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Honda Motors

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about the company honda motors....its overview

about the company honda motors....its overview

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  • 1. HONDA MOTOR
    COMPANY, LTD
    AmitSoni
    BBA-MBA
    3RD Sem, 52
  • 2. OBJECTIVE OF THE
    PRESENTATION
    OVERVIEW OF THE INDUSTRY
    COMPANY PROFILE
    HISTORY
    JOINT VENTURES
    MANAGEMENT OF THE COMPANY
    MARKETING AND STRATEGIES
    PERFORMANCE OF THE COMPANY
    FINANCIAL STATUS
    RECENT ACHIEVEMENTS
    FUTURE PLANS
    CRITICAL APPRAISAL
    SUGGESTIONS
  • 3. Overview of the Industry
    “ONE SMALL STEP MEANS,
    A ONE SMALL INNOVATIVE
    IDEA CAN LEAD TO A SERIES
    OF INVENTIONS”.
  • 4. CONTINUED…..
    NICOLAS- JOSEPH CUGNOT
    (1725-1804)
    ROBERT ANDERSON
    (1802-1875)
    3. KARL FRIEDRICH BENZ
    (1844-1929)
    GEORGE BALDWIN SELDON
    (1846-1922)
    5. CHARLES EDGAR DURYEA
    (1862-1938)
  • 5. Honda value proposition
    Safety for everyone
    Environmental
    leadership
    Joy of mobility
  • 6. HISTORY
    FOUNDED: SEPTEMBER 24, 1948
    HEADQUATERS: TOKYO, JAPAN
    KEY PEOPLE:
    SOICHIRO HONDA(FOUNDER)
    TAKEO FUKUI(CEO)
    INDUSTRY: AUTOMOBILE, TRUCKS AND MOTORCYCLES.
    REVENUE: $94.24 BILLION USD
    NET INCOME: $ 5.0 BILLION USD
  • 7. SOICHIRO HONDA
    (1906-1981)
    1. BIRTH PLACE – JAPAN
    2. INBORN CURIOSITY ABOUT
    MACHINES
    3. NOT MUCH QUALIFIED
    4. APPRENTICE UNDER TOKYO
    ART SHOKAI AT 15
    5. MANUFACTURING OF PISTONS
    6. EXPERTS AT ALL SORT OF
    PRACTICAL TASKS
    7. USED ENGINE IN BICYCLE.
    8. STARTED WORK STATION THRICE.
    9 ESTABLISHED HONDA CO. , JAPAN.
  • 8. COMPANY PROFILE
    1. Honda Motor Company Ltd,
    a multinational corporation.
    2. 5th largest automobile
    manufacturer and largest engine maker
    in the world
    3. Hero Honda, a joint
    venture between India’s
    Hero group and Honda.
    4. Honda Siel cars India limited, another joint
    venture between Honda and Siel limited, a
    Siddharth Shriram Group company, India.
  • 9. DIVERSIFICATION OF
    HONDA
    Jet Engine
    Water craft
    Aeronautical Technology
    Marine engines
    Motorcycles
    Four wheelers
    6. Robots
  • 10. Management of the Company
  • 11. CONTINUED…
    Corporate Governance
    Company that society wants to exist.
    Operating Officer System
    - strengthens business execution
    - supervision by Board of Directors
    Statutory meetings
    Voting rights.
    Twice annual meeting with President
    Websites.
    Efforts to Earn Trust
  • 12. CONTINUED….
    STP
    S- Segmentation : Focusing Higher Class (potential customers)
    T- Targeting : 1 Well do urban people.
    2. People with high disposal income .
    3. Already having Car wanna Upgrade.
    P- Positioning : 1. High quality product .
    2. High price.
    3. Creating innovative product.
    (a) Enhancing Mobility.
    (b) Benefiting Society.
  • 13. PERFORMANCE OF THE
    COMPANY
    Red: Japan, Sea green: north america, Blue: Europe, Grey: asia ,
    Light Grey: Other Region
  • 14. ACHIEVEMENTS
    1.IN 2006 HONDA’S CARS IN THE INDIA MARKET-
    CITY,ACCORD, CR-V HAVE RANKED FIRST IN THE TNS
    TOTAL CONSUMER SATISFACTION AWARD
    2. INDIAN CAR OF THE YEAR?(HONDA CIVIC) BY
    AUTOMOBILE INDIA
    3.MANUFACTURER OF THE YEAR BY CNBC TV-18
    4. SUV OF THE YEAR(HONDA CR-V) BY NDTV PROFIT
    CAR INDIA.
    5. SUV OF THE YEAR (HONDA CR-V BY OVERDRIVE.
  • 15. MARKETING MIX STRATEGIES
    4P’S:
    PRODUCT: Honda CITY, Honda ACCORD, CR-V, Honda CIVIC.
    PLACE: Exclusive showrooms, Dealers and Franchises.
    PRICE: Depend on the Product Range.
    (40,000-40,00,000)
    4. PROMOTION: Ads, Social Welfare.
  • 16. COMMITEMENT TO FUTURE
    “As a responsible member of the society
    Whose task lies in the preservation of the
    global environment”.
  • 17. FUTURE PLANS
    1.Striving to be a company which society will want to exist.
    2. Producing Eco-friendly products.
    3. Entering the Solar power industry.
    4. Raising Fuel Efficiency.
    5. CO2 Reduction Target.
    6. Introducing-
    Hybrid Automobiles
    Diesel Automobiles.
    Gasoline Automobiles.
    Introducing Fuel Cell Car.
    7. Covering other Classes.
  • 18. CRITICAL APPRAISAL
    From the marketing view point:
    Should launch car for lower segment.
    Service centre.
  • 19. “It’s the snowball effect, It starts very small
    but by time it grows and grows and after
    certain limit nothing can stop it, not even
    the rocks, which are physically more
    powerful than snow, but they can’t stop it,
    it’s so strong but at the Same time so
    FLEXIBLE And the best part is that
    It is just made of SNOW”
  • 20. NOT ONLY IDEAS…
    BUT THE DETERMINATION TO
    MAKE THEM TRUE.
  • 21. Any Questions???
  • 22. Thank You,,,