Honda Motors

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about the company honda motors....its overview

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  • hello dear,
    I want to know about customer strategy, Marketing program, Place strategy, and Promotion strategy of HONDA Motor could you tell me about this point?
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Honda Motors

  1. 1. HONDA MOTOR<br />COMPANY, LTD<br />AmitSoni<br />BBA-MBA<br />3RD Sem, 52<br />
  2. 2. OBJECTIVE OF THE<br /> PRESENTATION<br />OVERVIEW OF THE INDUSTRY<br />COMPANY PROFILE<br /> HISTORY<br /> JOINT VENTURES<br /> MANAGEMENT OF THE COMPANY<br />MARKETING AND STRATEGIES<br /> PERFORMANCE OF THE COMPANY<br /> FINANCIAL STATUS<br /> RECENT ACHIEVEMENTS<br /> FUTURE PLANS<br /> CRITICAL APPRAISAL<br /> SUGGESTIONS<br />
  3. 3. Overview of the Industry<br />“ONE SMALL STEP MEANS,<br /> A ONE SMALL INNOVATIVE <br /> IDEA CAN LEAD TO A SERIES <br />OF INVENTIONS”.<br />
  4. 4. CONTINUED…..<br />NICOLAS- JOSEPH CUGNOT<br /> (1725-1804)<br />ROBERT ANDERSON<br /> (1802-1875)<br />3. KARL FRIEDRICH BENZ<br /> (1844-1929)<br />GEORGE BALDWIN SELDON<br /> (1846-1922)<br />5. CHARLES EDGAR DURYEA<br /> (1862-1938)<br />
  5. 5. Honda value proposition<br />Safety for everyone<br />Environmental<br /> leadership<br />Joy of mobility<br />
  6. 6. HISTORY<br />FOUNDED: SEPTEMBER 24, 1948<br />HEADQUATERS: TOKYO, JAPAN<br />KEY PEOPLE: <br /> SOICHIRO HONDA(FOUNDER)<br /> TAKEO FUKUI(CEO)<br />INDUSTRY: AUTOMOBILE, TRUCKS AND MOTORCYCLES.<br />REVENUE: $94.24 BILLION USD<br />NET INCOME: $ 5.0 BILLION USD<br />
  7. 7. SOICHIRO HONDA<br />(1906-1981)<br />1. BIRTH PLACE – JAPAN<br />2. INBORN CURIOSITY ABOUT <br /> MACHINES<br />3. NOT MUCH QUALIFIED<br />4. APPRENTICE UNDER TOKYO <br /> ART SHOKAI AT 15<br />5. MANUFACTURING OF PISTONS<br />6. EXPERTS AT ALL SORT OF <br /> PRACTICAL TASKS<br />7. USED ENGINE IN BICYCLE.<br />8. STARTED WORK STATION THRICE.<br />9 ESTABLISHED HONDA CO. , JAPAN.<br />
  8. 8. COMPANY PROFILE<br />1. Honda Motor Company Ltd, <br /> a multinational corporation.<br />2. 5th largest automobile <br /> manufacturer and largest engine maker <br /> in the world<br />3. Hero Honda, a joint <br /> venture between India’s <br /> Hero group and Honda.<br />4. Honda Siel cars India limited, another joint <br /> venture between Honda and Siel limited, a <br /> Siddharth Shriram Group company, India.<br />
  9. 9. DIVERSIFICATION OF <br />HONDA<br /> Jet Engine<br /> Water craft <br /> Aeronautical Technology<br /> Marine engines<br /> Motorcycles<br /> Four wheelers<br />6. Robots<br />
  10. 10. Management of the Company<br />
  11. 11. CONTINUED…<br />Corporate Governance<br />Company that society wants to exist.<br />Operating Officer System<br /> - strengthens business execution<br /> - supervision by Board of Directors<br />Statutory meetings<br /> Voting rights.<br /> Twice annual meeting with President<br /> Websites.<br />Efforts to Earn Trust<br />
  12. 12. CONTINUED….<br />STP<br />S- Segmentation : Focusing Higher Class (potential customers)<br />T- Targeting : 1 Well do urban people.<br /> 2. People with high disposal income . <br /> 3. Already having Car wanna Upgrade. <br />P- Positioning : 1. High quality product .<br /> 2. High price.<br /> 3. Creating innovative product.<br /> (a) Enhancing Mobility.<br /> (b) Benefiting Society.<br />
  13. 13. PERFORMANCE OF THE<br /> COMPANY<br />Red: Japan, Sea green: north america, Blue: Europe, Grey: asia ,<br />Light Grey: Other Region<br />
  14. 14. ACHIEVEMENTS<br />1.IN 2006 HONDA’S CARS IN THE INDIA MARKET-<br />CITY,ACCORD, CR-V HAVE RANKED FIRST IN THE TNS <br />TOTAL CONSUMER SATISFACTION AWARD<br />2. INDIAN CAR OF THE YEAR?(HONDA CIVIC) BY <br />AUTOMOBILE INDIA<br />3.MANUFACTURER OF THE YEAR BY CNBC TV-18<br />4. SUV OF THE YEAR(HONDA CR-V) BY NDTV PROFIT <br />CAR INDIA.<br />5. SUV OF THE YEAR (HONDA CR-V BY OVERDRIVE.<br />
  15. 15. MARKETING MIX STRATEGIES<br />4P’S: <br />PRODUCT: Honda CITY, Honda ACCORD, CR-V, Honda CIVIC.<br /> PLACE: Exclusive showrooms, Dealers and Franchises.<br />PRICE: Depend on the Product Range.<br /> (40,000-40,00,000)<br />4. PROMOTION: Ads, Social Welfare.<br />
  16. 16. COMMITEMENT TO FUTURE<br />“As a responsible member of the society <br />Whose task lies in the preservation of the<br />global environment”.<br />
  17. 17. FUTURE PLANS<br />1.Striving to be a company which society will want to exist.<br />2. Producing Eco-friendly products.<br />3. Entering the Solar power industry.<br />4. Raising Fuel Efficiency.<br />5. CO2 Reduction Target.<br />6. Introducing- <br /> Hybrid Automobiles<br /> Diesel Automobiles.<br /> Gasoline Automobiles.<br /> Introducing Fuel Cell Car.<br />7. Covering other Classes.<br />
  18. 18. CRITICAL APPRAISAL<br />From the marketing view point:<br />Should launch car for lower segment.<br /> Service centre.<br />
  19. 19. “It’s the snowball effect, It starts very small <br />but by time it grows and grows and after<br />certain limit nothing can stop it, not even <br />the rocks, which are physically more<br />powerful than snow, but they can’t stop it,<br />it’s so strong but at the Same time so<br />FLEXIBLE And the best part is that <br />It is just made of SNOW”<br />
  20. 20. NOT ONLY IDEAS…<br />BUT THE DETERMINATION TO<br />MAKE THEM TRUE.<br />
  21. 21. Any Questions???<br />
  22. 22. Thank You,,,<br />

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