HONDA MOTOR COMPANY, LTD AmitSoni BBA-MBA 3RD Sem, 52
OBJECTIVE OF THE PRESENTATION OVERVIEW OF THE INDUSTRY COMPANY PROFILE HISTORY JOINT VENTURES MANAGEMENT OF THE COMPANY MARKETING AND STRATEGIES PERFORMANCE OF THE COMPANY FINANCIAL STATUS RECENT ACHIEVEMENTS FUTURE PLANS CRITICAL APPRAISAL SUGGESTIONS
Overview of the Industry “ONE SMALL STEP MEANS, A ONE SMALL INNOVATIVE IDEA CAN LEAD TO A SERIES OF INVENTIONS”.
CONTINUED….. NICOLAS- JOSEPH CUGNOT (1725-1804) ROBERT ANDERSON (1802-1875) 3. KARL FRIEDRICH BENZ (1844-1929) GEORGE BALDWIN SELDON (1846-1922) 5. CHARLES EDGAR DURYEA (1862-1938)
Honda value proposition Safety for everyone Environmental leadership Joy of mobility
HISTORY FOUNDED: SEPTEMBER 24, 1948 HEADQUATERS: TOKYO, JAPAN KEY PEOPLE: SOICHIRO HONDA(FOUNDER) TAKEO FUKUI(CEO) INDUSTRY: AUTOMOBILE, TRUCKS AND MOTORCYCLES. REVENUE: $94.24 BILLION USD NET INCOME: $ 5.0 BILLION USD
SOICHIRO HONDA (1906-1981) 1. BIRTH PLACE – JAPAN 2. INBORN CURIOSITY ABOUT MACHINES 3. NOT MUCH QUALIFIED 4. APPRENTICE UNDER TOKYO ART SHOKAI AT 15 5. MANUFACTURING OF PISTONS 6. EXPERTS AT ALL SORT OF PRACTICAL TASKS 7. USED ENGINE IN BICYCLE. 8. STARTED WORK STATION THRICE. 9 ESTABLISHED HONDA CO. , JAPAN.
COMPANY PROFILE 1. Honda Motor Company Ltd, a multinational corporation. 2. 5th largest automobile manufacturer and largest engine maker in the world 3. Hero Honda, a joint venture between India’s Hero group and Honda. 4. Honda Siel cars India limited, another joint venture between Honda and Siel limited, a Siddharth Shriram Group company, India.
DIVERSIFICATION OF HONDA Jet Engine Water craft Aeronautical Technology Marine engines Motorcycles Four wheelers 6. Robots
CONTINUED… Corporate Governance Company that society wants to exist. Operating Officer System - strengthens business execution - supervision by Board of Directors Statutory meetings Voting rights. Twice annual meeting with President Websites. Efforts to Earn Trust
CONTINUED…. STP S- Segmentation : Focusing Higher Class (potential customers) T- Targeting : 1 Well do urban people. 2. People with high disposal income . 3. Already having Car wanna Upgrade. P- Positioning : 1. High quality product . 2. High price. 3. Creating innovative product. (a) Enhancing Mobility. (b) Benefiting Society.
PERFORMANCE OF THE COMPANY Red: Japan, Sea green: north america, Blue: Europe, Grey: asia , Light Grey: Other Region
ACHIEVEMENTS 1.IN 2006 HONDA’S CARS IN THE INDIA MARKET- CITY,ACCORD, CR-V HAVE RANKED FIRST IN THE TNS TOTAL CONSUMER SATISFACTION AWARD 2. INDIAN CAR OF THE YEAR?(HONDA CIVIC) BY AUTOMOBILE INDIA 3.MANUFACTURER OF THE YEAR BY CNBC TV-18 4. SUV OF THE YEAR(HONDA CR-V) BY NDTV PROFIT CAR INDIA. 5. SUV OF THE YEAR (HONDA CR-V BY OVERDRIVE.
MARKETING MIX STRATEGIES 4P’S: PRODUCT: Honda CITY, Honda ACCORD, CR-V, Honda CIVIC. PLACE: Exclusive showrooms, Dealers and Franchises. PRICE: Depend on the Product Range. (40,000-40,00,000) 4. PROMOTION: Ads, Social Welfare.
COMMITEMENT TO FUTURE “As a responsible member of the society Whose task lies in the preservation of the global environment”.
FUTURE PLANS 1.Striving to be a company which society will want to exist. 2. Producing Eco-friendly products. 3. Entering the Solar power industry. 4. Raising Fuel Efficiency. 5. CO2 Reduction Target. 6. Introducing- Hybrid Automobiles Diesel Automobiles. Gasoline Automobiles. Introducing Fuel Cell Car. 7. Covering other Classes.
CRITICAL APPRAISAL From the marketing view point: Should launch car for lower segment. Service centre.
“It’s the snowball effect, It starts very small but by time it grows and grows and after certain limit nothing can stop it, not even the rocks, which are physically more powerful than snow, but they can’t stop it, it’s so strong but at the Same time so FLEXIBLE And the best part is that It is just made of SNOW”
NOT ONLY IDEAS… BUT THE DETERMINATION TO MAKE THEM TRUE.