing shipwrecksaround Florida—only you have already seen the ones on Floridamarine.org and The_Jacobs.org. Other than those websites, what virtual tours are out there? [ filetype:kmz shipwrecks OR “ship wrecks” florida -site:floridamarine.org -site:the-jacobs.org ]
  95. 95. INDEX 5.1 Credibility 5.2 Variant data 5.3 Use quotes to verify a quote 5.4 Using WHOIS 5.5 Occasional misconceptions 6.1: Combining methods 6.2: Think broadly 6.3: Summary Class 5: Checking your facts Class 6: Putting it all together
  96. 96. You can combine methods and approaches: ● Color filtering in images; use site: in Image search; OR in News ... ● Finding calendars to answer day-of-the-week questions ● Using additional terms to focus in on the area of interest: [ Google language translate ] [ planetary gear diagram ] 6.2: Think broadly
  97. 97. Is there moss …
  98. 98. INDEX 5.1 Credibility 5.2 Variant data 5.3 Use quotes to verify a quote 5.4 Using WHOIS 5.5 Occasional misconceptions 6.1: Combining methods 6.2: Think broadly 6.3: Summary Class 5: Checking your facts Class 6: Putting it all together
  99. 99. 6.3 Summary Your search is sometimes simple and fast ... ... and sometimes it’s a long piece of detective work. We’ve given you a set of tools—now start using them
  100. 100. WE HAVE SEEN ON DAY-1 1.1 Filter image results by color 1.2 How search works 1.3 The art of keyword choice 1.4 Word order matters 1.5 Finding text on a web page 2.1 Extending what you know 2.2 Thinking more deeply about your search 2.3 Understand different media 2.4 Reading the SERP 2.5 Different kinds of content
  101. 101. 3.1 Operators 3.2 filetype 3.3 removing invasive results-how to use minus (-) 3.4 OR operator and quoted text 3.5 intext: and Advanced Search modes 4.1 : Search-by-image 4.2 Search features 4.3: Conversions and Calculator 4.4: Top panel & Date range limiting 4.5: Translation and search Class 3: Advanced techniques Class 4: Finding facts faster WE HAVE SEEN ON DAY-2
  102. 102. 5.1 Credibility 5.2 Variant data 5.3 Use quotes to verify a quote 5.4 Using WHOIS 5.5 Occasional misconceptions 6.1: Combining methods 6.2: Think broadly 6.3: Summary Class 5: Checking your facts Class 6: Putting it all together WE HAVE SEEN ON DAY-3
  103. 103. NOW Questions ? For you ! THANK YOU Questions ?
  104. 104. Question-1 You run two searches: [Golden Retriever] and [golden retriever] Answer The top results would be the same.
  105. 105. Question-2 You are trying to find a page you read the other day on puppy nutrition. All you remember (besides that it was helpful) was that it was a PDF document, so you did a search. The following are the results of your search. Answer [filetype:PDF puppy nutrition]
  106. 106. Question-3 What would your search look like that would find out approximately how much Brazilian currency you can get for 10,000 Yen? Answer [10000 yen in brazilian currency]
  107. 107. Question-4 You would like to volunteer to work at the games. You don’t know if this will be possible on rio2016.com and olympic.org, What would be the Best query to apply as a volunteer? Answer [volunteer apply site:rio2016.com OR site:olympic.org]
  108. 108. Question-5 You wrote that great search, but found pages about people on the Olympic Committee that used to do volunteer work, and you don’t want all their information to get in the way of your search. What do you add to the query [volunteer apply] to tell Google that you do not want any results that include the phrase Olympic Committee? Answer [-“Olympic Committee"]
  109. 109. Thanks once again

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